Archived App (Last seen on 10 Apr 2026)

This is an archived listing of the app previously available on the App Store.

Although the app is no longer distributed by Apple, you can still view its description, screenshots, version history, ratings, and metadata for reference.

Details

  • Released
  • Updated
  • August 21, 2012
  • October 19, 2017

Features

TRUSTe screenshot #1 for iPhone
TRUSTe screenshot #2 for iPhone
TRUSTe screenshot #3 for iPhone
TRUSTe screenshot #4 for iPhone
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About

Manage your online advertising experience by opting out of targeted ads on your mobile device. You can also share your preferences directly with advertisers about the types of ads you wish to see.

Opt-out of behavioral targeted ads
Control ad targeting on apps and browser
Share ad preferences with advertisers
Manage online advertising experience
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What's New in TRUSTe

2.4.2

October 19, 2017

This app has been updated by Apple to display the Apple Watch app icon. Updated privacy policy Updated terms of use

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User reviews

Two years since update. Only covers 20 companies

This is a pathetic excuse for an opt out app. I tried it because the website was horrible. Most of the sites require that you visit them personally, individually one by one, and read through a complicated opt-out process that often doesn’t work and usually you can’t even find the instructions. This app does not make that any easier. It is clear that there is no oversight being offered to ad companies to force them to be compliant with consumer privacy regulations.
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testing testing does this work?????

just downloaded does nothing, tap on the app goes to Truste screen then it closes.

Easy set up

Super easy to set opt-outs and select or not select interests. Have not had long enough to see if it influences ads targeted to me.

Doesn't work

I just downloaded the TRUSTe app on my iPad mini and the IOS is current. When I clicked on the Icon, the TRUSTe app screen displayed and that was all. I tried touching the screen in several places and eventually the TRUSTE screen just disappeared. I sure am glad to did not pay for this. Another strange thing. When I clicked on support is seems that TRUSTe is now TrustArc. I'm disappointed this app doesn't work because it has some features I've been looking for.
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Happy Consumer

FANTASTIC app. that finally puts ad preference control in the user's hands.

FAQ

What is TRUSTe?

TRUSTe is a utility app that allows users to opt out of behaviorally targeted ads on their mobile devices and share their ad preferences with advertisers.

Does TRUSTe have ads?

No, TRUSTe does not contain advertisements. The app is free to download and use without any ad interruptions.

What devices does TRUSTe support?

TRUSTe is available for iPhone, iPad, and iPod devices.

What is the age rating for TRUSTe?

TRUSTe has an age rating of 4+, making it suitable for a wide range of users.

How often is TRUSTe updated?

The latest version of TRUSTe is 2.4.2, which was last updated on October 19, 2017. The app was initially released on August 21, 2012.

What is the user rating for TRUSTe?

TRUSTe has an average rating of 3.5 stars based on 14 ratings.

Can I still see ads if I opt out with TRUSTe?

Yes, if you opt out of targeted ads, you will continue to see ads. However, advertisers will no longer target you based on your mobile web and app usage.

How can I share my ad preferences with advertisers using TRUSTe?

The TRUSTe app allows you to share data directly with advertisers about the types of ads you want to see, giving you more control over your advertising experience.