AppChoices vs Tracker Protection

Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices.  To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0

Trackers follow you everywhere — in apps, browsers, and emails — building profiles that advertisers and data brokers sell, and AI-powered attackers weaponize. Tracker Protection stops them. HOW IT WORKS Tracker Protection runs at the DNS layer. Every domain your device tries to look up routes through our encrypted DNS resolver. So every time an app or website tries to connect to a known tracker, our technology blocks the connection before the tracker can do anything. No scripts run. No data leaves. No profile gets built. — Blocks thousands of tracker domains before they collect your data — Encrypts every DNS lookup so your ISP, carrier, and Wi-Fi network can't see what sites and apps you're using — Works system-wide: every app, every browser, every email client on your device FREE — Default tracker blocking, always on — Encrypted DNS for every lookup PREMIUM Everything in Free, plus: — Activity dashboard: see what was blocked, on which sites — Per-vendor controls — Facebook, Google, Amazon, TikTok, Snapchat — choose protection level for each — Block email tracking pixels — Block fingerprinting scripts — Block cryptomining WHY DISCONNECT — No logs. We don't see, store, or sell your data. Ever. — Not a VPN. No server list, no sign-in, no slowdowns. — Built by Disconnect, the industry standard for tracker protection. Our technology powers tracker blocking in Mozilla Firefox and Microsoft Edge to help protect 350M+ users worldwide. — Pages load up to 2.4× faster when trackers aren't dragging them down. — Awards: SXSW Interactive Innovation Award (Privacy & Security), Popular Science Best of What's New, The New York Times' favorite privacy app. ONCE ON, IT STAYS ON After install, Tracker Protection runs in the background. Close the app and use your device normally — protection stays active across every app, browser, and email client. ABOUT DISCONNECT We've spent 15 years building the world's most-deployed tracker classification dataset. Firefox, Edge, and consumer privacy products around the world ship with our work inside them. Now it's an app on your phone. Take back your privacy. Start free. PRIVACY POLICY https://disconnect.me/privacy TERMS OF USE https://disconnect.me/terms SUPPORT support@disconnect.me