HYPE by Hypebeast vs Ad Age
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
HYPE by Hypebeast
Access curated global trends, breaking news, and unique finds in fashion, culture, and lifestyle. Stay updated with exclusive stories, discover emerging trends, and receive personalized notifications for drops and events.
- Real-time updates on fashion, culture, and lifestyle
- Discover niche communities and emerging trends
- Personalized inbox and push notifications
- Seamless integration with website and shopping platform
- Enhanced commenting system for enthusiasts
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HYPE curates global trends, breaking news, and unique finds, placing them right at your fingertips. Stay ahead of the curve and never miss out on what's fresh, exciting, and essential. Discover the best in fashion, culture, and lifestyle with the HYPE app—the definitive platform bringing you the latest from Hypebeast, Hypebae, Hypeart, Hypedrive, Hypegolf, and more. App Highlights: - Real-time updates and exclusive stories across fashion, culture, and lifestyle - Discover tab to explore and engage with niche communities and emerging trends - Personalized inbox and push notifications tailored to your interests - Seamless integration with our website and HBX shopping platform - Enhanced commenting system to connect and share insights with fellow enthusiasts Turn on notifications to be the first to access exclusive drops, official events, and the hottest global happenings. Your world, curated by HYPE.
Ad Age
Stay informed with breaking news, in-depth analysis, and insights on marketing, advertising, media, and creative trends. Receive real-time alerts to keep you ahead of industry changes. Access limited content for free, with subscription options for full features.
- Breaking news alerts
- In-depth analysis
- Industry insights
- Creative work showcases
- Podcasts and videos
- Exclusive data reports
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Ad Age delivers breaking news, in-depth analysis, and must-know insights on marketers, ad agencies, media, ad tech, creator trends, AI initiatives—and the best creative work from around the world. Get real-time alerts when news breaks, ensuring you're always informed and prepared for what’s next. The Ad Age app is free to download and provides limited access to articles. Subscribers unlock unlimited access to standard articles, podcasts, and videos. Ad Age All Access members gain even more, including Agency Review Tracker, exclusive data-driven reports, annual rankings and forecasts you won’t find anywhere else. Since 1930, Ad Age has been the industry’s go-to resource for news, insights, analysis, and events, helping marketing and advertising leaders navigate an ever-changing landscape. Download the Ad Age app today and stay at the forefront of the industry.
Screenshots
Verdict
HYPE by Hypebeast and Ad Age both sit at 4.9 stars, but that hides the real split: 83% of HYPE by Hypebeast's written reviews are positive against 30% of Ad Age's. HYPE by Hypebeast also leads on update cadence (every 3 weeks vs every 8 months) and ratings volume (8.6K vs 328). Ad Age's advantage is ads (none vs shown). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for HYPE by Hypebeast against 4.8 for Ad Age. That said, the two scores are not equally well evidenced: HYPE by Hypebeast has 8.6K ratings behind it against 328, so its average is the more settled of the two. Written reviews are what separate them: 83% of HYPE by Hypebeast's written reviews are positive against 30% of Ad Age's.
HYPE by Hypebeast ships an update every 3 weeks, Ad Age every 8 months. The most recent releases landed on November 13, 2026 and November 11, 2026 respectively.
| Parameter | HYPE by Hypebeast | Ad Age |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (8.6K ratings) — better | 4.8 (328 ratings) |
| Positive reviews | 83.4% of reviews — better | 30.0% of reviews |
| Number of ratings | 8.6K — better | 328 |
| Update frequency | Every 3 weeks — better | Every 8 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 75 MB | 124 MB |
| Age rating | 17+ | 12+ |
| Developer | Hypebeast Hong Kong Limited | Crain Communications, Inc. |
Customer experience
HYPE by Hypebeast
Ad Age
Bugs and requests
HYPE by Hypebeast
Reported bugs
4 issues- App crashes on launch for some users
- Notification prompts repeatedly appearing
- Inconsistent article loading and display issues
- Inability to share content from within the app
Requested features
5 requests- Ability to disable ads or pay for ad-free version
- Improved in-app browsing experience without external links
- Enhanced stability and performance optimizations
- More personalization options for content curation
- Integrated shopping/purchasing functionality
Ad Age
Not enough reviews yet to summarise bugs or requests.
In-app purchases
HYPE by Hypebeast
No in-app purchases
Ad Age
No in-app purchases
Questions
Is HYPE by Hypebeast free?
Is Ad Age free?
Which has better reviews, HYPE by Hypebeast or Ad Age?
Do HYPE by Hypebeast or Ad Age have ads?
Which is updated more often, HYPE by Hypebeast or Ad Age?
Other comparisons
