Comparison

Instagram vs InShot

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Instagram

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

Highlights
  • Short-form video creation and discovery (Reels)
  • Ephemeral content sharing (Stories & Notes)
  • Private group chats (Close Friends)
  • Personalized content feeds (Explore)
  • Customizable posts with templates and filters
  • Discover brands and shop products
Features
Read full description

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

About

InShot

Effortlessly edit videos and photos with AI-powered tools. Create stunning collages, add text, music, and effects. Share your creations in high resolution to social media.

Highlights
  • AI Effects & Auto Captions
  • Background Removal
  • Smart Tracking & Smooth Slow-mo
  • Video Trimming & Merging
  • Filters, Effects & Transitions
  • Photo Collage Maker
  • High-Resolution Sharing
Features
Read full description

InShot: Video Editor & Photo Editor for Every Moment. Create stunning videos and photos with easy-to-use editing tools and powerful AI features. Whether you're making daily vlogs, birthday or anniversary videos, creating content for social media, or growing your small business, InShot makes it easy to bring your ideas to life and share them with the world. [AI Tools] - Auto Captions. Generate subtitles and captions with AI speech-to-text tool. - Bilingual Subtitles. Create bilingual subtitles to make your videos accessible to a wider audience. - AI Speech. Turn text into natural-sounding speech with AI Text to Speech and AI Voice Generator. - AI Cut. Automatically remove silence, filler words, and breath sounds to make video editing faster and easier. - Video & Photo Enhance. Improve the quality of your photos and videos for sharper, clearer results. - AI Effects. Experience the magic of AI with instant presets that elevate your images and videos in just one tap. - AI Portrait. Enhance portraits with AI Retouch, AI Face Edit, and AI Light. Fine-tune facial features and add flash, backlight, or hair light effects. - Auto Background Removal. Remove backgrounds from photos and videos with one tap. - Voice Enhance. Enhance voice clarity and reduce background noise. - Auto Adjust. Instantly enhance your images and videos with one-tap. [Video Editing] - Trim & Merge. Trim, split, and merge video clips with ease. - Reverse. Reverse videos and create unique playback effects. - Speed Control. Speed up or slow down videos from 0.1x to 100x, with speed curves and speed ramping. - Text & Stickers. Add text, emoji, and InShot-exclusive stickers with a wide range of fonts, styles, and text templates. Import your own fonts locally. - Music & Voice. Add music, sound effects, voice-overs, and voice effects in various styles. - Keyframe Animation. Add custom keyframe animations to clips and adjust settings over time. - Slow Motion. Create smooth slow-motion videos with speed curves. - Chroma Key. Remove specific colors from videos and create green screen effects. - Picture-in-Picture. Layer multiple videos to create multi-layered videos. - Stabilizer. Stabilize shaky footage for smoother, steadier videos. - Smart tracking. Make stickers/text move seamlessly in sync with your tracking object motion, adding dynamic flair to your videos. [AI Photo Editor] - Blur the background easily. - 1000+ stickers, stylish text, and creative doodles. - AI Enhance. Turn blurry photos into HD with AI Photo Enhancer. - AI Cutout. Remove BG with pixel-level precision. - AI Remove. Instantly erase unwanted objects or passersby for a clean, perfect shot. [Collage Maker] - Easy-to-use photo grid collage maker. Up to 20 photos and 500+ customizable layouts. - Freestyle Collage. Create scrapbooks with one-tap AI Cutout, outlines, and beautiful backgrounds. - Create seamless collages with AI Blend. - AI subtitle detection in Captions stitch mode. - High-quality pic stitch in horizontal/vertical way. [Filters, Effects & Transitions] - Cinematic Filters. Add a cinematic look with a wide range of filters. - Visual Effects. Add creative effects like Glitch, Clone, Fade, Noise, Beats, and more. - Transitions. Combine clips with smooth and seamless transitions. [Share] - High video output resolution. Now InShot support save in 4K, 60fps. - Share to social apps, like YouTube, Twitter, Instagram, WhatsApp, etc. [Terms of Use] https://inshot.cc/terms/terms.html [Privacy Policy] https://inshot.cc/terms/privacy_policy.html Feel free to contact us: inshot.ios@inshot.com, your feedback and suggestions are important to us! For more InShot news and tutorials, follow us on YouTube @InShot Video Editor. [Disclaimer]: InShot is not affiliated, associated, sponsored, endorsed by, or in any way officially connected with YouTube, Instagram, TikTok, Facebook, Twitter.

