Elura: Midlife Wellness

Elura: Midlife Wellness

Feel like yourself again.

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Released
May 6, 2026
Updated
September 29, 2026

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About

You're not imagining it. And you're not alone. Elura is a daily check-in for women in midlife and perimenopause. It helps you see what is changing, and it shows you where to start. START WITH THE EVA A free three-minute assessment names your archetype, such as Wired & Tired or Foggy & Frustrated, and gives you your Elura Sequence: the order to work in, beginning with one first step. CHECK IN ONCE A DAY Rate five things: Energy, Clarity, Mood, Body and Sleep. Add a few words about how you felt, and mark your period days. It takes about a minute, morning or night. SEE YOUR PATTERNS Your Dashboard shows your week at a glance. Tap any score to see it over a month, three months or a year, with your cycle shown behind it. If your periods have become irregular, just mark the days you have one. TODAY Three small things to do, drawn from your Sequence. You add the next step when the first one runs without thinking about it. ASK ELURA Ask a question about your own scores, notes and cycle, and get a plain answer from Elura. Once a week, Elura reads what moved. Both are turned off until you say yes. FOR YOUR DOCTOR Your scores, averages, period days and, if you choose, your notes, on one page you can print, save as a PDF or send before an appointment. SUBSCRIPTION The EVA is free. Everything else is included in Elura, which starts with a 7-day free trial. • Monthly: $12.99 USD per month after the trial • Annual: $99.00 USD per year after the trial Members who joined while Elura was free keep a Founding price of $69 USD per year. Payment is charged to your Apple ID when the trial ends, unless you cancel at least 24 hours before. Your subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. You can manage or cancel it in your Apple ID account settings. Terms of Use: https://elura.co/terms.html Privacy Policy: https://elura.co/privacy.html WHAT ELURA IS NOT Elura is a wellness and education tool. It is not a medical device. It does not diagnose, treat, cure or prevent any condition, and it does not read or interpret lab results. It does not replace your physician. For medical concerns, always talk with a qualified healthcare professional. YOUR DATA • No ads, and your data is never sold. • Your entries are visible only to you. • Ask Elura and the weekly read send your scores, check-ins and notes to Anthropic, an outside company, only after you agree. Your name and email are never sent. You can turn this off in Profile. • Reminders are scheduled on your phone. Elura is developed by ApexVitaThrive, LLC.
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What's New in Elura

2.0

September 29, 2026

Elura 2.0 is built around one question: where do you start? • Your Elura Sequence. The free EVA names your archetype and the order to work in, beginning with one first step. • Today. Three small things to do, drawn from your Sequence. • A faster check-in, with bigger buttons and room for a few words about how you felt. • Clearer trends. Pick any score and any span, from one week to a year, with your cycle shown behind it. • Ask Elura. Ask about your own numbers and get a plain answer. You decide whether to turn it on. • For Your Doctor. Your scores, averages and period days on one page you can print or send. New members start with 7 days free. If you joined while Elura was free, your Founding price of $69 a year is waiting for you.

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