WillPower vs Hook Life
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
WillPower
Visualize your progress with customizable timers for habits and goals. Track routines, view statistics, and receive reminders for achievements. Supports Apple Watch and iCloud sync.
- Progress timers
- Habit and routine tracking
- Statistics calendar
- Note-taking
- Themed icons
- Apple Watch support
- iCloud synchronization
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An app for creating progress timers that are useful for tracking habits and routine goals. It features grouping, forward and countdown timers, a statistics calendar, history with graphs, note-taking, and notifications for reaching new records. Additionally, the app includes themed icons, reminder settings, history export, Apple Watch support, and automatic iCloud synchronization. Terms: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Policy: https://matrapas.github.io/privacy/
Hook Life
This app uses NFC tags to help you start tasks by requiring physical interaction. It's designed to overcome procrastination and build better habits by moving action from thought to reality.
- NFC tag integration for task initiation
- Physical interaction required to complete actions
- Helps overcome procrastination
- Builds better habits
- External trigger for action
- Supports various daily scenarios
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Hook is a system designed to help you start. Place an NFC tag where the action should happen: by the door, in the kitchen, near your desk, or anywhere else in the room. To confirm a task, turn off an alarm, or complete an action, you need to physically walk to the tag and scan it. Why it works Most decisions fail not because of a lack of motivation. The hardest part is getting started. Hook moves action from your thoughts into the real world. Not “getting ready” — taking the first step. Alarm scenario example: The alarm starts You have a few minutes to wake up calmly You need to walk to the tag Scan it You are already out of bed and in motion Hook doesn’t pressure or force you. It helps you stick to your own decisions. Hook is for you if: • It’s hard to wake up in the morning • You constantly procrastinate • Starting work or workouts feels difficult • You are tired of pressing “snooze” • You want to build better habits • You need an external trigger to take action • It’s difficult to maintain routine and discipline Hook can be used in almost any daily scenario: alarms, workouts, studying, work, taking vitamins, nutrition, household routines, sleep schedules, and any situation where starting on time matters. Sometimes all it takes is the first step.
Screenshots
Verdict
The clearest difference is in-app purchases: Hook Life at none against WillPower's 3. Hook Life also leads on rating (5.0 vs 4.6). WillPower's advantage is ratings volume (51 vs 1). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. WillPower sells 3 in-app purchases, starting at $1.99 per month. Hook Life asks for nothing beyond the download.
Hook Life holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: WillPower has 51 ratings behind it against 1, so its average is the more settled of the two.
Both ship on a similar rhythm, roughly monthly. Both last shipped on October 16, 2026.
| Parameter | WillPower | Hook Life |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (51 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 88.4% of reviews | — |
| Number of ratings | 51 — better | 1 |
| Update frequency | Monthly | Monthly |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPad |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 5 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | Sergei Ivanov | Sergei Envald |
Customer experience
WillPower
Hook Life
In-app purchases
WillPower
- PRO Version (Monthly)$1.991 Month
- PRO Version (Yearly)$9.991 Year
- PRO Version (Lifetime)$19.99
Hook Life
No in-app purchases









