Nielsen Mobile App vs CrossMark
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nielsen Mobile App
This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.
- Media consumption measurement
- Digital landscape analysis
- Mobile device usage tracking
- Earn rewards for participation
- Anonymized and aggregated data
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Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.
CrossMark
This utility app measures your device's system performance. It requires iOS 14.0 or newer and a screen size of 5.8 inches or greater.
- System performance measurement
- iOS 14.0+ compatibility
- Requires 5.8"+ screen
- 4GB RAM minimum
- Supports multiple Apple devices
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Crossmark is an application which measures system performance. System Requirements: * 5.8" or greater screen * iOS 14.0 and newer * RAM 4GB
Screenshots
Verdict
The clearest difference is review sentiment: Nielsen Mobile App at 66% against CrossMark's 0%. Nielsen Mobile App also leads on in-app purchases (none vs 1) and ratings volume (539 vs 8). CrossMark's advantage is rating (5.0 vs 4.1). On price, update cadence, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. CrossMark sells 1 one-off in-app purchase. Nielsen Mobile App asks for nothing beyond the download.
CrossMark holds the better App Store score, 5.0 against 4.1. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 539 ratings behind it against 8, so its average is the more settled of the two. Written reviews complicate that: 66% of Nielsen Mobile App's written reviews are positive against 0% of CrossMark's, so the app with the better star average is not the one people write more warmly about.
Nielsen Mobile App ships an update every 4 months, CrossMark every 2 months. The most recent releases landed on September 20, 2026 and August 18, 2026 respectively.
| Parameter | Nielsen Mobile App | CrossMark |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (539 ratings) | 5.0 (8 ratings) — better |
| Positive reviews | 66.2% of reviews — better | 0.0% of reviews |
| Number of ratings | 539 — better | 8 |
| Update frequency | Every 4 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod, Mac — better |
| Requires iOS | 12.0 — better | 14.2 |
| Further details — not scored | ||
| Size | 75 MB | 727 MB |
| Age rating | 4+ | 4+ |
| Developer | The Nielsen Company | Business Applications Performance Corporation |
Customer experience
Nielsen Mobile App
CrossMark
Bugs and requests
Nielsen Mobile App
Reported bugs
3 issues- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation
Requested features
4 requests- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app
CrossMark
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Nielsen Mobile App
No in-app purchases
CrossMark
- CrossMark Pro$29.99
Questions
Is Nielsen Mobile App free?
Is CrossMark free?
Which has better reviews, Nielsen Mobile App or CrossMark?
Do Nielsen Mobile App or CrossMark have ads?
Which is updated more often, Nielsen Mobile App or CrossMark?
Other comparisons
