PROOF: Trust Intelligence
Know before you buy.
About
Get an instant Trust Score for beauty products by pasting a URL from major retailers. It analyzes reviews, creator affiliations, brand transparency, and retailer trustworthiness to help you make informed purchasing decisions.
What's New in PROOF
1.0.7
April 20, 2026
Major update — proof is better than ever: - New gradient logo and refreshed design throughout - Score badges are now easier to read - Tap any score to see exactly how it's calculated - Pull to refresh on all screens - Haptic feedback throughout the app - Better product images with branded placeholders - Smarter search — find products by brand name - Creator picks now show affiliate vs independent status clearly - 938 creators tracked, 36,000+ products scored - "proof" — always free, always independent
MoreFAQ
What is the Trust Score in PROOF?
The Trust Score is a single number that indicates how much you can trust the information about a beauty product. It's calculated by analyzing reviews, creator affiliations, brand transparency, and retailer trustworthiness.
Where can I paste product URLs in PROOF?
You can paste product URLs from Sephora, Ulta, Amazon, or Target into PROOF to receive an instant Trust Score for that item.
Does PROOF show if influencers are paid?
Yes, PROOF shows which creators recommend a product and whether they are getting paid to do so. A green checkmark appears if a creator has no affiliate commission, while a warning indicates they do but did not disclose it.
Can I discover new products with PROOF?
Yes, you can explore a curated collection of top-rated beauty products with pre-calculated trust scores. You can also filter by category and compare similar items to find what's worth buying.
Is PROOF free to use?
PROOF is completely free to use. It does not have ads, sponsored results, or any hidden agendas, ensuring an unbiased user experience.
What devices does PROOF support?
PROOF is available on iPhone and iPod devices, allowing users to check product trust scores on the go.
How often is PROOF updated?
The latest version of PROOF is 1.0.7, and it was last updated on April 20, 2026. This indicates regular maintenance and potential feature additions.
What is the age rating for PROOF?
PROOF has an age rating of 4+, making it suitable for a wide range of users interested in making informed beauty purchasing decisions.
