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Your friends, your moments

AJ's Postgame Surprise on Instagram
Your friends, your moments

September 27th to October 11th 

The excitement is building as we approach the climactic conclusion of AJ's game day surprise on Instagram! After an exhilarating match, AJ has something truly special up his sleeve - a one-of-a-kind reveal that you won't want to miss. 

Join us for this exclusive, limited-time event as AJ lifts the curtain on his big surprise. Tune in to his Instagram profile from September 27th through October 11th to witness this epic moment unfold. Will it be a never-before-seen trick shot? A special guest appearance? The possibilities are endless, and the anticipation is palpable. 

Don't delay - set a reminder now to catch AJ's postgame surprise live on Instagram. This is an event you'll be talking about for weeks, so be sure to grab a front row seat. With your friends, your moments, and AJ's big reveal, it's shaping up to be an unforgettable experience you won't want to miss.

AJ’s postgame surprise

Tune in to AJ’s big reveal, only on Instagram!

"Streaming Secrets Revealed" - A Special Event on Instagram

Are you curious about the secrets to successful live streaming? Don't miss this exclusive event on Instagram where Hannah, one of the platform's top creators, will share her top tips and insights on getting started as a livestreamer. 

From September 24th through September 30th, tune in as Hannah goes live to answer the most frequently asked questions from the Instagram community. Learn the inside scoop on everything from crafting an engaging broadcast to building a loyal following. Whether you're a seasoned live-streaming pro or just starting out, this special event offers a unique opportunity to learn from one of the best.

Don't miss your chance to go behind the scenes and uncover the streaming secrets that have helped Hannah amass millions of devoted fans. Mark your calendars and get ready for an illuminating week of live broadcasts, exclusive insights, and a chance to connect directly with this social media superstar. It's an event Instagram users won't want to miss!

Streaming secrets revealed

Hannah shares her expert advice on livestreaming

Mark your calendars, Instagram users! Beginning September 16th and running through October 1st, we're thrilled to unveil a brand-new feature that's sure to take your Stories experience to the next level. 

Get ready to Discover Add Yours in Stories - the latest and greatest major update to hit the Instagram app. This innovative tool transforms how you create and share content, putting a whole world of inspiration right at your fingertips. Simply open the Stories camera, tap the Add Yours sticker, and dive into a curated selection of eye-catching templates. Whether you're looking to spice up a night out with friends or showcase your latest culinary creation, these customizable templates make it a breeze to craft standout Stories that'll have all your followers double-tapping.

Don't miss your chance to be among the first to try out this exciting new feature. From September 16th through October 1st, unlock a universe of creative possibilities and let your Stories shine like never before with Discover Add Yours in Stories. Download the latest Instagram update now and get ready to make some magic!

Discover Add Yours in Stories

Add your own spin on what’s trending.

Calling all Instagram fans! Mark your calendars for the eagerly anticipated "New character unlocked" event, running from September 12 to September 25. This special occasion promises to be a delightful treat for users, as the team at Instagram unveils an exciting new twist in the ongoing adventures of Roy, the app's breakout comedic star.

For the past few weeks, Roy has been hinting at a mysterious character hiding behind a closed door in his signature skits. The anticipation has been building, and Instagram users have been flooding the comments section with guesses galore. Well, the wait is finally over! On September 12, Roy will take the virtual stage and reveal the identity of this elusive newcomer, in what's sure to be a hilarious and unforgettable moment.

Don't miss your chance to be part of this exclusive event. Log in to Instagram between September 12 and September 25, and be among the first to witness Roy's big reveal. Who could this new character be, and how will they shake up the dynamic on your "Your friends, your moments" feed? There's only one way to find out - so mark your calendars and get ready for the laughs to commence!

New character unlocked

Who’s behind the door?

Mark your calendars, Instagram users! From September 4th to September 16th, you won't want to miss the grand premiere of "Sean's Magic Trick Revealed." This must-see event on the platform is sure to captivate audiences as we finally uncover the secrets behind one of Sean's most astounding illusions. 

Prepare to be dazzled as the veil is lifted on this extraordinary feat of prestidigitation. Dive into the behind-the-scenes action and witness the meticulous planning and practice that went into pulling off this mind-bending trick. Fans will get an exclusive, up-close look at the techniques, misdirection, and showmanship that have left onlookers spellbound. 

Don't miss your chance to be part of this momentous occasion. Join fellow Instagrammers as we collectively experience the big reveal and get a glimpse into the world of magic. Who knows - you may even pick up a tip or two that you can use to wow your friends at your next party! Make sure to tune in from September 4th through the 16th for this can't-miss Instagram premiere.

