Lilly Pulitzer vs Dona Jo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lilly Pulitzer
Shop resort and beachwear for women with this app. Discover new arrivals, join a loyalty program, reserve items to try in-store, and manage wishlists. Enjoy convenient checkout options and personalized notifications.
- Loyalty program integration
- Reserve items for in-store try-on
- Shop local store inventory
- Saved for later and wishlists
- Back-in-stock notifications
- Multiple secure checkout options
- Face ID/Touch ID login
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The Lilly Pulitzer iOS App is designed for anyone who wants to shop & experience the sunniest brand around. It’s your one-stop destination for easy shopping, first looks, gifts with purchase, stories behind our hand painted prints, and all the sunshine that only Lilly can truly bring. WHAT’S TO LOVE *Keep me signed in: selecting this option will keep you signed in on your device so you won't need to sign in as often. *Join our loyalty program, Club Lilly, to enjoy exclusive benefits & earn points toward rewards when you shop. It’s free, it’s easy & everyone is invited. We can’t wait to share some sunshine with you! *Reserve & Try in Store: You can now reserve up to 10 of your favorite items to be held to try on at your local store. This commitment-free experience is an easy way to be sure before you buy, and exclusive to the Lilly Pulitzer iOS App. *Need it fast? Shop your local store’s inventory with our Delivery type filter and Store pick up checkout options. *Saved For Later: Save items from your tote for purchase at another time. Easily move between your tote and Saved For Later list. *Create multiple wishlists to organize all your favorite items. Our new layout makes it easier to add your Wishlist items to your tote. Seamlessly share your Wishlist with friends and family via the Share option. *Keep track of when your favorite styles come back in stock with Notify Me. *Download Lillymoji to your keyboard to share our custom artwork with all your friends. *If you choose, we’ll send you push notifications that will MAKE. YOUR. DAY. We’ll spill a few secrets & make sure you’re the first to know when there’s something you can’t miss. *Save your Lilly gift cards directly to your online account, and apply automatically at checkout. *Multiple Checkout Options: Quickly checkout from your Paypal account, split transactions into 4 payments with Afterpay, or immediately get a seamless, secure, one-click checkout. *Effortlessly manage your account within the app, and enjoy easy login via Face ID or Touch ID. We’d love to hear from you – tell us what you think! If you have questions or feedback, please email us at service@lillypulitzer.com Follow us on Instagram: @lillypulitzer Visit our website: http://www.lillypulitzer.com
Dona Jo
Discover vibrant and unique activewear designed to inspire performance and self-expression. This brand offers high-quality athletic apparel crafted with advanced fabrics and thoughtful design, aiming to exceed industry standards. Explore collections that blend art, design, and functionality for your active lifestyle.
- Fun and bright activewear designs
- High-quality technical fabrics
- Apparel designed for performance
- Unique and special self-expression
- Partnerships with fitness studios
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Dona Jo is a women’s athletic apparel brand, specializing in fun and bright active wear. Dona Jo believes that every woman deserves to express themselves in a unique and special way. Our love for art and design supports this mission. We take pride in making sure the quality and technology of our products exceeds the women’s active wear industry standards. From technical fabrics to flat seams, Dona Jo’s apparel will inspire you to perform your best! Dona Jo currently partners with over 200 run specialty stores, yoga, barre and spinning studios around the world.
Screenshots
Verdict
The clearest difference is rating: Lilly Pulitzer at 4.9 against Dona Jo's 4.5. Lilly Pulitzer also leads on ratings volume (29K vs 57) and update cadence (every 9 days vs every 2 months). Dona Jo's advantage is device support (3 vs 1) and iOS requirement (12.1 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Lilly Pulitzer holds the better App Store score, 4.9 against 4.5. That said, the two scores are not equally well evidenced: Lilly Pulitzer has 29K ratings behind it against 57, so its average is the more settled of the two. Written reviews point the same way: 63% of Lilly Pulitzer's written reviews are positive against 50% of Dona Jo's.
Lilly Pulitzer ships an update every 9 days, Dona Jo every 2 months. The most recent releases landed on November 10, 2026 and November 2, 2026 respectively.
| Parameter | Lilly Pulitzer | Dona Jo |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (29K ratings) — better | 4.5 (57 ratings) |
| Positive reviews | 63.4% of reviews — better | 50.0% of reviews |
| Number of ratings | 29K — better | 57 |
| Update frequency | Every 9 days — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 12.1 — better |
| Further details — not scored | ||
| Size | 120 MB | 159 MB |
| Age rating | 4+ | 4+ |
| Developer | Sugartown Worldwide LLC | Dona Jo, Inc. |
Customer experience
Lilly Pulitzer
Dona Jo
Bugs and requests
Lilly Pulitzer
Reported bugs
4 issues- Repeated sign-in issues
- Disappearing wishlist items
- Incorrect inventory and pricing information
- Checkout process freezes and crashes
Requested features
4 requests- Improved app stability and performance
- More user-friendly checkout process
- Ability to save items in wishlist
- Enhanced search and filtering options
Dona Jo
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Lilly Pulitzer
No in-app purchases
Dona Jo
No in-app purchases
Questions
Is Lilly Pulitzer free?
Is Dona Jo free?
Which has better reviews, Lilly Pulitzer or Dona Jo?
Do Lilly Pulitzer or Dona Jo have ads?
Which is updated more often, Lilly Pulitzer or Dona Jo?
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