UBS Wealth Management vs EFE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
UBS Wealth Management
Manage your finances and investments with a personalized digital experience. Track spending, set budgets, and oversee your UBS-administered equity awards. Designed for existing UBS clients to navigate their financial lives conveniently.
- Account and cash management
- Budgeting and spending tracking
- Financial tools
- Equity awards management
- Personalized digital experience
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Simple, powerful, personalized The App is intended for UBS prospects and clients who are or may do business with U.S. registered UBS entities. Navigate your financial life with convenience, thoughtful tools and crisp design - Manage your accounts and cash - Set budgets and track spending with financial tools - Manage your UBS-administered equity awards account* * Once enabled for your company, contact your company's plan administration team with questions. The information you include in this app is for your personal use only. UBS will use your responses to personalize your digital experience, but will not update client records unless you confirm the information with your Financial Advisor. UBS Financial Services Inc. has made UBS Wealth Management app available to, and UBS Wealth Management app is only intended for and able to be used by existing clients of UBS Financial Services Inc. The availability of UBS Wealth Management app in non-US App Stores for download does not constitute a solicitation, offer or recommendation of a UBS product or service or to enter into any transaction, nor does it establish or constitute a solicitation or offer to establish a client relationship between the person who downloads UBS Wealth Management app and UBS Financial Services Inc. or any of its affiliates. As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its capacity as an SEC-registered broker-dealer. Investment advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate arrangements. It is important that you understand the ways in which we conduct business, and that you carefully read the agreements and disclosures that we provide to you about the products or services we offer. For more information, please review client relationship summary provided at ubs.com/relationship summary, or ask your UBS Financial Advisor for a copy. Australia Disclosure The App is intended for or able to be used only by pre-existing UBS Financial Services Inc. clients domiciled in Australia; it is not intended as any form of solicitation to persons domiciled in Australia who do not hold UBS Financial Services Inc. accounts. China Disclosure The App is hosted outside your jurisdiction by UBS Financial Services Inc. UBS Financial Services Inc. is not a licensed financial services institution in your jurisdiction and the content of the App may not have been approved, disapproved or endorsed by any financial or regulatory authority in your jurisdiction. © UBS 2025. All rights reserved. UBS Financial Services Inc. is a subsidiary of UBS AG. Member FINRA. Member SIPC.
EFE
Access your financial accounts and track progress toward your goals. View your portfolio, link external accounts, and connect with an advisor or planner. Review statements and plan updates for a comprehensive financial overview.
- Track retirement goal progress
- View total portfolio and account details
- Link outside accounts
- View Net Worth
- Connect with an advisor/planner
- Review activity feed and statements
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Your Investment Advisor Get the information you need to help keep you on track toward your financial goals. The EFE app (previously called the Fin Engines app) is the easiest way to access your accounts. Are you an Online Advice & Professional Management member? Use our app to: * View and track progress toward your retirement goal * View your total portfolio and account details * Link your outside accounts to your retirement goal * Review your activity feed, quarterly statements, and plan updates (for Professional Management members only) * Connect with an advisor Are you an Edelman Financial Engines Client? Use our app to: * View your total Net Worth * View your total portfolio and account details * Link your outside accounts * Connect with your planner right through the app The EFE app may not be available to all users.
Screenshots
Verdict
The clearest difference is rating: UBS Wealth Management at 4.8 against EFE's 4.6. UBS Wealth Management also leads on monetization model (free vs ad-supported) and ratings volume (65K vs 7.6K). EFE's advantage is iOS requirement (16.0 vs 18.0). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
UBS Wealth Management holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: UBS Wealth Management has 65K ratings behind it against 7.6K, so its average is the more settled of the two. Written reviews complicate that: 46% of UBS Wealth Management's written reviews are positive against 52% of EFE's, so the app with the better star average is not the one people write more warmly about.
UBS Wealth Management ships an update monthly, EFE every 6 weeks. The most recent releases landed on September 26, 2026 and September 25, 2026 respectively.
| Parameter | UBS Wealth Management | EFE |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (65K ratings) — better | 4.6 (7.6K ratings) |
| Positive reviews | 46.3% of reviews | 52.1% of reviews — better |
| Number of ratings | 65K — better | 7.6K |
| Update frequency | Monthly — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 18.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 181 MB | 114 MB |
| Age rating | 4+ | 4+ |
| Developer | UBS AG | Edelman Financial Engines, LLC |
Customer experience
UBS Wealth Management
EFE
User reviews
UBS Wealth Management
From 65K App Store ratingsWhat we love
- 🚀 Easy to use
- 🔒 Secure access
- 👍 Convenient mobile deposit
- 🚀 Quick and efficient
- 👍 Reliable service
Room to improve
- 🐛 Buggy and not functional
- 👎 Limited functionality
- 👎 Lack of transparency on fees
- 👎 Confusing layout and navigation
- 👎 Inconsistent performance
EFE
From 7.6K App Store ratingsWhat we love
- 👍 User-friendly
- 🚀 Easy to navigate
- 💡 Comprehensive account information
- 🔒 Secure login process
- 🚀 Convenient mobile access
Room to improve
- 🐛 Inconsistent data updates
- 🔍 Limited functionality compared to website
- 🔍 Difficulty linking external accounts
- 🔍 Lack of detailed investment performance data
- 🔍 Confusing retirement projections
Bugs and requests
UBS Wealth Management
Reported bugs
4 issues- Balances not loading
- Account information not syncing
- Mobile deposit issues
- Frequent server downtime
Requested features
5 requests- Landscape/portrait mode option
- Detailed portfolio performance tracking
- Improved mobile check deposit
- Longer session timeouts
- Dark mode support
EFE
Reported bugs
3 issues- Login issues after recent app update
- Incorrect account balances displayed
- Inability to manually update liability information
Requested features
5 requests- Add ability to view historical account data and performance
- Improve syncing with external financial accounts
- Provide more customization options for retirement planning
- Include tax document access within the app
- Enhance reporting and analytics capabilities
In-app purchases
UBS Wealth Management
No in-app purchases
EFE
No in-app purchases
Questions
Is UBS Wealth Management free?
Is EFE free?
Which has better reviews, UBS Wealth Management or EFE?
Do UBS Wealth Management or EFE have ads?
Which is updated more often, UBS Wealth Management or EFE?
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