Tracker Protection vs Protect My Choices

Trackers follow you everywhere — in apps, browsers, and emails — building profiles that advertisers and data brokers sell, and AI-powered attackers weaponize. Tracker Protection stops them. HOW IT WORKS Tracker Protection runs at the DNS layer. Every domain your device tries to look up routes through our encrypted DNS resolver. So every time an app or website tries to connect to a known tracker, our technology blocks the connection before the tracker can do anything. No scripts run. No data leaves. No profile gets built. — Blocks thousands of tracker domains before they collect your data — Encrypts every DNS lookup so your ISP, carrier, and Wi-Fi network can't see what sites and apps you're using — Works system-wide: every app, every browser, every email client on your device FREE — Default tracker blocking, always on — Encrypted DNS for every lookup PREMIUM Everything in Free, plus: — Activity dashboard: see what was blocked, on which sites — Per-vendor controls — Facebook, Google, Amazon, TikTok, Snapchat — choose protection level for each — Block email tracking pixels — Block fingerprinting scripts — Block cryptomining WHY DISCONNECT — No logs. We don't see, store, or sell your data. Ever. — Not a VPN. No server list, no sign-in, no slowdowns. — Built by Disconnect, the industry standard for tracker protection. Our technology powers tracker blocking in Mozilla Firefox and Microsoft Edge to help protect 350M+ users worldwide. — Pages load up to 2.4× faster when trackers aren't dragging them down. — Awards: SXSW Interactive Innovation Award (Privacy & Security), Popular Science Best of What's New, The New York Times' favorite privacy app. ONCE ON, IT STAYS ON After install, Tracker Protection runs in the background. Close the app and use your device normally — protection stays active across every app, browser, and email client. ABOUT DISCONNECT We've spent 15 years building the world's most-deployed tracker classification dataset. Firefox, Edge, and consumer privacy products around the world ship with our work inside them. Now it's an app on your phone. Take back your privacy. Start free. PRIVACY POLICY https://disconnect.me/privacy TERMS OF USE https://disconnect.me/terms SUPPORT support@disconnect.me

The AdChoices Protect My Choices (PMC) extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. The WebChoices tool uses cookies to store the choices you make on some browsers, and the PMC is designed to prevent the accidental deletion of those cookies. New features in the PMC 2.0 (beta) extends your choices beyond cookies, so companies can honor your choices and preferences via a browser-based signal that does not require third-party cookies. Some Things You Should Know • The Protect My Choices extension will not block ads. • Protect My Choices applies to the choices and preferences made through the WebChoices tool, which apply to interest-based advertising and other applicable uses of data by DAA participating companies. Once you install the extension, you will still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes, consistent with DAA Principles. • As more companies join the DAA’s industry self-regulatory program, their opt-outs will be added to the Protect My Choices browser extensions. We suggest you pin the extension to your browser. Industry support for the new features will change over time as more and more companies adopt technology for responding to non-cookie-based choices and preferences. Please visit the Protect My Choices Extension periodically to review your choices or to update your choices to include new participating companies. • The DAA program requires participating companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control for interest-based ads. The DAA’s choice tools (WebChoices, Protect My Choices, YourAdChoices Token Tool, and AppChoices) serve as central elements of the program by offering consumers transparency around companies engaged in interest-based advertising and the ability to exercise choice from participating companies through a consistent, simple user experience. • These extensions and your choices and preferences apply only in the specific browser in which they were set or installed, so you should separately set your preferences for other browsers and for other devices you may use. • The DAA tools use a short-duration first-party cookie (i.e. a cookie set by the website you are visiting) to allow the PMC to read and store your requests. Thus, first-party cookies must be supported by your browser for the PMC to read any choices or preferences made using our tools. First-party cookies are standard for all major browsers, unless you have customized your settings. Please note that the first-party cookie expires within seven days, please install the PMC as soon as possible. • Installing the PMC without expressing your choices through DAA tools will not transmit or make those choices or preferences available to companies. Deleting, uninstalling or not updating the PMC may result in your requests not being readable. If you are updating from PMC 1.0 to PMC 2, prior selections will be automatically imported. • The use of these browser extensions is governed by the Terms of Use and their individual licenses.