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AppChoices

AppChoices

by Digital Advertising Alliance

337 ratings
112 reviews
📚 Education
🔧 Utilities
Free

Details

  • Released
  • Updated
  • February 25, 2015
  • February 9, 2026

Features

Developer

Digital Advertising Alliance
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AppChoices screenshot #1 for iPhone
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AppChoices screenshot #3 for iPhone
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❓5 answered
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About

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

✓Control interest-based advertising
✓Limit cross-app data collection
✓Opt out of personalized ads
✓Transparency with participating companies
✓Choose all companies with one click
✓Device ID-based choice tool
✓Token ID-based choice (beta)
Show original description

What users say

Summarized from real user reviews of AppChoices. Based on 337 reviews and a 2.4/5 average, it highlights the 3 positives and 6 negatives reviewers mention most about this Utilities app.

Positive things

  • 🚀Functional when following instructions
  • 👍Compact and easy to use
  • 🚀App works as intended, sends opt-out requests

Negative things

  • 🐛Buttons/toggles don't work as expected
  • 🐛Confusing/unclear instructions
  • 🐛App crashes when trying to complete opt-out process
  • 🐛Doesn't allow opting out of all companies
  • 🐛Opt-out requests don't seem to be honored
  • 🐛App requests permission to enable tracking
See all reviews

What's New in AppChoices

2.2.0

February 9, 2026

Streamlined opt-out process.

User reviews

Most RecentHighest RatedLowest Rated

Very good

Love it
(Kylejdion.com(Kylejdion.com

No way to opt out

Once you download the app there is no opt out option. The button it says to select is not there, I can’t opt out even though everything is already opted in. Don’t bother with this app it does no good.
Bri LSBri LS

Doesn’t work

This is ruse by the advertising industry to say they are giving the ability to opt out but the app doesn’t work and it’s designed to not work.
ScottE83ScottE83

Yup

This app is functional when you read all the text and follow the instructions on the pop ups.
ha Anzyha Anzy

Strange reviews

This app works completely as intended for me, not sure about the CCPA opt out tool because im not in California but other than that it works
Dck17-)/suckerDck17-)/sucker
See 107 more reviews

Developer apps

Protect My Choices
Protect My Choices

by Digital Advertising Alliance

🔧 Utilities

(34)

Free
See developer apps

User experience

🐞

Reported Bugs

3 issues

Buttons/toggles not functional

Bug

App crashes when trying to complete opt-out

Bug

Opt-out requests not working as expected

Bug
✨

Requested Features

3 requests

Ability to opt out of all companies with one button

Feature

Clearer instructions and more intuitive UI

Feature

Confirmation that opt-out requests were successful

Feature

FAQ

What does AppChoices do?

AppChoices provides users with transparency and control over interest-based advertising (IBA) on their mobile devices. It allows you to limit the collection of cross-app data by participating companies for the purpose of delivering personalized ads.

How do I opt out of interest-based advertising?

You can opt out of interest-based advertising from specific companies by using the Device ID-Based Choice tool within the app. Simply navigate to the tool and switch off the toggle next to a company's logo. You can also choose to opt out of all participating companies with a single click.

Is AppChoices free to use?

Yes, AppChoices is completely free to download and use. It does not have any in-app purchases or advertisements, as it is provided by the Digital Advertising Alliance to empower users with control over their ad experience.

What types of ads can I control with AppChoices?

AppChoices specifically helps you manage interest-based advertising, which are ads customized based on predictions about your interests derived from your app usage. You may still receive other types of advertising from participating companies.

Can I use AppChoices on multiple devices?

The app utilizes device ID-based choices, meaning your opt-out preferences are linked to your device's ID. For broader control, the Token ID-Based Choice tool (beta) allows you to opt out based on an email address you provide, potentially offering more comprehensive coverage across devices.