Tend is a quiet companion for the small things you want to keep doing.
Plant up to five habits. Each one is a plant. You tend it daily; it grows. Miss a day and your plant rests, but it never dies — there's no streak to break, no guilt to carry. Over weeks and months, your daily care becomes a small living garden. Proof that you showed up.
WHY TEND IS DIFFERENT
Most habit apps police you. They count your failures with red X's, broken streaks, and shame metrics. Tend was built from the opposite intuition: that consistency is a soft thing. Tend reflects your effort back as something beautiful, not as numbers.
WHAT'S INSIDE
• 12 hand-drawn plants — cactus, fern, sunflower, lavender, bonsai, monstera, tulip, cherry blossom, clover, wheat, rose, bamboo — each at five stages, from seedling to in bloom
• Tending is watering: a little can pours and the soil stays damp all day
• Home Screen widgets — water a plant with one tap
• A look back — your garden replayed from its first seed
• A garden that changes with the hour, with wind, butterflies by day and fireflies at night
• Light and dark mode, Dynamic Type and VoiceOver support
• Local-only — no accounts, no cloud, no tracking, no ads
THE GREENHOUSE (OPTIONAL, ONE PURCHASE)
A few extras beside the garden, bought once and yours for good. No subscription.
• Your garden on your desk in AR — it remembers where it lives
• Little prints — photos of your garden in your room, framed like an instant print
• Your look back, saved as a short video
• Pot glazes — celadon, cream, dusk, honey and speckle, one for each pot
Everything the garden needs — planting, tending, growing, widgets, the look back itself — is free and always will be.
DESIGN PHILOSOPHY
• Gentleness over guilt
• Visible cumulative effort
• Small surface, deep care (5 habits, intentional)
• Privacy by default
• No streaks. No leaderboards. No challenges. No notifications by default.
PRIVACY
Tend collects nothing. Your habits live on your device. No analytics. No accounts. No third parties. If you buy the Greenhouse, Apple handles the purchase; we never see who you are.
Made with care for people who deserve to be kinder to themselves.
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