Lilly Pulitzer vs The Willow Tree
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lilly Pulitzer
Shop resort and beachwear for women with this app. Discover hand-painted prints, join a loyalty program for exclusive benefits, and reserve items to try in-store. Enjoy fast delivery options, wishlists, and seamless checkout.
- Shop resort and beachwear
- Loyalty program with rewards
- Reserve items to try in-store
- Fast delivery and store pickup
- Create and share wishlists
- Back-in-stock notifications
- Custom keyboard artwork
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The Lilly Pulitzer iOS App is designed for anyone who wants to shop & experience the sunniest brand around. It’s your one-stop destination for easy shopping, first looks, gifts with purchase, stories behind our hand painted prints, and all the sunshine that only Lilly can truly bring. WHAT’S TO LOVE *Keep me signed in: selecting this option will keep you signed in on your device so you won't need to sign in as often. *Join our loyalty program, Club Lilly, to enjoy exclusive benefits & earn points toward rewards when you shop. It’s free, it’s easy & everyone is invited. We can’t wait to share some sunshine with you! *Reserve & Try in Store: You can now reserve up to 10 of your favorite items to be held to try on at your local store. This commitment-free experience is an easy way to be sure before you buy, and exclusive to the Lilly Pulitzer iOS App. *Need it fast? Shop your local store’s inventory with our Delivery type filter and Store pick up checkout options. *Saved For Later: Save items from your tote for purchase at another time. Easily move between your tote and Saved For Later list. *Create multiple wishlists to organize all your favorite items. Our new layout makes it easier to add your Wishlist items to your tote. Seamlessly share your Wishlist with friends and family via the Share option. *Keep track of when your favorite styles come back in stock with Notify Me. *Download Lillymoji to your keyboard to share our custom artwork with all your friends. *If you choose, we’ll send you push notifications that will MAKE. YOUR. DAY. We’ll spill a few secrets & make sure you’re the first to know when there’s something you can’t miss. *Save your Lilly gift cards directly to your online account, and apply automatically at checkout. *Multiple Checkout Options: Quickly checkout from your Paypal account, split transactions into 4 payments with Afterpay, or immediately get a seamless, secure, one-click checkout. *Effortlessly manage your account within the app, and enjoy easy login via Face ID or Touch ID. We’d love to hear from you – tell us what you think! If you have questions or feedback, please email us at service@lillypulitzer.com Follow us on Instagram: @lillypulitzer Visit our website: http://www.lillypulitzer.com
The Willow Tree
Shop the latest arrivals and promotions from a boutique directly from your iOS device. Easily place orders, manage waitlisted items, and receive notifications for fulfillment and shipping.
- Browse recent arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Purchase back-in-stock items
- Email notifications for orders
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Welcome to the The Willow Tree Boutique App! The best way to shop with The Willow Tree Boutique on iOS! About Us: Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping
Screenshots
Verdict
The clearest difference is monetization model: The Willow Tree at free against Lilly Pulitzer's free with in-app purchases. The Willow Tree also leads on review sentiment (85% vs 63%) and device support (3 vs 1). Lilly Pulitzer's advantage is ratings volume (29K vs 1K) and update cadence (every 10 days vs monthly). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Lilly Pulitzer against 4.9 for The Willow Tree. That said, the two scores are not equally well evidenced: Lilly Pulitzer has 29K ratings behind it against 1K, so its average is the more settled of the two. Written reviews are what separate them: 63% of Lilly Pulitzer's written reviews are positive against 85% of The Willow Tree's.
Lilly Pulitzer ships an update every 10 days, The Willow Tree monthly. The most recent releases landed on October 27, 2026 and October 25, 2026 respectively.
| Parameter | Lilly Pulitzer | The Willow Tree |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (29K ratings) — better | 4.9 (1K ratings) |
| Positive reviews | 63.4% of reviews | 85.2% of reviews — better |
| Number of ratings | 29K — better | 1K |
| Update frequency | Every 10 days — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 102 MB | 60 MB |
| Age rating | 4+ | 9+ |
| Developer | Sugartown Worldwide LLC | The Willow Tree Boutique |
Customer experience
Lilly Pulitzer
The Willow Tree
User reviews
Lilly Pulitzer
From 29K App Store ratingsWhat we love
- 💖 Cute and stylish products
- ✨ Beautiful prints and colors
- 🛍️ Easy online shopping experience
- 🤩 Loyal and enthusiastic customer base
Room to improve
- 🐛 Buggy and glitchy app
- 🤯 Frustrating checkout and login issues
- 🕰️ Slow and unresponsive website
- 🤔 Inconsistent customer service
The Willow Tree
From 1K App Store ratingsWhat we love
- 👍 Excellent quality of products
- 🚀 Fast shipping
- 💕 Exceptional customer service
- 🛒 Convenient shopping experience
- 🌟 Impressive product selection
Room to improve
- 🐛 Issues with returns and credits
- 🤔 Concerns about product durability
Bugs and requests
Lilly Pulitzer
Reported bugs
4 issues- Repeated sign-in issues
- Disappearing wishlist items
- Incorrect inventory and pricing information
- Checkout process freezes and crashes
Requested features
4 requests- Improved app stability and performance
- More user-friendly checkout process
- Ability to save items in wishlist
- Enhanced search and filtering options
The Willow Tree
Reported bugs
1 issue- Shipping label issues leading to delayed or lost deliveries
Requested features
2 requests- Improved return and credit policies
- Enhanced product quality assurance
In-app purchases
Lilly Pulitzer
No in-app purchases
The Willow Tree
No in-app purchases
Questions
Is Lilly Pulitzer free?
Is The Willow Tree free?
Which has better reviews, Lilly Pulitzer or The Willow Tree?
Do Lilly Pulitzer or The Willow Tree have ads?
Which is updated more often, Lilly Pulitzer or The Willow Tree?
Other comparisons
