Comparison

Universal Assistance vs EA BagTrack

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Universal Assistance

This app provides comprehensive travel assistance services globally, available 24/7. It helps travelers with health issues, legal problems, and lost items like luggage or documents through a dedicated call center system.

Highlights
  • 24/7 multilingual call centers
  • Global operations across five continents
  • Assistance for health mishaps
  • Support for legal problems
  • Help with lost luggage and documents
  • State-of-the-art assistance system
Features
Read full description

About us Born 40 years ago, our company has been providing comprehensive assistance services to travelers ever since. Our global operations serve customers across five continents through our 24/365 multilingual call centers located across the world. Starting March 2018, Universal Assistance is part of Cover-More Group, the travel assistance and travel insurance division of Zurich Insurance Group. In the event of a health mishap, legal problem, loss of luggage, passport or documents, a simple phone call sets into motion the most state-of-the-art assistance system.

About

EA BagTrack

This app helps you track your luggage globally when used with a compatible tracking device. It provides peace of mind for travelers by showing your bag's location and offers compensation for delays, non-delivery, or theft when combined with an insurance policy.

Highlights
  • Global baggage location tracking
  • Compensation for delays, theft, and non-delivery
  • Works with compatible tracking devices
  • Travel insurance integration
  • Real-time location updates
Read full description

BagTrack is the new app of Europ Assistance which allows you to locate your baggage across the world. This app works in combination with the annual baggage policy BagTrack that you can buy on https://www.europassistance.it. After the purchase of the policy, you will receive directly at home the device for tracking your bag. To travel without worries, with this new app sponsored by LugLoc, I'll never lose sight. In addition, thanks to the combined insurance policy, in case of delay or non-delivery of the baggage by the airline company or in case of theft during the journey, you will get a clear and defined compensation. Europ Assistance, in partnership with LugLoc, the maker of the first baggage locator in the world, offers this innovative service to all travelers who want to always know the location of their baggage and personal belongings.

Screenshots

Universal Assistance4 screens
EA BagTrack4 screens

Verdict

The call

The clearest difference is in-app purchases: Universal Assistance at none against EA BagTrack's 3. Universal Assistance also leads on review sentiment (25% vs 0%). EA BagTrack's advantage is update cadence (fortnightly vs monthly) and device support (3 vs 1). On price and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. EA BagTrack sells 3 one-off in-app purchases. Universal Assistance asks for nothing beyond the download.

UpkeepUpdate frequency

Universal Assistance ships an update monthly, EA BagTrack fortnightly. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.

Scorecard6 real differences · 4 level
Universal Assistance versus EA BagTrack: the parameters behind the verdict, then further details
ParameterUniversal AssistanceEA BagTrack
PriceFreeFree
Rating4.5 (418 ratings) — better—
Positive reviews24.9% of reviews — better0.0% of reviews
Number of ratings418 — better—
Update frequencyMonthlyFortnightly — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS16.09.1 — better
Further details — not scored
Size195 MB79 MB
Age rating+124+
DeveloperUniversal Assistance S.A.LUGLOC INC

Customer experience

Universal Assistance

All ratings403 ratings
Positive86.8%
Neutral1.5%
Negative11.7%
Written reviews169 reviews
Positive24.9%
Neutral5.3%
Negative69.8%

EA BagTrack

Written reviews2 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

Universal Assistance

No in-app purchases

3 purchases

EA BagTrack

One-time3
  • 30 days Service Plan$4.99
  • 6 month Service Plan$19.99
  • 1 year Service Plan$29.99

Questions

Is Universal Assistance free?
Universal Assistance is free to download, with no in-app purchases.
Is EA BagTrack free?
EA BagTrack is free to download, with in-app purchases available.
Do Universal Assistance or EA BagTrack have ads?
Neither Universal Assistance nor EA BagTrack shows ads.
Which is updated more often, Universal Assistance or EA BagTrack?
Universal Assistance ships an update monthly, and EA BagTrack fortnightly. Most recently, Universal Assistance was updated on November 6, 2026 and EA BagTrack on November 2, 2026.

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