INSEAD Knowledge vs Ad Age
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
INSEAD Knowledge
Access expert business insights and management research from a leading global business school. Explore articles, podcasts, and videos on diverse topics like leadership, strategy, and finance. Save content for later and enjoy offline access for convenient learning.
- Expert business articles
- Podcasts and videos
- Leadership and strategy content
- Save articles for later
- Offline content access
- Notifications for new content
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Welcome to the INSEAD Knowledge app. As the expert opinion and management insights portal of INSEAD, The Business School for the World, INSEAD Knowledge showcases impactful research and thought leadership from award-winning faculty and global contributors. The app is a free resource for executives and managers, delivering the latest business thinking and views directly to your mobile device or tablet. The app offers access to articles, podcasts and videos on topics ranging from leadership and organisations to economics and finance, strategy, entrepreneurship, operations management, marketing, careers, family business and responsibility. Enable notifications to receive instant alerts on the latest content and the weekly roundup. Too many articles but too little time? You can save articles to read your selected content later. Content is also available offline for frequent travellers.
Ad Age
Stay informed with breaking news, in-depth analysis, and insights on marketing, advertising, media, and creative trends. Receive real-time alerts to keep you ahead of industry changes. Access limited content for free, with subscription options for full features.
- Breaking news alerts
- In-depth analysis
- Industry insights
- Creative work showcases
- Podcasts and videos
- Exclusive data reports
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Ad Age delivers breaking news, in-depth analysis, and must-know insights on marketers, ad agencies, media, ad tech, creator trends, AI initiatives—and the best creative work from around the world. Get real-time alerts when news breaks, ensuring you're always informed and prepared for what’s next. The Ad Age app is free to download and provides limited access to articles. Subscribers unlock unlimited access to standard articles, podcasts, and videos. Ad Age All Access members gain even more, including Agency Review Tracker, exclusive data-driven reports, annual rankings and forecasts you won’t find anywhere else. Since 1930, Ad Age has been the industry’s go-to resource for news, insights, analysis, and events, helping marketing and advertising leaders navigate an ever-changing landscape. Download the Ad Age app today and stay at the forefront of the industry.
Screenshots
Verdict
INSEAD Knowledge and Ad Age both sit at 4.7 stars, but that hides the real split: 100% of INSEAD Knowledge's written reviews are positive against 30% of Ad Age's. INSEAD Knowledge also leads on monetization model (free vs freemium) and update cadence (every 4 months vs every 8 months). Ad Age's advantage is ratings volume (328 vs 35). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for INSEAD Knowledge against 4.8 for Ad Age. That said, the two scores are not equally well evidenced: Ad Age has 328 ratings behind it against 35, so its average is the more settled of the two. Written reviews are what separate them: 100% of INSEAD Knowledge's written reviews are positive against 30% of Ad Age's.
INSEAD Knowledge ships an update every 4 months, Ad Age every 8 months. The most recent releases landed on July 31, 2026 and September 9, 2026 respectively.
| Parameter | INSEAD Knowledge | Ad Age |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (35 ratings) | 4.8 (328 ratings) — better |
| Positive reviews | 100.0% of reviews — better | 30.0% of reviews |
| Number of ratings | 35 | 328 — better |
| Update frequency | Every 4 months — better | Every 8 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 15 MB | 124 MB |
| Age rating | 4+ | 12+ |
| Developer | INSEAD | Crain Communications, Inc. |
Customer experience
INSEAD Knowledge
Ad Age
In-app purchases
INSEAD Knowledge
No in-app purchases
Ad Age
No in-app purchases
Questions
Is INSEAD Knowledge free?
Is Ad Age free?
Which has better reviews, INSEAD Knowledge or Ad Age?
Do INSEAD Knowledge or Ad Age have ads?
Which is updated more often, INSEAD Knowledge or Ad Age?
Other comparisons
