AdScope: ASO Rank Tracker

iPhone and iPad rank separately. Now AdScope measures both. TWO INDEXES, NOT ONE Apple runs a separate App Store search index per device, and they disagree. On one term measured here, 37 of about 245 results differed between iPhone and iPad, and the app sitting second on iPad was nowhere in the iPhone top 200. Reporting a single number for "the App Store" was reporting one of two different answers without saying which. Track a term on iPhone, on iPad, or on both, and see the two side by side. RANKS READ FROM APPLE'S REAL SEARCH Ranks now come from the same search index the Search tab on your device queries, roughly 250 results deep, per storefront and per device. That is a different index from the public catalogue API, and apps that rank in one are routinely missing from the other. HOW CROWDED A TERM ACTUALLY IS Every keyword now carries the number of apps Apple matches to it — measured, not estimated. Under about 120 competitors is a term you can realistically reach; a term at Apple's counting ceiling is labelled as a floor, not a total, because that is what it is. WHO YOU HAVE TO PASS A position on its own has no scale. Keyword detail now shows the apps immediately above and below yours, with their rating counts, so you can see whether the app ahead is a two-person indie or a competitor with four thousand ratings. If you are not in the results yet, it shows the list you have to break into. THE SEARCH BOARD Every tracked term, storefront and device on one screen, sortable by best rank, biggest move or least crowded, with iPhone and iPad as adjacent columns. Rank history you already collected is kept and read as the iPhone measurement, which is what it was.