Sean’s magic trick revealed

Watch the final reveal of Sean’s magic trick

Cutouts are Now in DMs - A Major Update for Instagram

Exciting news, Instagram users! Your beloved social platform has just received a transformative update, introducing a captivating new feature that's sure to elevate your direct messaging experience. From September 10th through October 9th, you can now turn any photo or video into a custom sticker and share it with your friends and followers right in your DMs.

This highly anticipated update opens up a world of creative possibilities. Imagine taking a stunning snapshot, carefully outlining the subject, and then seamlessly inserting that cutout into a lively conversation. Or, if you've already been crafting eye-catching cutouts, you can now share them directly with your closest connections, sparking engaging exchanges and adding a fresh layer of personalization to your chats.

Don't miss out on this chance to elevate your Instagram game. Dive in and start exploring the endless customization options, whether you're sharing a candid moment, a humorous meme, or a beautifully edited work of digital art. With cutouts now integrated into your DMs, the possibilities for self-expression and connection are truly boundless. So, mark your calendars and get ready to elevate your Instagram experience like never before!

Cutouts are now in DMs

Create and share custom stickers in DMs

Unleash Your Musical Flair: Instagram's "Add Music to Your Profile" Event

Get ready to infuse your Instagram profile with a whole new layer of personality and expression! From September 9th to September 18th, Instagram is thrilled to unveil a major update that allows you to add a song of your choice directly to your profile. 

Say goodbye to the days of a silent, static profile - this new feature empowers you to curate a soundtrack that truly captures your unique style and mood. Whether you're a music aficionado eager to showcase your eclectic tastes or simply someone who wants to set the tone for your online presence, this event offers the perfect opportunity to make your profile truly your own.

Imagine scrolling through your feed and being greeted by the infectious beats or soothing melodies that define your virtual persona. This event is set to revolutionize the way you connect with your friends and followers, allowing your musical preferences to shine through and fostering a more vibrant, expressive Instagram experience for all. Don't miss out on this chance to add the perfect song and let your personality shine!

Add music to your profile

Make your profile sing by adding a song

Get ready for an exciting new update to your favorite social app, Instagram! From August 26th to September 9th, users can now add a personal soundtrack to their profiles with the "Add Music to Your Profile" event. 

This major update allows you to seamlessly integrate your musical taste right into your Instagram experience. Curate a song that captures your mood, interests, or just your overall vibe, and let it shine on your profile for all your friends and followers to enjoy. Whether it's a feel-good pop anthem, a mellow acoustic track, or a hype-inducing banger, the choice is yours to make your profile truly your own.

Don't miss out on this chance to add a fresh, expressive flair to your Instagram presence. From August 26th through September 9th, dive in and discover the perfect track to soundtrack your online journey. With this new musical element, your Instagram profile is about to level up in a big way - so get ready to show off your personal style like never before!

Join the one and only Meg and Glo for the premiere of their highly anticipated podcast "Close Friends Only" on Instagram. This long-awaited series promises to take you behind the scenes and into the unfiltered lives of these two best friends as they share their honest thoughts, personal stories, and plenty of laughs.

From August 16th to September 1st, fans can tune in to get an exclusive, no-holds-barred glimpse into Meg and Glo's close-knit bond. Whether they're dishing the dirt, swapping their latest dating disasters, or simply reveling in the magic of their lifelong friendship, these two Instagram stars will have you feeling like one of the "close friends" along for the ride. 

So, grab your headphones, get comfy, and get ready for a raw, real, and wickedly entertaining podcast experience you won't want to miss. The "Close Friends Only" premiere is the perfect chance to go beyond the filtered feeds and immerse yourself in the unscripted, unguarded world of your favorite Instagram influencers. Don't sleep on this exclusive event - mark your calendars now!

Close Friends Only Podcast

Watch Close Friends Only with Meg and Glo

"Instagram's Latest Upgrade: Bring Conversations to Your Stories!

Instagram is excited to announce the highly anticipated rollout of its newest feature - the ability to comment on your friends' stories! Starting September 3rd, you'll be able to engage with your inner circle like never before, sharing your thoughts and reactions right on their story posts. 

This major update is sure to elevate the Instagram experience, fostering deeper connections and more interactive storytelling. Now, when your closest friends share glimpses of their lives, you can chime in, ask questions, or simply show your support with a few taps. The best part? Only the followers you mutually follow back will have the privilege of commenting, creating an intimate and tailored space for your closest social bonds. 

