FaceFirst vs CB4
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FaceFirst
This enterprise companion app extends core desktop/web functionalities for licensed customers. It offers a subset of features exclusively to authenticated users within existing deployments.
- Enterprise companion functionality
- Subset of desktop/web features
- Exclusive to authenticated customers
- For licensed FaceFirst users only
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The FaceFirst iOS App is an enterprise companion application solely used by licensed FaceFirst customers. This is not a consumer application and provides no functionality to general users outside of our enterprise deployments. The FaceFirst iOS companion app provides a subset of functionality provided by our desktop/web application only to authenticated FaceFirst enterprise customers.
CB4
This business analytics app offers insights into recommendations generated by advanced data compression algorithms. Users can review active recommendations for their stores, categorized as Open Opportunities and Completed. Drill down into opportunities to provide feedback and input on resolutions.
- View active store recommendations
- Categorized opportunities (Open/Completed)
- Detailed opportunity insights
- Provide feedback on resolutions
- Free text input for details
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The CB4 Analytics App provides detailed information on recommendations that are generated from CB4's advanced data compression algorithms. The app allows users to review all active recommendations specific to their store(s). The recommendations are broken into two areas: Open Opportunities and Completed. Users can drill into each "Open Opportunity" to get more details and provide their input and feedback on the resolution and for each selection provide additional details in free text. All tasks that are acted on are moved to the "Completed" view.
Screenshots
Verdict
The clearest difference is review sentiment: CB4 at 100% against FaceFirst's 50%. CB4 also leads on rating (4.9 vs 3.7). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CB4 holds the better App Store score, 4.9 against 3.7. Both are backed by a comparable volume of ratings — 7 and 7 respectively. Written reviews point the same way: 50% of FaceFirst's written reviews are positive against 100% of CB4's.
Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on June 1, 2026 and August 3, 2026 respectively.
| Parameter | FaceFirst | CB4 |
|---|---|---|
| Price | Free | Free |
| Rating | 3.7 (7 ratings) | 4.9 (7 ratings) — better |
| Positive reviews | 50.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 7 | 7 |
| Update frequency | Every 2 months | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.6 | 13.4 — better |
| Further details — not scored | ||
| Size | 46 MB | 28 MB |
| Age rating | 4+ | 4+ |
| Developer | FaceFirst, LLC | Context-Based 4 casting C-B4 Ltd |
Customer experience
FaceFirst
CB4
In-app purchases
FaceFirst
No in-app purchases
CB4
No in-app purchases
