Nielsen Mobile App vs LatchMX
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nielsen Mobile App
This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.
- Media consumption measurement
- Digital landscape analysis
- Mobile device usage tracking
- Earn rewards for participation
- Anonymized and aggregated data
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Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.
LatchMX
This app provides quick access to authorized doors linked to your resident account. It allows for one-tap unlocking, customization of door display, and the creation of temporary guest access. A demo mode is available without requiring an account.
- One-tap door unlocking
- Automatic reader suggestions
- Customizable door order
- Time-limited guest links
- Built-in demo mode
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LatchMX puts the doors available to your ButterflyMX account, or a guest invite, in one fast, focused app. • unlock authorized doors with a single tap • see nearby Bluetooth-enabled readers suggested automatically • save guest invites and reopen them later • create guest links with an expiry or keep them valid until revoked • try a demo without an account, including through an App Clip real door access requires an authorized ButterflyMX resident account or a valid guest invitation. LatchMX is an independent client and is not affiliated with or endorsed by ButterflyMX.
Screenshots
Verdict
The clearest difference is rating: LatchMX at 5.0 against Nielsen Mobile App's 4.2. LatchMX also leads on update cadence (every 5 days vs every 4 months). Nielsen Mobile App's advantage is ratings volume (757 vs 1) and device support (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
LatchMX holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 757 ratings behind it against 1, so its average is the more settled of the two.
Nielsen Mobile App ships an update every 4 months, LatchMX every 5 days. The most recent releases landed on October 30, 2026 and October 25, 2026 respectively.
| Parameter | Nielsen Mobile App | LatchMX |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (757 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 66.5% of reviews | — |
| Number of ratings | 757 — better | 1 |
| Update frequency | Every 4 months | Every 5 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 12.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 75 MB | 54 MB |
| Age rating | 4+ | 4+ |
| Developer | The Nielsen Company | William Xuan |
Customer experience
Nielsen Mobile App
LatchMX
Bugs and requests
Nielsen Mobile App
Reported bugs
3 issues- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation
Requested features
4 requests- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app
LatchMX
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Nielsen Mobile App
No in-app purchases
LatchMX
No in-app purchases
Questions
Is Nielsen Mobile App free?
Is LatchMX free?
Which has better reviews, Nielsen Mobile App or LatchMX?
Do Nielsen Mobile App or LatchMX have ads?
Which is updated more often, Nielsen Mobile App or LatchMX?
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