So mark your calendars - from September 3rd through October 1st, get ready to bring your stories to life with vibrant discussions and heartfelt interactions. Whether you're celebrating a milestone, sharing a laugh, or simply documenting your day, your friends will now be able to join the conversation and make your moments even more meaningful. Don't miss out on this exciting new chapter for Instagram!"

New: Comments in Stories

Make friends smile with story comments.

Introducing the latest and greatest update to Instagram - "New! Notes on Reels and Posts"! For two thrilling weeks, from July 18th to July 30th, you'll be able to discover the latest trends, get inspired, and connect with your friends like never before.

The heart of this exciting event is the ability to leave personalized notes on your favorite reels and posts. Imagine scrolling through your feed and catching a glimpse of Autumn's latest reel - but wait, there's a colorful note left by one of your closest pals, hilariously commenting on her fashion choices. Or picture yourself posting a stunning sunset photo, only to have your bestie leave a heartfelt message about the memories you two share. It's a whole new way to engage with the content you love and the people who matter most.

Don't miss out on this innovative update that's sure to take your Instagram experience to new heights. Dive in, explore, and let your creativity shine as you connect with your friends through the power of notes. This event is not to be missed, so mark your calendars and get ready to elevate your Instagram game like never before!

New! Notes on Reels and Posts

Share your thoughts with just your friends

Tune in to the exclusive "Close Friends Only" podcast premiere on Instagram! From July 8th to July 20th, get a rare glimpse into the unfiltered friendship between Reneé and Rachel as they open up about how their bond first blossomed. 

In this captivating limited-time series, the two besties invite you into their inner circle for an intimate and candid conversation. Hear them reminisce about the twists and turns that led to their tight-knit connection, and witness the natural banter that's made their relationship so special. With no filters or frills, this podcast offers a refreshingly authentic look at the joys and challenges of maintaining lifelong friendships.

Whether you're a long-time Insta fan or new to the platform, don't miss this chance to experience the podcast that's bringing you closer to the heart of the Instagram community. Mark your calendars, clear your schedule, and get ready to laugh, commiserate, and learn alongside Reneé and Rachel from July 8th through July 20th, exclusively on Instagram.

Watch Close Friends Only with Reneé and Rachel

Revel in the Rhythms of Pride - Instagram's 'Anthems' Playlist Premiere 

Gear up for a vibrant celebration of identity and community with Instagram's latest musical offering - the 'Anthems' Pride Playlist! From June 24th to July 9th, music lovers can immerse themselves in a curated collection of upbeat anthems, soulful ballads, and empowering tracks that capture the spirit of Pride.

Crafted by the passionate team at Instagram Creators, this playlist is a must-listen for anyone looking to soundtrack their Pride festivities. Discover fresh tunes from LGBTQ+ artists, along with beloved classics that have long been woven into the fabric of the community. Whether you're hosting a fabulous Pride party or simply seeking to elevate your daily playlist, the 'Anthems' feature promises to deliver musical magic that will have you dancing, singing, and reveling in the joy of self-expression. So, mark your calendars, tune in, and get ready to raise your voice in a harmonious celebration of love, acceptance, and the power of music to unite us all.

Anthems - Pride Playlist

Songs to use on your Stories, Notes, Reels & more!

🎉 Exciting News for Instagram Users: "Close Friends Is Now On Live" 🌟

Mark your calendars from June 20th until July 19th as Instagram unveils a MAJOR UPDATE that introduces Close Friends on Live! Amid a sea of snapshots and stories, this fresh feature offers a peek into unfiltered conversations with your nearest and dearest. Seamlessly transcend the barriers of distance and time to connect with your inner circle in real-time, sharing heartwarming moments and random musings. It's all about those spontaneous, candid dialogues that make the bond with your close pals truly special. Embrace the charm of unscripted connections and cherish those unmissable conversations that leave you smiling for hours. Don't miss out on this exclusive opportunity to turn your Instagram feed into a vibrant hub of live, intimate hangouts!

Get ready to dive into the world of authentic interaction and forge deeper connections with your favorite people. Join us as we redefine social networking, one heartfelt conversation at a time! 🌈 #CloseFriendsOnLive #InstagramUpdate #StayConnected

Close Friends Is Now On Live

Create unexpected moments just for friends

Dua's Radical Optimism 
A Special Event

Immerse yourself in Dua's Radical Optimism, a captivating Instagram event that celebrates the power of positivity and embracing the extraordinary within the everyday. From May 3rd through May 8th, embark on a journey of self-discovery and inspiration as you connect with Dua's music, exclusive content, and the vibrant Instagram community. 

