Format Finder Reviews: Is It Legit?

Customer Experience

Positive experience53.8% of reviews
Neutral15.4% of reviews
Negative experience30.8% of reviews

~ Based on 13 written reviews from the US App Store.

Is Format Finder Safe?

Not enough ratings yet to assess Format Finder.

Is Format Finder Legit?

Format Finder has limited verification signals. AppsHunter Legitimacy Score for Format Finder is 58/100.

Based on 58 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Love the analyze feature

I actually really like the app, but don’t totally use it as advertised. I love the editing and analyzing features. It auto-edits quickly, making my edits tight and succinct. Then I check it to make sure I like it (it’s easy to change if I don’t), then I can have it analyzed. The feedback it gives me is super helpful, such as that I give away the ending too quickly or that I haven’t hooked them well enough. It’s not perfect, but well worth the monthly fee!
Show more

Helpful and enjoyable

The auto editor alone is worth the price tag. It made me realize I was just bad at writing. I have had some creative ideas and I hope the suggestions improve as some of them do seem a tad canned. But there have been some great ideas also. I wish we could put more of our details in to make the app more personal, like our brand voice. I think that would solve that part and I have confidence it will improve as I’ve seen many aspects of the app improve. Overall I it has helped me grow online and I look forward to the updates as they come!
Show more

Amazing tool with amazing potential

Using the strategies available in this tool, I had my first post edited with it hit 5k views in less than 24 hours, pulling me out of “200 jail” on TikTok. It has now been a month and my accounts have had several viral posts, including one at over a million views! This is generating tangible results for my photography business. I’m actually learning so much that I’m filming with the tools available in mind so that it becomes easier to edit each time.

My only qualm is the lack of editing tools that other apps like CapCut and Edits have. Sometimes I will use format finder as a first cut, then finish my edits in another app with more stylizing capabilities. I’m sure as the app grows, more of those editing features will become available.
Show more

Meh! Save your money.

I hate that I paid for a full year/subscription. It generates interesting ideas but the execution is poor. For example, it gave me an idea, I filmed it and then uploaded it. It gave me a mediocre score which is ironic since I used the script and hook provided. Another video it edited came out with a yellow/vintage tint. I think I’ll just use it for ideas or consider it a costly lesson learned.
Show more

Bad Ethical Ownership

The app does have some fun functions that can be utilized inside the content creation space. That being said there is NO way to pause, cancel, or modify your subscription from the app or website after registration, only through email support. This is unethical and honestly not sure how it passes Apple Store development registration.
Show more

Never received setup email.

I never could use the app because there was no prompt for my email or anything sent to my
inbox. I was stuck at the sign-in screen and was unable to use the app entirely. Might be worth fixing in the backend with a “create an account” or “sign in” option upon opening the app.

Only creator app I need

I can’t believe how well this works. My last video got 1.9M views …. I’ve never hit over 15k before format finder 😭 wish I could gatekeep.

Great for Business

As a business owner, things have changed a lot in the way of SEO due to AI, and IG/Tik Tok are becoming the best ways to organically promote your business. That was stressful for me since I relied on Google for most of my leads. However, format finder has made it easy to make content that reaches my ideal clients! The best performing videos can also be turned into Meta ads. So this tool is not just for content creators. I rate it 5 stars, however I do wish there was more ability to add context. EX: I’m an elopement photographer, and all of the format ideas are based around insane location/weather scenarios I cannot simply recreate or produce on an elopement day. I use the chat function the most to explain what kind of content I already have on hand or what I have feasible access to in the way of creating content on a wedding day. Still, I love FF
Show more

Tried the trial and frustrated by bugs and lack of customer support

I tried the app subscription and made a few videos. The Auto Cut AI editor is actually quite good, as is their AI brainstorming tool for coming up with scripts and content ideas.

Unfortunately, I encountered multiple bugs and couldn’t find an easy way to get customer support. I eventually messaged the company on Instagram and someone got back to me, but I’m still waiting for them to fix the issue on their end. At this point, I’ll likely have to remake an entire video from scratch to meet my deadline.

There’s a lot of potential here and I genuinely like the editing tools, but the reliability and customer support need improvement. Great for fun edits, but I wouldn’t rely on it for professional content with a firm deadline.
Show more

Can’t upload a video

The prompts are OK. They don’t really fit my style, but they are generating some ideas for me. It does seem like I’m just talking to ChatGPT for some generic prompts though also, I can’t upload a video at all so I can’t even test the AI edits. I was excited for that part of it because I need something to help me edit. But that’s not working. I’ve emailed the support team but I just don’t think this is the app for me and I’m kind of upset that I wasted $160. You should have a trial period As a consumer, I’m not down with an entire year membership, but I need A good app to edit.
Show more

Suggestion

I like the app, but I wish I could inject context sooner (with a voice recording) so I could have more tailored suggestions for the formats.

AI GENERATED APP

This is clearly and AI generated app, simply because you cannot log into it. You cannot make an account. When you open the app, it prompts you to sign in, but you cannot sign in because you cannot make an account. Maybe this app works, but unfortunately, I will never know.

Issue with niches.

I’ve been having a consistent issue with the Niche section. Every time I try to create a new niche or edit and save an existing one, it either fails to save, gets stuck loading, or crashes the app entirely. If I try generating ideas from that niche, nothing happens. After reopening the app, all of my changes are gone and it reverts back to the original niche.

It’s disappointing because this is a feature I’d really like to use, but right now it’s essentially unusable. I hope this bug can be fixed soon.

It would also be great to have the ability to delete old niches. I couldn’t find an option to remove them anywhere in the app.
Show more