MyInsights vs itracks Realtime

MyInsights is not just a research app – it's your gateway to authentic insights into daily life. Explore how consumers interact with (new) products, and where and how they connect with your brand. Participants can express their inner thoughts, habits, fears, and emotions by seamlessly uploading text messages, photos, videos, and audio snippets. Additionally, they have the opportunity to contribute their perspectives through poll topics. The MyInsights app seamlessly integrates with a research platform, providing researchers with a dedicated space to create topics, invite participants and observers, and effortlessly access, analyze and download results. MyInsights ensures a comprehensive and private platform for unlocking the genuine stories behind user experiences. MyInsights is being used for the following purposes: - Pre-task / post task assignments - Mobile ethnography - Virtual storytelling (video diaries) - Immersive digital ethnography - Product Testing - Ad / concept testing - Mapping customer journeys - (CX) research - (UX) research This app also works offline. This means that participants can take part in a research where and whenever they like. MyInsights provides the option for app rebranding. Tailor the app to reflect your brand identity seamlessly, creating a unified and customized experience for your clients, researchers and participants.

itracks Realtime is a market research app that allows you to participate in a research interview with the convenience of a smartphone. This app works with itracks Realtime web-based interviews and is not intended to be used as a stand alone product. The app experience is designed for research participants. App features include: Participate in itracks Realtime online interviews View media displayed by research moderator Send chat messsages to research moderator Complete mark-up research activities The itracks Realtime web-based platform allows qualitatative market research professionals to conduct online focus groups/interviews and access reporting features. Visit www.itracks.com for more information. Once a research project is set up, research participants can join via the itracks Realtime app. Download the app now to participate in a market research interview.