Primo - Gift & Event Planner
Gift Plans That Think Ahead
About
This app helps you plan for special occasions by creating personalized action plans that count backward from each event. It offers AI-powered gift suggestions, message drafting, and budget tracking to ensure you never miss an important date or thoughtful gesture.
What's New in Primo
2.1.4
May 25, 2026
Smarter, faster, more accessible. Floating holidays (Thanksgiving, Mother's Day, Easter) compute year-specific dates. Onboarding now lets you pick your region for accurate holidays, supports an optional birthday for your first person, and groups calendar matches by confidence. Settings exposes a rich Notification Preferences screen, a Profile name editor, and a default budget editor. People list shows avatar photos or initials chips; Add and Edit forms get a chip/token interest input and a Love Language picker. Gift history adds locale-driven currency, stable sorting, and a single canonical timestamp. Timeline gains a share preview before sending, lifecycle-bound confetti, and proper accessibility values on every progress bar. Pro purchase consolidates two alerts into one so success/error states never race. Plus dozens of micro-polish fixes — every interactive button announces context, decorative emoji are hidden from VoiceOver, currency renders in your locale across every cost surface, and the paywall closes automatically once your purchase is recognized.
MoreIn-App Purchases
$4.99
Primo Pro
Unlock Primo Pro features
Developer apps
FAQ
Does Primo have ads?
No, Primo is ad-free. The app prioritizes a clean user experience without advertisements.
What is the pricing for Primo?
Primo is free to download and use. There are optional in-app purchases available for enhanced features or content.
How does Primo handle user privacy?
Primo is designed with privacy first, storing all data on your device. It does not require accounts, cloud sync, tracking, or analytics, and AI suggestions run on-device.
What devices does Primo support?
Primo is currently supported on iPhone devices.
How often is Primo updated?
The latest version of Primo is 2.1.4, and it was last updated on May 25, 2026. Updates are released to improve functionality and add new features.
Can I import events into Primo?
Yes, Primo offers smart calendar import, allowing you to bring in birthdays, anniversaries, graduations, and other events from your device calendar.
What are the different effort levels in Primo?
Primo offers four levels of effort: All Out, Thoughtful, Simple Gesture, and Acknowledge. This allows you to tailor the planning and reminders based on the importance of the relationship.
Can I share my event plans with others?
Yes, you can share your occasion plans from Primo as a text checklist or a celebration card image.