Comparison

SubMOA vs Kestrel LiNK Ballistics

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SubMOA

This app helps shooting sports enthusiasts analyze target pictures to calculate group size and point of impact. It allows users to record shooting conditions, equipment, and manage results for record-keeping and sharing.

Highlights
  • Capture and analyze target pictures
  • Calculate group size and point of impact
  • Record shooting conditions and equipment
  • Manage and share shooting results
  • Support MOA or MIL units
  • Analyze multiple groups on one target
Features
Read full description

SubMOA is a mobile app designed for shooting sports enthusiasts, especially precision rifle shooters. Features: 1. Use phone's back camera capture properly scaled target pictures 2. Allow pick target picture from device library 3. Allow manually set actual size on target picture 4. Allow re-analysis target 5. Calculate group size, point of impact by analyzing target picture 6. Generate analyzed target pictures for record keeping and easy sharing 7. Record equipment setup along with the target pictures 8. Record shooting conditions such as temperature, wind condition 9. Manage the records of shooting results 10. Share the target picture from Camera Roll 11. Allow analyze and record multiple groups on the same target 12. Allow user change font size of labels 13. Support metric system 14. Allow user select MOA or MIL as accuracy unit. 15. Calculate group mean radius 16. Allow user attach equipment picture on target

About

Kestrel LiNK Ballistics

Manage your connected Kestrel Ballistics device to enhance shooting accuracy. Create and store gun profiles, access extensive bullet libraries, and view shooting solutions remotely. The app also facilitates firmware updates for your device.

Highlights
  • Gun profile management
  • Access bullet libraries
  • Remote target viewing
  • Custom target creation
  • Printable range cards
  • Firmware updates
Features
Read full description

The Kestrel LiNK® Ballistics App gives you the ability to manage key features and functions of your connected Kestrel Ballistics device to maximize convenience and boost your shooting performance. Quickly and easily create, upload, download, and store gun profiles and access the Applied Ballistics and Hornady libraries of lab-tested bullet parameters and profiles for use in your Kestrel Ballistics Meter using the Gun Profile Manager(1). Place your Kestrel in the vane mount on a tripod (sold separately) to view solutions remotely from your shooting position on your mobile device using Single Target Mode. Create and send up to 10 custom targets to your Kestrel or export a printable range card using Target Card Mode(2). The Kestrel LiNK Ballistics app also allows you to easily update the firmware in any LiNK-enabled Kestrel Ballistics meter or HUD so you always have the latest features and improvements. * Kestrel 5700 Elite Weather Meter with Applied Ballistics, Kestrel 5700 with Hornady 4DOF, Kestrel 5700 Ballistics Weather Meter, 2700 Ballistics Weather Meter, and Kestrel HUD Heads Up Display (1) Kestrel 5700 Elite Weather Meters with Applied Ballistics can access Applied Ballistics G1 & G7 BCs and AB Custom Drag Models. Kestrel 5700 and 2700 Ballistics Weather Meters can access Applied Ballistics G1 & G7 BCs. Kestrel 5700 Ballistics Weather Meters with Hornady 4DOF can access Hornady G1 & G7 BCs and Hornady Bullet Files. (2) Target Card Mode available on Kestrel 5700 Elite Models only.

Screenshots

SubMOA1 screens
Kestrel LiNK Ballistics4 screens

Verdict

The call

The clearest difference is review sentiment: SubMOA at 50% against Kestrel LiNK Ballistics's 25%. SubMOA also leads on rating (3.1 vs 2.8) and update cadence (monthly vs every 3 months). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

SubMOA holds the better App Store score, 3.1 against 2.8. Both are backed by a comparable volume of ratings — 48 and 60 respectively. Written reviews point the same way: 50% of SubMOA's written reviews are positive against 25% of Kestrel LiNK Ballistics's.

UpkeepUpdate frequency

SubMOA ships an update monthly, Kestrel LiNK Ballistics every 3 months. The most recent releases landed on September 9, 2026 and September 15, 2026 respectively.

Scorecard3 real differences · 7 level
SubMOA versus Kestrel LiNK Ballistics: the parameters behind the verdict, then further details
ParameterSubMOAKestrel LiNK Ballistics
PriceFreeFree
Rating3.1 (48 ratings) — better2.8 (60 ratings)
Positive reviews50.0% of reviews — better24.6% of reviews
Number of ratings4860 — better
Update frequencyMonthly — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS14.0 — better15.0
Further details — not scored
Size12 MB28 MB
Age rating12+4+
DeveloperHaiyuan WangNielsen-Kellerman Co.

Customer experience

SubMOA

All ratings48 ratings
Positive47.9%
Neutral12.5%
Negative39.6%
Written reviews44 reviews
Positive50.0%
Neutral13.6%
Negative36.4%

Kestrel LiNK Ballistics

All ratings60 ratings
Positive36.7%
Neutral16.7%
Negative46.7%
Written reviews57 reviews
Positive24.6%
Neutral12.3%
Negative63.2%

In-app purchases

None

SubMOA

No in-app purchases

None

Kestrel LiNK Ballistics

No in-app purchases

Questions

Is SubMOA free?
SubMOA is free to download, with no in-app purchases.
Is Kestrel LiNK Ballistics free?
Kestrel LiNK Ballistics is free to download, with no in-app purchases.
Which has better reviews, SubMOA or Kestrel LiNK Ballistics?
SubMOA is rated higher. SubMOA averages 3.1 out of 5 from 48 ratings, while Kestrel LiNK Ballistics averages 2.8 from 60 ratings.
Do SubMOA or Kestrel LiNK Ballistics have ads?
Neither SubMOA nor Kestrel LiNK Ballistics shows ads.
Which is updated more often, SubMOA or Kestrel LiNK Ballistics?
SubMOA ships an update monthly, and Kestrel LiNK Ballistics every 3 months. Most recently, SubMOA was updated on September 9, 2026 and Kestrel LiNK Ballistics on September 15, 2026.

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