Comparison

Covert Alert vs TRUalert

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Covert Alert

This app provides hands-free emergency alerts via voice activation using custom keywords. It sends real-time GPS, audio streams, and recordings to your chosen contacts, ensuring help arrives quickly when you can't physically reach a button.

Highlights
  • Hands-free voice activation
  • Customizable emergency keywords
  • Real-time GPS tracking
  • Live-streaming audio
  • Emergency recordings with cloud storage
  • Instantaneous alerts to contacts
Features
Read full description

What’s the one thing you always have on you? Your cell phone. In an emergency, there’s no guarantee that you have the use of your hands. You will need to get help from the person that can help you NOW, not later. Currently, Americans make around 240 million 911 calls per year, which are routed through 8,900 dispatch centers, and regulators estimate that as many as 10,000 lives can be saved each year by reducing 911 response times by just one minute. Covert Alert offers users “Safety in Seconds,” by implementing several key features that are designed for real world emergencies like real-time GPS, live-streaming audio, emergency recordings, cloud storage for the recordings, instantaneous alerts to various safety nets, AI filtering of emergency type, geofencing, and more. Most safety apps on the market require the push of a button. Covert Alert is the only safety application on the market using hands free activation to notify user networks of emergency situations. The most important feature of this app is its ability to be activated covertly, and communicate directly with users’ chosen emergency contacts, all completely hands free. Upon downloading this app, the user has the option to customize three key phrases for three types of emergencies: crime, medical, and fire. Each emergency uses a different set of custom keywords, and if an emergency were to arise, the user simply states their keywords for that emergency type, even if the phone is locked. This triggers an emergency alert, and will aid in saving those valuable seconds in an emergency. With the free version of our app, users have the option to select up to five emergency contacts that emergency notifications will go to. This puts your safety back into the hands of those you trust most. Think of this first tier as Safety Net 1. Real-time GPS notifies the user’s emergency contacts of the exact location of the emergency and gives them an opportunity to track the situation with specific and valuable situational information. With the paid subscription, the user’s network has an opportunity to listen in with our live-streaming audio feature, which can drastically improve response time, and allow the user to provide even more situation information as the emergency event unfolds. Our in-app purchases give users more power when it comes to emergency situations than any other option on the market. Users have the option to purchase more emergency text messages, recording minutes, and more all within our in-app store. There will NEVER be advertisements in-app, personal data will not be collected, and the app only tracks location when armed in “Protection Mode,” because this is a safety app first and foremost. Personal safety has never been this high-tech and affordable…EVER! Features: Hands free, speech activation, which is triggered by user specific keywords or numbers stated while the app is in “Protection Mode.” Instantaneous alerts, which send messages and real time GPS location to designated contacts, informing them of the situation that the user is in. Recording up to 15 minutes (with the option to purchase more) in any emergency situation, which is saved to the user's device and backed up in a personal cloud that can be accessed at www.covertalert.com. Full customization of keywords used to trigger alerts sent to designated contacts. App Highlights: Personal safety app with voice activation. Record audio in emergency situations. Live-streaming direct to contacts. Share GPS location with friends and family. For more information about Covert Alert including our privacy policies, a complete user guide, additional features, or email addresses and phone numbers for support, visit us at www.covertalert.com, and visit our Tiktok at tiktok.com/@covertalertapp We never sell your data, we never jeopardize our customers’ privacy. Covert Alert uses GPS in the background. Note: continued use of GPS running in the background can dramatically decrease battery life.

About

TRUalert

This app provides instant emergency alerts and live location sharing with trained professionals. It offers a discreet way to request help and access your safety history for peace of mind.

