Copywriting tactikPAK vs Skillshare

tactikPAK™...What is it? An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor. Quickly master each subject with a few key principles. Each main point relates to a specific strategy in the form of an acronym. Each letter in the acronym explains that principle in more detail. tactikPAK™... How to use it? There are 3 handy ways to use each module. 1. Get an Overview. Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan. 2. Focus on 1 Principle at a Time. Choose an acronym and master one card at a time. 3. Combine Several Principles. By pairing principles together, you can actually plan, activate and implement your advertising strategies and decide what specific “tactiks" will create the impact you want. For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer). After you've identified your target and created your concept, tagline and position, you are prepared to consider: • How to P-O-S-E it (the product) in the marketplace. • How to R-E-A-C-H (which media) your audience. • How O-F-T-E-N (what amount of frequency) to present the message. • How to increase S-A-L-E-S (what kind of promotion). ABOUT THE tactikPAK™ DIGITAL SERIES It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including: • Advertising • Copywriting • Creativity • Design • Presentation • Promotion • Public Relations • Resume • Writing It’s that simple. In fact, applying tactikPAK™ principles couldn’t be easier. Use the series to: • Spark creative ideas • Sensitize your marketing sensors • Stimulate your right brain into action Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message. Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word endings unify that module. For instance, Copywriting has "ance" at the end of each key word. You’ll find the interactive quizzes are fun to do. And they’ll make it easy to master each course in a flash! The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer. Discover other Creative Catalyst Unlock The Block products. And, get ready to... Shatter The Gray Matter!

Explore your creativity on Skillshare, the leading learning app for online courses where millions of creatives come together. Take the next step in your creative journey with thousands of inspiring classes on topics like drawing, animation, creative writing, and much more. With Skillshare you’ll take online classes hand-in-hand with leading professionals that will teach you to use the tools you need to excel in any creative endeavor. Discover lessons in everything from calligraphy and graphic design to photography and arts and crafts. Watch thousands of online classes on the creative education app made for everyone – whether it’s a hobby or professional pursuit. With Skillshare you’ll learn to use essential art tools like Procreate, Fresco, Illustrator, and Photoshop to polish your creative skills with the latest in industry tech. Learn piano, a new language, or digital marketing – the possibilities are endless. Discover online courses for the talent you’ve always wanted to develop with Skillshare today Start your creative career and download Skillshare now. SKILLSHARE FEATURES PROFESSIONALLY LED LESSONS - Discover hundreds of free classes and start learning as soon as you download - Find online courses that teach everything – from public speaking and art design to how to draw - Explore guided lessons that help teach the creative skills you’ve always wanted to develop EXPLORE ONLINE CLASSES FOR ALL CREATIVE NEEDS Develop your skills in: - Drawing - Calligraphy - Graphic Design - Photography - Animation - Arts & Crafts - Illustration - Hand Lettering - Pattern Design - Icon Design - Watercolor - Music - Animation - Creative Writing - Digital Marketing - and more! THE ON THE GO EDUCATION APP - Sync your progress across multiple devices for seamless learning - Skillshare is the learning app that goes where you go, with convenient offline viewing when needed - Multitask with a mini viewer to keep your lessons going and get more done Download Skillshare today and watch hundreds of free online classes to kickstart your creative journey. Start your free trial of Skillshare Premium to get unlimited access to our full library of premium, subscription-only classes. As a Skillshare Premium Member, you can also download classes to watch offline. Questions? Suggestions? Feel free to email us at help@skillshare.com. TERMS After your 30 day trial, payment will automatically be charged to your iTunes Account. Your subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Your account will be charged for renewal within 24-hours prior to the end of the current period. Your subscription and auto-renewal settings are managed via your iTunes Account Settings. For further information please refer to our privacy policy (https://www.skillshare.com/ss/privacy) and terms of use (https://www.skillshare.com/ss/terms).