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Instagram

Instagram

Videos, creators & friends

30M ratings
21026 reviews
With Ads#2 in free Photo & Video
🌐 Social Networking
📷 Photo & Video
Free
In-App PurchasesWith Ads

Details

Released
October 6, 2010
Updated
October 19, 2026

Features

Background Location Access

Developer

Instagram, Inc.
✨Promote your app ✨
Instagram video #1 for iPhone
Instagram screenshot #2 for iPhone
Instagram screenshot #3 for iPhone
Instagram screenshot #4 for iPhone
Instagram screenshot #5 for iPhone
Instagram screenshot #6 for iPhone
Instagram screenshot #7 for iPhone
Instagram screenshot #8 for iPhone
iphone
ipad
🧾$0.99 - $4.99
In-App Purchase↘︎
📈no. 7
Charts↘︎
📌Ready
Reviews summary↘︎
⭐21K
Reviews↘︎
📝40+ tags
Tags↘︎
🔄6+ apps
Alternatives↘︎
🎪3 available
Events↘︎
❓5 answered
FAQ↘︎
📦~ in 6 days
Updates frequency↘︎
🖼️Get Icon
Icons↘︎

About

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

✓Short-form video creation and discovery (Reels)
✓Ephemeral content sharing (Stories & Notes)
✓Private group chats (Close Friends)
✓Personalized content feeds (Explore)
✓Customizable posts with templates and filters
✓Discover brands and shop products
Show original description

What users say about Instagram

Reviews of Instagram are mixed: the Photo & Video app is rated 4.7/5 from 30M App Store ratings. What users like most: excellent way to connect with friends and family, ability to discover new content and accounts. Top complaints: frequent bugs and glitches, overly aggressive AI moderation leading to unfair account suspensions. Summarized from real user reviews.

Positive things

  • 💕Excellent way to connect with friends and family
  • 🌍Ability to discover new content and accounts
  • 🎨Great platform for artists and creators to showcase their work
  • 🤝Helps small businesses promote their products

Negative things

  • 🐛Frequent bugs and glitches
  • 🤖Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒Poor customer support and lack of transparency around account issues
  • 📊Declining organic reach and push towards paid advertising
  • 🔀Confusing layout changes that make the app less user-friendly
See all reviews
+1

What's New in Instagram

452.0.0

October 19, 2026

The latest version contains bug fixes and performance improvements.

45

Subscriptions & In-App Purchases

Meta Verified Standard

Unlock premium features at Meta

$14.991 Month
How to cancel Instagram subscription ⁉️

Charts

Top Free

🥈 2

Photo & Video

The app has maintained its position at 2 recently.

Last updated on October 20, 2026.

Top Grossing

🥉 3

Photo & Video

The app has maintained its position at 3 recently.

Last updated on October 20, 2026.

Top Grossing

📈 7+1

Global

This app rose +1 position in Global chart.

Last updated on October 20, 2026.

Top Free

📊 23

Global

The app has maintained its position at 23 recently.

Last updated on October 20, 2026.

Events

Read more about Close Friends Only
Event EndedPremiere

Close Friends Only

Close Friends Only with Kai x Kaiya Cenat

Sep 18, 2026 — Oct 19, 2026

Read More

Read more about Carversations with Salma Hayek
Event EndedPremiere

Carversations with Salma Hayek

Salma Hayek & daughter vintage shop in Barcelona

Aug 4, 2026 — Sep 4, 2026

Read More

Read more about Close Friends Only
Event EndedPremiere

Close Friends Only

Featuring J Balvin and Ryan Castro

Jul 8, 2026 — Jul 25, 2026

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

This is genuinely annoying

My account got banned for no reason whatsoever and I have YEARS of memories and other important things on my account,
AAngryduckle

Latest update forces Picture in Picture mode

Latest update causes each reel you click on to pop up in cropped form, with no way to turn it off.
888AT888

Review

Solid.
TTfizzy007

Adorable

So talented I hope to learn all of this ladies
KGKathy George

Fix it

I have to constantly reformat my videos around all your gizmos on screen, 9/10 it blocks text and/or significant parts of my content. Please fix for the love of god, this is purgatory.
HHaterPurist
See 21021 more reviews

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(96K)

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Instants, an Instagram app
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User experience

🐞

Reported Bugs

4 issues

Unable to post or view videos due to app crashing

Bug

Saved posts and drafts randomly disappearing

Bug

Notifications not working or showing outdated information

Bug

Inability to log in or switch between multiple accounts

Bug
✨

Requested Features

4 requests

Ability to edit/delete individual photos from a multi-photo post

Feature

Option to view posts in chronological order instead of algorithmic feed

Feature

Better tools for small businesses to manage and grow their presence

Feature

Improved accessibility features for users with disabilities

Feature

FAQ

What does this app do?

This app is a social media platform that allows users to share photos and videos, connect with friends, and discover new content. It features short-form videos, ephemeral stories, and personalized feeds based on user interests.

What are the key features of this app?

Key features include creating and watching short videos with Reels, sharing temporary photos and videos with Stories and Notes, starting group chats with Close Friends, and discovering personalized content in the Explore section. Users can also customize their posts with templates and filters.

Is this app free to use?

The app is free to download and use. It does offer in-app purchases and displays advertisements to users.

What are some common use cases for this app?

Common use cases include staying connected with friends and family, sharing daily life updates and special memories, discovering new trends and entertainment through videos, and exploring personal interests like fashion, food, or travel.

Is this app available in my country?

Some features of the app may not be available in all countries or regions. It is recommended to check the app store or the app's official information for regional availability.