Comparison

Nielsen Mobile App vs LatchMX

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Nielsen Mobile App

This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.

Highlights
  • Media consumption measurement
  • Digital landscape analysis
  • Mobile device usage tracking
  • Earn rewards for participation
  • Anonymized and aggregated data
Features
Read full description

Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.

About

LatchMX

This app provides quick access to authorized doors linked to your resident account. It allows for one-tap unlocking, customization of door display, and the creation of temporary guest access. A demo mode is available without requiring an account.

Highlights
  • One-tap door unlocking
  • Automatic reader suggestions
  • Customizable door order
  • Time-limited guest links
  • Built-in demo mode
Features
Read full description

LatchMX puts the doors available to your ButterflyMX account, or a guest invite, in one fast, focused app. • unlock authorized doors with a single tap • see nearby Bluetooth-enabled readers suggested automatically • save guest invites and reopen them later • create guest links with an expiry or keep them valid until revoked • try a demo without an account, including through an App Clip real door access requires an authorized ButterflyMX resident account or a valid guest invitation. LatchMX is an independent client and is not affiliated with or endorsed by ButterflyMX.

Screenshots

Nielsen Mobile App4 screens
LatchMX3 screens

Verdict

The call

The clearest difference is rating: LatchMX at 5.0 against Nielsen Mobile App's 4.2. LatchMX also leads on update cadence (every 5 days vs every 4 months). Nielsen Mobile App's advantage is ratings volume (757 vs 1) and device support (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

LatchMX holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 757 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Nielsen Mobile App ships an update every 4 months, LatchMX every 5 days. The most recent releases landed on October 30, 2026 and October 25, 2026 respectively.

Scorecard5 real differences · 5 level
Nielsen Mobile App versus LatchMX: the parameters behind the verdict, then further details
ParameterNielsen Mobile AppLatchMX
PriceFreeFree
Rating4.2 (757 ratings)5.0 (1 ratings) — better
Positive reviews66.5% of reviews—
Number of ratings757 — better1
Update frequencyEvery 4 monthsEvery 5 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS12.0 — better16.4
Further details — not scored
Size75 MB54 MB
Age rating4+4+
DeveloperThe Nielsen CompanyWilliam Xuan

Customer experience

Nielsen Mobile App

All ratings539 ratings
Positive77.9%
Neutral5.0%
Negative17.1%
Written reviews522 reviews
Positive66.5%
Neutral5.0%
Negative28.5%

LatchMX

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Nielsen Mobile App

Reported bugs

3 issues
  • Inability to register/log in
  • App causing internet connectivity issues
  • Points disappearing without explanation

Requested features

4 requests
  • More opportunities to earn points
  • Improved customer support
  • Streamlined interface
  • Ability to track points balance in-app

LatchMX

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Nielsen Mobile App

No in-app purchases

None

LatchMX

No in-app purchases

Questions

Is Nielsen Mobile App free?
Nielsen Mobile App is free to download, with no in-app purchases.
Is LatchMX free?
LatchMX is free to download, with no in-app purchases.
Which has better reviews, Nielsen Mobile App or LatchMX?
LatchMX is rated higher. Nielsen Mobile App averages 4.2 out of 5 from 757 ratings, while LatchMX averages 5.0 from 1 ratings.
Do Nielsen Mobile App or LatchMX have ads?
Neither Nielsen Mobile App nor LatchMX shows ads.
Which is updated more often, Nielsen Mobile App or LatchMX?
Nielsen Mobile App ships an update every 4 months, and LatchMX every 5 days. Most recently, Nielsen Mobile App was updated on October 30, 2026 and LatchMX on October 25, 2026.

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