Comparison

Lilly Pulitzer vs BHC Couture Studio

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Lilly Pulitzer

Shop resort and beachwear for women with this app. Discover new arrivals, join a loyalty program, reserve items to try in-store, and manage wishlists. Enjoy convenient checkout options and personalized notifications.

Highlights
  • Loyalty program integration
  • Reserve items for in-store try-on
  • Shop local store inventory
  • Saved for later and wishlists
  • Back-in-stock notifications
  • Multiple secure checkout options
  • Face ID/Touch ID login
Features
Read full description

The Lilly Pulitzer iOS App is designed for anyone who wants to shop & experience the sunniest brand around. It’s your one-stop destination for easy shopping, first looks, gifts with purchase, stories behind our hand painted prints, and all the sunshine that only Lilly can truly bring. WHAT’S TO LOVE *Keep me signed in: selecting this option will keep you signed in on your device so you won't need to sign in as often. *Join our loyalty program, Club Lilly, to enjoy exclusive benefits & earn points toward rewards when you shop. It’s free, it’s easy & everyone is invited. We can’t wait to share some sunshine with you! *Reserve & Try in Store: You can now reserve up to 10 of your favorite items to be held to try on at your local store. This commitment-free experience is an easy way to be sure before you buy, and exclusive to the Lilly Pulitzer iOS App. *Need it fast? Shop your local store’s inventory with our Delivery type filter and Store pick up checkout options. *Saved For Later: Save items from your tote for purchase at another time. Easily move between your tote and Saved For Later list. *Create multiple wishlists to organize all your favorite items. Our new layout makes it easier to add your Wishlist items to your tote. Seamlessly share your Wishlist with friends and family via the Share option. *Keep track of when your favorite styles come back in stock with Notify Me. *Download Lillymoji to your keyboard to share our custom artwork with all your friends. *If you choose, we’ll send you push notifications that will MAKE. YOUR. DAY. We’ll spill a few secrets & make sure you’re the first to know when there’s something you can’t miss. *Save your Lilly gift cards directly to your online account, and apply automatically at checkout. *Multiple Checkout Options: Quickly checkout from your Paypal account, split transactions into 4 payments with Afterpay, or immediately get a seamless, secure, one-click checkout. *Effortlessly manage your account within the app, and enjoy easy login via Face ID or Touch ID. We’d love to hear from you – tell us what you think! If you have questions or feedback, please email us at service@lillypulitzer.com Follow us on Instagram: @lillypulitzer Visit our website: http://www.lillypulitzer.com

About

BHC Couture Studio

Features
Currently charting
Read full description

BHC Couture Studio brings the wearable art of Bright Happy Color to life on you. Take a selfie, choose one of Jess Renard's hand-painted handbags, scarves, sunglasses, and accessories, and pick a vibe: Fashion / Runway, Street Style, or Studio. The studio renders an editorial-quality image of you with the piece, then brings your favorite looks to life as short animations. Real pieces, faithfully rendered, true to color, shape, and the original painting. Your face stays your face. Three editorial vibes that completely restyle the scene. Save looks to your personal Lookbook and shop the pieces you love at brighthappycolor.com. Every Bright Happy Color piece begins as an original painting. Color is not asked. Color decides. For ages 17 and up. Generated images are AI creative interpretations for preview and fun, not exact representations of you or the products.

Screenshots

Lilly Pulitzer4 screens
BHC Couture Studio4 screens

Verdict

The call

The clearest difference is price: Lilly Pulitzer at Free against BHC Couture Studio's $0.99. BHC Couture Studio's advantage is chart position (#104 vs unranked). On update cadence, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Lilly Pulitzer is free to download; BHC Couture Studio costs $0.99 up front. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Lilly Pulitzer ships an update every 9 days, BHC Couture Studio weekly. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.

Scorecard2 real differences · 9 level
Lilly Pulitzer versus BHC Couture Studio: the parameters behind the verdict, then further details
ParameterLilly PulitzerBHC Couture Studio
PriceFree — better$0.99
Rating4.9 (29K ratings) — better—
Positive reviews63.4% of reviews—
Number of ratings29K — better—
Update frequencyEvery 9 daysWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
Best chart rank—#104 — better
DevicesiPhoneiPhone, iPad — better
Requires iOS17.016.0 — better
Further details — not scored
Size120 MB5 MB
Age rating4+17+
DeveloperSugartown Worldwide LLCTodd Renard

Bugs and requests

Lilly Pulitzer

Reported bugs

4 issues
  • Repeated sign-in issues
  • Disappearing wishlist items
  • Incorrect inventory and pricing information
  • Checkout process freezes and crashes

Requested features

4 requests
  • Improved app stability and performance
  • More user-friendly checkout process
  • Ability to save items in wishlist
  • Enhanced search and filtering options

BHC Couture Studio

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Lilly Pulitzer

No in-app purchases

None

BHC Couture Studio

No in-app purchases

Questions

Is Lilly Pulitzer free?
Lilly Pulitzer is free to download, with no in-app purchases.
Is BHC Couture Studio free?
BHC Couture Studio costs $0.99, with no in-app purchases.
Do Lilly Pulitzer or BHC Couture Studio have ads?
Neither Lilly Pulitzer nor BHC Couture Studio shows ads.
Which is updated more often, Lilly Pulitzer or BHC Couture Studio?
Lilly Pulitzer ships an update every 9 days, and BHC Couture Studio weekly. Most recently, Lilly Pulitzer was updated on November 5, 2026 and BHC Couture Studio on October 31, 2026.

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