Tune in to Dua's playlist on Add Yours Music and share your favorite track in your Stories, igniting a musical movement that uplifts the soul. Dive into behind-the-scenes glimpses of Dua's creative process, uncover the stories behind her lyrical masterpieces, and engage with the artist herself through interactive Q&As. This event is a testament to the transformative magic that happens when we approach life with an unwavering sense of wonder and optimism.

Don't miss this opportunity to be part of Dua's Radical Optimism. Immerse yourself in the artist's infectious energy, explore the depths of your own resilience, and emerge inspired to infuse your world with a newfound radiance. Join the celebration and let the music be the catalyst for your own journey of self-discovery and growth.

Dua’s Radical Optimism

Join in with Add Yours Music sticker in Stories

Instagram has announced an exciting event on its platform - Carter's scavenger hunt reveal. From April 23, 2024, to May 22, 2024, users can follow along as Carter Kench shares the conclusion to his latest adventure exclusively on Instagram. Join in on the fun and see if you can solve the clues along with Carter. Don't miss out on this special event where your friends and your moments come together in a unique and engaging way, only on Instagram. Get ready for an unforgettable experience on the popular social media platform.

Carter’s scavenger hunt reveal

Unbox the latest mystery with Carter Kench

🎉 Don't miss the Edit Messages on Instagram event commencing on May 27th to June 25th! 🎉 Dive into the updated world of Instagram where a MAJOR UPDATE awaits you—the ability to edit messages in your DMs! Made a typo? No problem! With this latest feature, you can now perfect your messages within 15 minutes after sending them. Say goodbye to those cringe-worthy mistakes and hello to polished conversations with your friends. Your Instagram experience just got a whole lot smoother!

Featuring a seamless interface and user-friendly controls, the Edit Messages event on Instagram is set to revolutionize how you communicate in the app. Connect with your friends and loved ones effortlessly as you craft and refine your messages to perfection. So mark your calendars, set your reminders, and get ready to experience a whole new level of messaging convenience on Instagram. This event is your key to unlocking a more refined, error-free messaging experience right at your fingertips. Join the Edit Messages event and elevate your Instagram conversations starting from May 27th to June 25th! 📱💬

Edit Messages on Instagram

More flexibility when connecting with friends

Don't miss out on Nicole Laeno's exclusive dance reveal on Instagram! Known for her incredible dance moves, Nicole will be showcasing her skills in a special event from April 16th to May 15th. Watch as she dazzles in her college video submission, available only on the Instagram app. Stay tuned for this exciting event and enjoy the magic of dance with Nicole Laeno on Instagram - Your friends, your moments.

Nicole Laeno’s dance reveal

Her college video submission

Instagram's "Add Yours" templates are taking the social media world by storm! From January 25th to February 20th, this major update will give users an exciting new way to connect and engage with friends and followers. 

The "Add Yours" feature allows you to create or join in on the latest trends, tapping into the creative pulse of the Instagram community. Simply select from a gallery of dynamic, customizable templates, then add your own personal flair through photos, videos, and captions. Your contribution will then be woven into a vibrant, collaborative story that captures the essence of the moment.

Whether you're looking to showcase your unique style, share a special life update, or just have some lighthearted fun, the "Add Yours" templates make it easier than ever to get in on the action. So don't miss out - dive into this captivating new way to express yourself and bond with your Instagram family from January 25th through February 20th!

Add Yours templates

Express yourself in new ways on Instagram Stories

Get ready for a wave of creativity and connection on Instagram! The platform has just launched its highly anticipated "New Stories Stickers Dropped" event, running from May 3rd through June 1st.

Over this exciting five-week period, Instagram users will have access to an impressive array of fresh Stories stickers, each designed to help you express yourself and engage with your friends like never before. Unleash your inner artist with the new Add Yours Music sticker, which allows you to add custom soundtracks to your Stories. Or dive into the world of augmented reality with the captivating Reveal and Frames stickers, which transform your visuals in eye-catching ways. And for a touch of playfulness, don't miss the Cutouts sticker, perfect for crafting whimsical collages and compositions.

Whether you're documenting your daily adventures, sharing heartfelt moments, or simply looking to have some fun, these new Stories stickers will elevate your Instagram experience. So mark your calendars, gather your creative ideas, and get ready to connect with your friends in ways you've never imagined. The "New Stories Stickers Dropped" event is here, and the possibilities are endless!

Events Forum of Instagram