MyInsights vs CB4

MyInsights is not just a research app – it's your gateway to authentic insights into daily life. Explore how consumers interact with (new) products, and where and how they connect with your brand. Participants can express their inner thoughts, habits, fears, and emotions by seamlessly uploading text messages, photos, videos, and audio snippets. Additionally, they have the opportunity to contribute their perspectives through poll topics. The MyInsights app seamlessly integrates with a research platform, providing researchers with a dedicated space to create topics, invite participants and observers, and effortlessly access, analyze and download results. MyInsights ensures a comprehensive and private platform for unlocking the genuine stories behind user experiences. MyInsights is being used for the following purposes: - Pre-task / post task assignments - Mobile ethnography - Virtual storytelling (video diaries) - Immersive digital ethnography - Product Testing - Ad / concept testing - Mapping customer journeys - (CX) research - (UX) research This app also works offline. This means that participants can take part in a research where and whenever they like. MyInsights provides the option for app rebranding. Tailor the app to reflect your brand identity seamlessly, creating a unified and customized experience for your clients, researchers and participants.

The CB4 Analytics App provides detailed information on recommendations that are generated from CB4's advanced data compression algorithms. The app allows users to review all active recommendations specific to their store(s). The recommendations are broken into two areas: Open Opportunities and Completed. Users can drill into each "Open Opportunity" to get more details and provide their input and feedback on the resolution and for each selection provide additional details in free text. All tasks that are acted on are moved to the "Completed" view.