Primo: Birthday & Gift Planner
Gift ideas, reminders & plans
About
This app helps you plan for special occasions by creating personalized action plans that count backward from each event. It offers AI-powered gift suggestions, message drafting, and budget tracking to ensure you never miss an important date or thoughtful gesture.
What's New in Primo
2.2.2
October 15, 2026
Primo now gets you to a real plan in your first minute. • Add your first person's birthday during setup and Primo builds their plan right away. Get Started shows the first steps and when each one is due. • Added someone without a birthday? Home offers to add it in one tap. • Move an occasion earlier and any step that would fall in the past lands on today, with its reminder. • In dark mode, plans, people, tasks and every form sit on Primo's navy cards. • At the largest text sizes, every screen wraps cleanly, with no words broken across lines. • On iPhone SE, the price and subscribe button stay in view.
MoreSubscriptions & In-App Purchases
$4.99
Primo Pro
Unlock Primo Pro features
Developer apps
FAQ
Does Primo have ads?
No, Primo is ad-free. The app prioritizes a clean user experience without advertisements.
What is the pricing for Primo?
Primo is free to download and use. There are optional in-app purchases available for enhanced features or content.
How does Primo handle user privacy?
Primo is designed with privacy first, storing all data on your device. It does not require accounts, cloud sync, tracking, or analytics, and AI suggestions run on-device.
What devices does Primo support?
Primo is currently supported on iPhone devices.
How often is Primo updated?
The latest version of Primo is 2.1.4, and it was last updated on May 25, 2026. Updates are released to improve functionality and add new features.
Can I import events into Primo?
Yes, Primo offers smart calendar import, allowing you to bring in birthdays, anniversaries, graduations, and other events from your device calendar.
What are the different effort levels in Primo?
Primo offers four levels of effort: All Out, Thoughtful, Simple Gesture, and Acknowledge. This allows you to tailor the planning and reminders based on the importance of the relationship.
Can I share my event plans with others?
Yes, you can share your occasion plans from Primo as a text checklist or a celebration card image.
