It's true. Ulta Beauty is hitting the newest low right now in 2026
I joined Ulta in 2016. This July was my birthday and marked 10 years with them.
My order arrived damaged. Birthday gift missing. One item refunded after multiple photos and multiple representatives. Another item from the same damaged order remained charged.
The weirdest part was how little any of it seemed to matter.
Ten years of loyalty and somehow the most memorable part was realizing Ulta just doesn’t feel special anymore.
That’s unfortunate for a beauty company.
Crediblity was only at Ulta for such limited time. i miss it. but even then, not really.
My order arrived damaged. Birthday gift missing. One item refunded after multiple photos and multiple representatives. Another item from the same damaged order remained charged.
The weirdest part was how little any of it seemed to matter.
Ten years of loyalty and somehow the most memorable part was realizing Ulta just doesn’t feel special anymore.
That’s unfortunate for a beauty company.
Crediblity was only at Ulta for such limited time. i miss it. but even then, not really.
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App not loading
I’m literally been trying to get on the Ulta app and it won’t even load. I deleted the app downloaded again and still won’t load anything.
Changed my email & phone #
I can’t access my credit card after changing my email & phone #. It won’t allow me to sign in and is requiring me to to request help. The process has already taken me over an hour and doesn’t completely update.
Best app ever
I love showing guests how to maximize their savings.
i’m an employee
so i’m obviously biased but BEST APP EVER YAY
Bad customer service
Ordered a cologne for my son for his 17th birthday and when I opened the box I saw that it was a refill not the actual cologne bottle so I called them and they began to send me a replacement but this time the correct one and again they sent me the refill and I called them again for the third time I asked to talk to the supervisor only for them to issue me a refund when I did not want a refund I wanted the cologne at the price I had paid for it and they didn’t care to help me at all. Very disappointed and sad.
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Ms. Presley
Excellent service
Nelly
I love Ulta Beauty, and it is a store where you will find everything, I highly recommend it
Didn’t get the make up bag
I spent over $150 and wasn’t given the make up bag! Customer care sucks!!!!
Horrifying review
Everyone at Ulta was very nice and provided good customer service, so I want to acknowledge that. However, I was extremely disappointed by how the situation was handled today. And I did purchase something..
There was a tornado warning and severe weather outside, and we were simply trying to find a safe place to wait until the weather passed. I was shocked that Ulta did not allow us to remain inside the store for safety reasons. I completely understand that there are store policies and procedures, but in a situation involving potentially dangerous weather, I would have expected a little more compassion and concern for customers’ safety.
The employees were kind, but the decision not to allow us to wait inside during a tornado warning left a very bad impression on me. Customer service is more than being friendly—it’s also about how you treat people when they are in a vulnerable or unexpected situation.
I hope management will reconsider how situations like this are handled in the future. No customer should feel like they have nowhere safe to go during a severe weather emergency.
There was a tornado warning and severe weather outside, and we were simply trying to find a safe place to wait until the weather passed. I was shocked that Ulta did not allow us to remain inside the store for safety reasons. I completely understand that there are store policies and procedures, but in a situation involving potentially dangerous weather, I would have expected a little more compassion and concern for customers’ safety.
The employees were kind, but the decision not to allow us to wait inside during a tornado warning left a very bad impression on me. Customer service is more than being friendly—it’s also about how you treat people when they are in a vulnerable or unexpected situation.
I hope management will reconsider how situations like this are handled in the future. No customer should feel like they have nowhere safe to go during a severe weather emergency.
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Wow
The best app ever wow so amazing I am mentally and physically ready to challenge my self to this experience of spending my man’s money !!!😜😜😜😜😜😜😜😜
Remove the sold out items.
Nothing worse than having to keep clicking on items to find out they are sold out. I clicked on 8 different things that were sold out and gave up shopping on Ultas app.
I love Ulta
I love Ulta and there products are great they have excellent service every one that help me are very nice people
dumb
won’t let me get in to pay my credit card. annoying.
Very user friendly
I love using the Ulta app. It is extremely user-friendly and it just makes the shopping experience that much better!
disappointing with the service
i’m dissatisfied with customer service in the store and on online. I’ve been in there trying to update my email twice twice on the phone. The story keeps getting it wrong. I called customer service. They won’t send me a link to redo my email so I can get online.. I love the products but I’m not sure if it’s worth the headaches. I’ve been with ultra for many years, but I am so disappointed this time
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Beauty surfaces
The app is always incorrect with timing never shows exact timing sometimes shows no availability for every single stylist
Ulta App
The App is so easy to navigate!
Favorite shop
I love shopping at Ulta. I’ve always found everything I’m looking for plus a whole lot more than I was looking for. This shop has everything anyone could ever want or need. I always tell anyone who asks what they can get me to get me Ulta gift cards!!
Absolutely Love
I make most of my purchases on this app and have had no problems. I always buy online pickup in store to avoid the lines at my Ulta. Love this app.
