Primo - Gift & Event Planner
Stress-free holidays & gifts
About
This app helps you plan for special occasions by creating personalized action plans that count backward from each event. It offers AI-powered gift suggestions, message drafting, and budget tracking to ensure you never miss an important date or thoughtful gesture.
What's New in Primo
2.2.1
October 7, 2026
Plans reads better at large text sizes and on iPhone Duo held upright. • At the largest text sizes, each occasion in Plans shows its type, person and countdown on a line below its name — no more words broken across lines. • On iPhone Duo held upright, tapping an occasion opens its plan full width, as on iPhone. Turn it sideways for your occasions and plan side by side — Primo keeps your place either way.
MoreSubscriptions & In-App Purchases
$4.99
Primo Pro
Unlock Primo Pro features
Developer apps
FAQ
Does Primo have ads?
No, Primo is ad-free. The app prioritizes a clean user experience without advertisements.
What is the pricing for Primo?
Primo is free to download and use. There are optional in-app purchases available for enhanced features or content.
How does Primo handle user privacy?
Primo is designed with privacy first, storing all data on your device. It does not require accounts, cloud sync, tracking, or analytics, and AI suggestions run on-device.
What devices does Primo support?
Primo is currently supported on iPhone devices.
How often is Primo updated?
The latest version of Primo is 2.1.4, and it was last updated on May 25, 2026. Updates are released to improve functionality and add new features.
Can I import events into Primo?
Yes, Primo offers smart calendar import, allowing you to bring in birthdays, anniversaries, graduations, and other events from your device calendar.
What are the different effort levels in Primo?
Primo offers four levels of effort: All Out, Thoughtful, Simple Gesture, and Acknowledge. This allows you to tailor the planning and reminders based on the importance of the relationship.
Can I share my event plans with others?
Yes, you can share your occasion plans from Primo as a text checklist or a celebration card image.
