Format Finder Reviews: Is It Legit?

Customer Experience

Positive experience50.0% of reviews
Neutral12.5% of reviews
Negative experience37.5% of reviews

~ Based on 16 written reviews from the US App Store.

Is Format Finder Safe?

Not enough ratings yet to assess Format Finder.

Is Format Finder Legit?

Format Finder has limited verification signals. AppsHunter Legitimacy Score for Format Finder is 58/100.

Based on 58 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

really disappointed

I love the ads from one peak creative. Their host, that lady is really fun and their stuff looks really cool. When they released format finder, I thought I would go ahead and give it a try. I saw one of the things they posted about when you have a boring niche and I thought as a loan officer that would be perfect. lol. But unfortunately, their app says it can’t find my Public Instagram profile so it doesn’t connect and when I put on all of my information so that it can build something for me it just freezes and never gives me any ideas. I don’t know if he just doesn’t have a format for the content I want to use or what but it just spins and spin and gives me nothing so I bought a subscription and I’m not able to use it at all. I was really excited to try this application now I fear that maybe the commercials were a bit exaggerated, I’m thinking it maybe works for certain types of things, but not everything so it just got stuck and couldn’t give me any ideas. Hopefully they can get it working in the future. It looks like a really cool application and could be pivotal for a lot of people starting their business.
Show more

Better than I thought!

I didn’t have massively high hopes for this.

I wanted something that could generate ideas, come up with a good hook & script, and edit while I’m out.

It’s never going to be as good as manually editing yourself, but if you’re doing a quick post or talking head shot, it’s perfect! I make so many mistakes when I record myself and it recognises them and cuts them out.

I found that making your niche as detailed as possible helps a lot. I’m in the UK, and a lot of the scripts were very Americanised. I adjusted the niche and it’s now much better.

I’m excited to see what further updates and development will be made in the future.
Show more

Love the analyze feature

I actually really like the app, but don’t totally use it as advertised. I love the editing and analyzing features. It auto-edits quickly, making my edits tight and succinct. Then I check it to make sure I like it (it’s easy to change if I don’t), then I can have it analyzed. The feedback it gives me is super helpful, such as that I give away the ending too quickly or that I haven’t hooked them well enough. It’s not perfect, but well worth the monthly fee!
Show more

Helpful and enjoyable

The auto editor alone is worth the price tag. It made me realize I was just bad at writing. I have had some creative ideas and I hope the suggestions improve as some of them do seem a tad canned. But there have been some great ideas also. I wish we could put more of our details in to make the app more personal, like our brand voice. I think that would solve that part and I have confidence it will improve as I’ve seen many aspects of the app improve. Overall I it has helped me grow online and I look forward to the updates as they come!
Show more

Amazing tool with amazing potential

Using the strategies available in this tool, I had my first post edited with it hit 5k views in less than 24 hours, pulling me out of “200 jail” on TikTok. It has now been a month and my accounts have had several viral posts, including one at over a million views! This is generating tangible results for my photography business. I’m actually learning so much that I’m filming with the tools available in mind so that it becomes easier to edit each time.

My only qualm is the lack of editing tools that other apps like CapCut and Edits have. Sometimes I will use format finder as a first cut, then finish my edits in another app with more stylizing capabilities. I’m sure as the app grows, more of those editing features will become available.
Show more

Meh! Save your money.

I hate that I paid for a full year/subscription. It generates interesting ideas but the execution is poor. For example, it gave me an idea, I filmed it and then uploaded it. It gave me a mediocre score which is ironic since I used the script and hook provided. Another video it edited came out with a yellow/vintage tint. I think I’ll just use it for ideas or consider it a costly lesson learned.
Show more

Bad Ethical Ownership

The app does have some fun functions that can be utilized inside the content creation space. That being said there is NO way to pause, cancel, or modify your subscription from the app or website after registration, only through email support. This is unethical and honestly not sure how it passes Apple Store development registration.
Show more

Never received setup email.

I never could use the app because there was no prompt for my email or anything sent to my
inbox. I was stuck at the sign-in screen and was unable to use the app entirely. Might be worth fixing in the backend with a “create an account” or “sign in” option upon opening the app.

Only creator app I need

I can’t believe how well this works. My last video got 1.9M views …. I’ve never hit over 15k before format finder 😭 wish I could gatekeep.

Great for Business

As a business owner, things have changed a lot in the way of SEO due to AI, and IG/Tik Tok are becoming the best ways to organically promote your business. That was stressful for me since I relied on Google for most of my leads. However, format finder has made it easy to make content that reaches my ideal clients! The best performing videos can also be turned into Meta ads. So this tool is not just for content creators. I rate it 5 stars, however I do wish there was more ability to add context. EX: I’m an elopement photographer, and all of the format ideas are based around insane location/weather scenarios I cannot simply recreate or produce on an elopement day. I use the chat function the most to explain what kind of content I already have on hand or what I have feasible access to in the way of creating content on a wedding day. Still, I love FF
Show more

Not worth the money AT ALL

Very high price for a very mediocre app. All of their content creation ideas you can get inspo from ChatGPT. The one click AI editor is super bad. Within the time it takes to upload your videos you may as well edit it manually yourself. After the hour it took to upload 1 to 2 minute videos it selected really poor sections from each video. Do not recommend save your money!
Show more

Tried the trial and frustrated by bugs and lack of customer support

I tried the app subscription and made a few videos. The Auto Cut AI editor is actually quite good, as is their AI brainstorming tool for coming up with scripts and content ideas.

Unfortunately, I encountered multiple bugs and couldn’t find an easy way to get customer support. I eventually messaged the company on Instagram and someone got back to me, but I’m still waiting for them to fix the issue on their end. At this point, I’ll likely have to remake an entire video from scratch to meet my deadline.

There’s a lot of potential here and I genuinely like the editing tools, but the reliability and customer support need improvement. Great for fun edits, but I wouldn’t rely on it for professional content with a firm deadline.
Show more

Can’t upload a video

The prompts are OK. They don’t really fit my style, but they are generating some ideas for me. It does seem like I’m just talking to ChatGPT for some generic prompts though also, I can’t upload a video at all so I can’t even test the AI edits. I was excited for that part of it because I need something to help me edit. But that’s not working. I’ve emailed the support team but I just don’t think this is the app for me and I’m kind of upset that I wasted $160. You should have a trial period As a consumer, I’m not down with an entire year membership, but I need A good app to edit.
Show more

Suggestion

I like the app, but I wish I could inject context sooner (with a voice recording) so I could have more tailored suggestions for the formats.

AI GENERATED APP

This is clearly and AI generated app, simply because you cannot log into it. You cannot make an account. When you open the app, it prompts you to sign in, but you cannot sign in because you cannot make an account. Maybe this app works, but unfortunately, I will never know.

Issue with niches.

I’ve been having a consistent issue with the Niche section. Every time I try to create a new niche or edit and save an existing one, it either fails to save, gets stuck loading, or crashes the app entirely. If I try generating ideas from that niche, nothing happens. After reopening the app, all of my changes are gone and it reverts back to the original niche.

It’s disappointing because this is a feature I’d really like to use, but right now it’s essentially unusable. I hope this bug can be fixed soon.

It would also be great to have the ability to delete old niches. I couldn’t find an option to remove them anywhere in the app.
Show more