1. Home
  2. 📷 Photo & Video
  3. Instagram
Instagram

Instagram

Videos, creators & friends

29M ratings
19561 reviews
With Ads#2 in free Photo & Video
🌐 Social Networking
📷 Photo & Video
Free
In-App PurchasesWith Ads

Details

  • Released
  • Updated
  • October 6, 2010
  • August 31, 2026

Features

Developer

Instagram, Inc.
✨Promote your app ✨
Instagram video #1 for iPhone
Instagram screenshot #2 for iPhone
Instagram screenshot #3 for iPhone
Instagram screenshot #4 for iPhone
Instagram screenshot #5 for iPhone
Instagram screenshot #6 for iPhone
Instagram screenshot #7 for iPhone
iphone
ipad
🧾$0.99 - $4.99
In-App Purchase↘︎
📉no. 25
Charts↘︎
📌Ready
Reviews summary↘︎
⭐20K
Reviews↘︎
📝40+ tags
Tags↘︎
🔄6+ apps
Alternatives↘︎
🎪3 available
Events↘︎
❓5 answered
FAQ↘︎
📦~ in 6 days
Updates frequency↘︎
🖼️Get Icon
Icons↘︎

About

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

✓Short-form video creation and discovery (Reels)
✓Ephemeral content sharing (Stories & Notes)
✓Private group chats (Close Friends)
✓Personalized content feeds (Explore)
✓Customizable posts with templates and filters
✓Discover brands and shop products
Show original description

What users say

Summarized from real user reviews of Instagram. Based on 29M reviews and a 4.7/5 average, it highlights the 4 positives and 5 negatives reviewers mention most about this Photo & Video app.

Positive things

  • 💕Excellent way to connect with friends and family
  • 🌍Ability to discover new content and accounts
  • 🎨Great platform for artists and creators to showcase their work
  • 🤝Helps small businesses promote their products

Negative things

  • 🐛Frequent bugs and glitches
  • 🤖Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒Poor customer support and lack of transparency around account issues
  • 📊Declining organic reach and push towards paid advertising
  • 🔀Confusing layout changes that make the app less user-friendly
See all reviews
+1

What's New in Instagram

445.0.0

August 31, 2026

The latest version contains bug fixes and performance improvements.

Subscription plans

Meta Verified Standard

Unlock premium features at Meta

$14.991 Month
How to cancel Instagram subscription ⁉️
2

In-App Purchases

$0.99

Instagram Badge

Badges people buy to support creators.

Charts

Top Free

🥈 2

Photo & Video

The app has maintained its position at 2 recently.

Last updated on September 7, 2026.

Top Free

📉 25-3

Global

This app dropped -3 positions in Global chart.

Last updated on September 7, 2026.

Top Grossing

📉 84-4

Photo & Video

This app dropped -4 positions in Photo & Video chart.

Last updated on September 7, 2026.

Events

Read more about Carversations with Salma Hayek
Event EndedPremiere

Carversations with Salma Hayek

Salma Hayek & daughter vintage shop in Barcelona

Aug 4, 2026 — Sep 4, 2026

Read More

Read more about Close Friends Only
Event EndedPremiere

Close Friends Only

Featuring J Balvin and Ryan Castro

Jul 8, 2026 — Jul 25, 2026

Read More

Read more about New AI Effects in Stories
Event EndedMajor Update

New AI Effects in Stories

Tap to transform. 30+ new AI effects.

Jul 7, 2026 — Jul 22, 2026

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

meta ai

I got banned for no reason and it wont let me make another account
Jay zWeJay zWe

Amazing unforgettable Night❤️

You will have an Amazing evening, Fantastic show, Party, Dancing, food available, Cabaret, late bar
Tony is ElvisTony is Elvis

Does not work well with iphone SE 2022!

the new comment box on reels doesnt allow me to move the video player button faster like before!!! Screen ui is not considering iphone SE 2022
Abdrahman2012Abdrahman2012

Too many ads and reels

Gone are the days when you could just follow your friends and see their posts. Instagram is full of garbage recommended content, ads, and reels that you don’t want to see.
fake5starreviewslolfake5starreviewslol

Needs post to grid only option back

Needs post to grid only option back
pls…………………!.!.!.!!.!.!.!.!.!pls…………………!.!.!.!!.!.!.!.!.!
See 19556 more reviews

Developer apps

Layout from Instagram
Layout from Instagram

by Instagram, Inc.

📷 Photo & Video

(104K)

Free
Threads
Threads

Join the conversation

🌐 Social Networking

(2.2M)

Free
In-App PurchasesWith Ads
Edits: Video Editor
Edits: Video Editor

Video maker from Instagram

📷 Photo & Video

(80K)

Free
With Ads
Instants, an Instagram app
Instants, an Instagram app

Send Disappearing Photos

🌐 Social Networking

(18K)

Free
With Ads
See developer apps

Featured on

Get the Top Apps of 2022

Jan 22, 2024

Read More

Get the USA’s Top Apps of 2024

Dec 16, 2024

Read More

See All

User experience

🐞

Reported Bugs

4 issues

Unable to post or view videos due to app crashing

Bug

Saved posts and drafts randomly disappearing

Bug

Notifications not working or showing outdated information

Bug

Inability to log in or switch between multiple accounts

Bug
✨

Requested Features

4 requests

Ability to edit/delete individual photos from a multi-photo post

Feature

Option to view posts in chronological order instead of algorithmic feed

Feature

Better tools for small businesses to manage and grow their presence

Feature

Improved accessibility features for users with disabilities

Feature

FAQ

What does this app do?

This app is a social media platform that allows users to share photos and videos, connect with friends, and discover new content. It features short-form videos, ephemeral stories, and personalized feeds based on user interests.

What are the key features of this app?

Key features include creating and watching short videos with Reels, sharing temporary photos and videos with Stories and Notes, starting group chats with Close Friends, and discovering personalized content in the Explore section. Users can also customize their posts with templates and filters.

Is this app free to use?

The app is free to download and use. It does offer in-app purchases and displays advertisements to users.

What are some common use cases for this app?

Common use cases include staying connected with friends and family, sharing daily life updates and special memories, discovering new trends and entertainment through videos, and exploring personal interests like fashion, food, or travel.

Is this app available in my country?

Some features of the app may not be available in all countries or regions. It is recommended to check the app store or the app's official information for regional availability.