EwaShea

EwaShea is the premier directory for discovering verified Black-owned health, beauty, and wellness brands. Every brand in EwaShea has been independently researched and confirmed as Black-owned. No guessing. No greenwashing. Just a trusted, curated collection you can shop with confidence. DISCOVER Browse 455+ verified Black-owned brands across skincare, haircare, makeup, wellness, fragrance, body care, and more. A featured brand is spotlighted each week to help you find your next favorite. FIND YOUR MATCH Not sure where to start? Take our Beauty Match Quiz — answer three quick questions about what you're shopping for, your vibe, and who you're buying for. EwaShea serves up a personalized list of brands picked just for you, all inside the app. SEARCH & FILTER Find exactly what you're looking for. Search by brand name, founder, or category — or browse by category to explore everything in skincare, haircare, wellness, and beyond. SAVE YOUR FAVORITES Heart the brands you love and build your personal beauty list. Sign in with Apple or Google to keep your saved brands organized and accessible. RATE & TAKE NOTES Keep track of what you love. Add a private star rating and personal notes to any brand — your shades, reorder reminders, whatever helps you shop smarter. Saved on your device, just for you. COMMUNITY POWERED Know a Black-owned brand we haven't featured yet? Submit it directly from the app. Our team verifies every submission within 48 hours. EwaShea exists because Black-owned beauty businesses deserve to be found. Health · Beauty · Community