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Gift Card Can’t Be Used Online - Disappointing Experience
When someone receives a gift card, they naturally expect the flexibility to use it wherever they shop, especially online. Discovering this limitation at checkout created unnecessary friction and took away from the excitement of redeeming the gift.
I enjoy the brand and understand there may be operational reasons behind this decision, but from a customer experience perspective, it feels inconvenient and outdated. I hope Alo considers allowing gift cards to be used online in the future, as it would make the shopping experience much more seamless and user-friendly.
