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Protect My Choices

Protect My Choices

by Digital Advertising Alliance

92 ratings
22 reviews
🔧 Utilities
Free

Details

Released
June 30, 2025
Updated
December 2, 2025

Features

Developer

Digital Advertising Alliance
✨Promote your app ✨
Protect My Choices screenshot #1 for iPhone
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Protect My Choices screenshot #7 for iPhone
iphone
ipad
⭐22
Reviews↘︎
📝1+ tags
Tags↘︎
🔄6+ apps
Alternatives↘︎
❓5 answered
FAQ↘︎
📦w/o updates
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About

This browser extension helps maintain your opt-out preferences for interest-based advertising set through the Digital Advertising Alliance's WebChoices tool. It prevents accidental deletion of choice-storing cookies and extends support beyond cookies for greater privacy control.

✓Preserves opt-out choices
✓Prevents cookie deletion
✓Supports non-cookie-based signals
✓Works with WebChoices tool
✓Extends privacy control
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What's New in Protect My Choices

2.1.8

December 2, 2025

Bug fixes and improvements to user interface.

User reviews

Most RecentHighest RatedLowest Rated

Jacked it up!

Pitiful excuse for a day job
Oohthatface

Just What I was Looking For!

I’m hoping it works!! I just opted out of all data sellers I could on each phone number and email I have online!! I will update if it doesn’t work. If it does work, you’ll never see me again…muwahaha (Because it works…)
AAuthorTJM

Crappie

Do not works
OObione09

Doesn’t work

Opt out if everything still show ads. Useless app.
APAwsome Best Player

Does not work

Downloaded the app from the App Store, opened the app. Screen said to turn on the extension in Safari under Settings, so I did that. Absolutely NOTHING happened. Quit the app, reopened it several hours later and got the same screen telling me to turn on the extension in settings. That’s all you get with this app. Worthless. Now deleted.
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MMovieLover235
See 17 more reviews

Developer apps

AppChoices
AppChoices

by Digital Advertising Alliance

🔧 Utilities

(342)

Free
See developer apps

FAQ

What does the Protect My Choices extension do?

The Protect My Choices extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. It is designed to prevent the accidental deletion of cookies that store these choices and extends support beyond cookies for greater privacy control.

How does this extension help with online advertising?

This extension applies to the choices and preferences made through the WebChoices tool, which relate to interest-based advertising and other applicable uses of data by DAA participating companies. It ensures that your opt-out preferences are honored by these companies.

Is this extension free to use?

Yes, the Protect My Choices extension is available for free. It does not have any associated costs for installation or use.

What are the system requirements for this extension?

The extension requires your browser to support first-party cookies, which are standard for all major browsers. It is designed to work within specific browsers where it is installed, so preferences need to be set separately for other browsers and devices.

Can I use this extension to block ads?

No, the Protect My Choices extension will not block ads. Its sole purpose is to help maintain your opt-out choices for interest-based advertising from participating companies.