Highlights
  • Instant emergency alerts
  • Live location sharing
  • Discreet alert activation
  • Safety history access
  • Rapid response notification
Read full description

EVOLVING FOR A SAFER, SMARTER FUTURE & BEYOND Stay safe with TRUalert—the mobile app that instantly connects you to trusted emergency services. Whether you're walking home, traveling alone, or simply want added peace of mind, TRUalert is your personal safety companion—ready when you are. Key Features: Instant Emergency Alerts Trigger a discreet alert with just a tap—trained professionals are notified and ready to respond. Live Location Sharing Your real-time location is securely shared with emergency responders to ensure rapid and accurate assistance. Safety History Easily access your alert history to track responses and monitor safety patterns over time. TRUalert is designed to keep you protected—anytime, anywhere. No need to coordinate security teams or explain your situation. Just tap, and help is on the way. Download TRUalert today and join a community committed to a safer, smarter future.

Screenshots

Covert Alert4 screens
TRUalert4 screens

Verdict

The call

The clearest difference is in-app purchases: TRUalert at none against Covert Alert's 9. TRUalert also leads on update cadence (weekly vs every 5 weeks) and rating (5.0 vs 4.8). Covert Alert's advantage is ratings volume (240 vs 3). On price, review sentiment, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Covert Alert sells 9 in-app purchases, starting at $2.99 per month. TRUalert asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

TRUalert holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Covert Alert has 240 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 93% of Covert Alert's written reviews are positive against 100% of TRUalert's.

UpkeepUpdate frequency

Covert Alert ships an update every 5 weeks, TRUalert weekly. The most recent releases landed on October 19, 2026 and October 9, 2026 respectively.

Scorecard5 real differences · 5 level
Covert Alert versus TRUalert: the parameters behind the verdict, then further details
ParameterCovert AlertTRUalert
PriceFreeFree
Rating4.8 (240 ratings)5.0 (3 ratings) — better
Positive reviews93.2% of reviews100.0% of reviews — better
Number of ratings240 — better3
Update frequencyEvery 5 weeksWeekly — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.0 — better15.1
Further details — not scored
Size47 MB43 MB
Age rating4+4+
DeveloperLucrative InnovationsPixeloha Apps

Customer experience

Covert Alert

All ratings240 ratings
Positive95.0%
Neutral0.4%
Negative4.6%
Written reviews73 reviews
Positive93.2%
Neutral1.4%
Negative5.5%

TRUalert

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Covert Alert

Reported bugs

8 issues
  • Email verification landing in spam and verification loop issues
  • Recording feature not sending to emergency contacts
  • Purchased minutes/credits not updating in account
  • Default phrase settings not persisting
  • Keywords and voice commands not triggering alerts
Show 3 more
  • Text alerts not being received by contacts
  • App spinning/freezing during setup
  • Voice activation not detecting whispers

Requested features

6 requests
  • Tutorial videos demonstrating app usage
  • Improved whisper/low-volume voice recognition
  • More frequent location updates (5 minutes instead of 15)
  • Better onboarding and user education
  • Offline alert capability without mobile balance
Show 1 more
  • Broader marketing beyond women-focused audience

TRUalert

Not enough reviews yet to summarise bugs or requests.

In-app purchases

9 purchases

Covert Alert

Subscriptions3
  • Direct Connect To Contacts$2.991 Month
  • Family & Friends$2.991 Month
  • Family & Friends$19.991 Year
One-time6
  • 15 Additional Minutes$2.99
  • 50 Additional Text Messages$2.99
  • 100 Additional Text Messages$3.99
Show 3 more
  • 30 Additional Minutes$4.99
  • 60 Additional Minutes$7.99
  • 120 Additional Minutes$10.99
None

TRUalert

No in-app purchases

Questions

Is Covert Alert free?
Covert Alert is free to download, with in-app purchases available.
Is TRUalert free?
TRUalert is free to download, with no in-app purchases.
Which has better reviews, Covert Alert or TRUalert?
TRUalert is rated higher. Covert Alert averages 4.8 out of 5 from 240 ratings, while TRUalert averages 5.0 from 3 ratings.
Do Covert Alert or TRUalert have ads?
Neither Covert Alert nor TRUalert shows ads.
Which is updated more often, Covert Alert or TRUalert?
Covert Alert ships an update every 5 weeks, and TRUalert weekly. Most recently, Covert Alert was updated on October 19, 2026 and TRUalert on October 9, 2026.

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