Screenshots

Instagram4 screens
InShot4 screens

Verdict

The call

The clearest difference is ratings volume: Instagram at 30M against InShot's 2.5M. Instagram also leads on chart position (#2 vs #22). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and InShot sells 11 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

InShot holds the better App Store score, 4.8 against 4.7. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 2.5M, so its average is the more settled of the two.

UpkeepUpdate frequency

Instagram ships an update weekly, InShot every 2 weeks. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.

Scorecard2 real differences · 9 level
Instagram versus InShot: the parameters behind the verdict, then further details
ParameterInstagramInShot
PriceFreeFree
Rating4.7 (30M ratings)4.8 (2.5M ratings) — better
Positive reviews—86.0% of reviews
Number of ratings30M — better2.5M
Update frequencyWeekly — betterEvery 2 weeks
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#2 — better#22
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.315.0 — better
Further details — not scored
Size630 MB252 MB
Age rating12+4+
DeveloperInstagram, Inc.SHANTANU PTE. LTD.

Customer experience

Instagram

All ratings29,612,994 ratings
Positive92.5%
Neutral2.4%
Negative5.1%

InShot

All ratings2,501,146 ratings
Positive96.8%
Neutral1.9%
Negative1.2%
Written reviews7,499 reviews
Positive86.0%
Neutral4.7%
Negative9.3%

User reviews

Instagram

From 30M App Store ratings

What we love

  • 💕 Excellent way to connect with friends and family
  • 🌍 Ability to discover new content and accounts
  • 🎨 Great platform for artists and creators to showcase their work
  • 🤝 Helps small businesses promote their products

Room to improve

  • 🐛 Frequent bugs and glitches
  • 🤖 Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒 Poor customer support and lack of transparency around account issues
  • 📊 Declining organic reach and push towards paid advertising
  • 🔀 Confusing layout changes that make the app less user-friendly

InShot

From 2.5M App Store ratings

What we love

  • 💎 Excellent editing features
  • 👍 User-friendly interface
  • 🚀 Fast and efficient
  • 💎 Comprehensive video editing capabilities
  • 🤩 Impressive effects and transitions

Room to improve

  • 🐛 Saving and conversion issues
  • 🐛 Glitchy performance and crashes
  • 🔒 Limited cloud/cross-device sync
  • 🔒 Restricted access to local media files
  • 🔒 Aggressive monetization tactics

Bugs and requests

Instagram

Reported bugs

4 issues
  • Unable to post or view videos due to app crashing
  • Saved posts and drafts randomly disappearing
  • Notifications not working or showing outdated information
  • Inability to log in or switch between multiple accounts

Requested features

4 requests
  • Ability to edit/delete individual photos from a multi-photo post
  • Option to view posts in chronological order instead of algorithmic feed
  • Better tools for small businesses to manage and grow their presence
  • Improved accessibility features for users with disabilities

InShot

Reported bugs

4 issues
  • Saved drafts randomly disappearing
  • Video/audio desynchronization issues
  • Crashes when editing long videos
  • Difficulty accessing local media files

Requested features

5 requests
  • Green screen/chroma key support
  • More advanced text animation options
  • Improved audio editing tools
  • Ability to save multiple projects/drafts
  • Smoother integration with other apps/devices

In-app purchases

3 purchases

Instagram

Subscriptions1
  • Meta Verified Standard9 variants$14.991 Month
One-time2
  • Instagram Badge$0.99
  • Instagram Badge$4.99
11 purchases

InShot

Subscriptions3
  • InShot Pro - Monthly$4.991 Month
  • InShot Pro - Yearly3 Days trial$19.991 Year
  • InShot Pro - Yearly$19.991 Year
One-time8
  • Filter pack - CREATE$1.99
  • Filter pack - CINEMA$1.99
  • Filter pack - SKIN$1.99
Show 5 more
  • Video Effect - FORM Pack$1.99
  • Remove ads$3.99
  • Transition pack - Power$3.99
  • Transition pack - Glitch$3.99
  • InShot Pro - Lifetime$49.99

Questions

Is Instagram free?
Instagram is free to download, with in-app purchases available.
Is InShot free?
InShot is free to download, with in-app purchases available.
Which has better reviews, Instagram or InShot?
InShot is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while InShot averages 4.8 from 2.5M ratings.
Do Instagram or InShot have ads?
Both Instagram and InShot show ads.
Which is updated more often, Instagram or InShot?
Instagram ships an update weekly, and InShot every 2 weeks. Most recently, Instagram was updated on October 25, 2026 and InShot on October 24, 2026.
Which is more popular, Instagram or InShot?
Instagram currently peaks at #2 in the App Store charts, and InShot at #22. Chart position reflects recent download velocity rather than total install base.

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