YNAB vs ImpulseLog
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
YNAB
This app helps users gain control of their finances by creating flexible spending plans, tracking expenses, and managing debt. It aims to reduce financial stress and empower users to reach their goals. Features include account linking, manual transaction entry, and collaborative planning for multiple users.
- Create and share unlimited spending plans
- Automatically import transactions
- Manually add transactions
- Loan Planner for debt paydown
- Visualize progress towards goals
- Real-time updates for shared plans
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Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should. Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year. “A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016 Benefits and Features STOP ARGUING ABOUT MONEY …and start planning your life, together -Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling STOP DROWNING IN DEBT …and start seeing progress with your paydown -Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature -Enjoy the benefits of a debt-paying community and resources STOP FEELING DISORGANIZED …and start feeling totally in control -Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer -Ask Siri to update your plan or provide expense category balances on the go START REACHING MORE GOALS …and stop thinking your future is limited -Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret -Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend START FEELING SUPPORTED …and stop feeling like you’re alone in this -Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.) The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money? (You seem ready! And we already really like you, so please join us.) Free for 30 Days, then Monthly/Annual Subscriptions Available Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to iTunes Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096) Terms of Use: https://www.ynab.com/terms/?isolated Privacy Policy: https://www.ynab.com/privacy-policy/?isolated California Privacy Policy: https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated
ImpulseLog
This app helps you curb impulse spending by logging potential purchases before they happen. Understand your spending triggers, build self-control with gamified features, and save money without shame or guilt.
- Log resisted impulse purchases
- Connect urges to mood and context
- Use wait timers for purchases
- Gamified saving with streaks and achievements
- Daily check-in ritual
- Offline functionality
- Data export
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ImpulseLog helps you put a pause between an impulse and checkout, and turns the decisions you record into visible progress. Most budgeting apps explain where money went after it is gone. ImpulseLog helps earlier: when you want something and need a simple next step. Log an almost-buy, use a wait timer, plan a shopping trip, record an intentional purchase, and review the patterns you choose to track. Built for ADHD and neurodivergent minds, and useful for anyone who wants a calmer relationship with impulse spending. PAUSE BEFORE CHECKOUT When the urge feels urgent, use Impulse Rescue or a wait timer to create space before deciding. No shame and no demand for a perfect answer. TRACK THE DECISION Record saved, bought, or pending choices in seconds. Add optional notes, mood, place, category, or whether the purchase felt needed, uncertain, or skippable. MAKE PROGRESS VISIBLE Review recorded avoided spending, streaks, XP, achievements, milestones, and daily challenges. These are records you create; ImpulseLog does not move money or guarantee savings. SHOP WITH A PLAN Use reusable shopping lists and shopping sessions to decide what you are there for before entering a store or opening a shopping app. POINT WINS TOWARD GOALS Assign recorded avoided spending to a goal only when you choose. “Allocated” means assigned in ImpulseLog. “Secured” means you confirmed the money was moved or protected. FREE FEATURES • Decision logging for saved, bought, and pending choices • Impulse Rescue and wait timers • Reusable shopping lists and shopping sessions • Optional mood, place, notes, and categories • Goals, milestones, streaks, XP, and daily challenges • Short-term analytics • Offline-friendly logging • CSV and JSON data export PREMIUM Upgrade for: • Deeper Coach pattern reviews • 6-month and all-time comparisons • Mood, place, category, and impulse associations • Advanced decision filters Premium Coach reflections may use an AI provider to phrase guidance from the data you logged. They do not calculate your totals or make financial decisions for you. Premium is available as an auto-renewing monthly or annual subscription. Local pricing is shown before purchase in Apple’s purchase sheet. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel your subscription in your App Store account settings. PRIVACY-FIRST BY DESIGN • No advertising inside the app • We do not sell personal information • Export your data at any time • Optional Nearby features do not use background location tracking ImpulseLog is not medical, mental health, or financial advice. Terms of Use (Apple Standard EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.impulselog.com/privacy
Screenshots
Verdict
The clearest difference is rating: YNAB at 4.8 against ImpulseLog's 4.0. YNAB also leads on ratings volume (62K vs 4) and chart position (#4 vs unranked). ImpulseLog's advantage is monetization model (freemium vs subscription) and review sentiment (75% vs 51%). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. YNAB sells 4 in-app purchases, starting at $14.99 per month and ImpulseLog sells 2 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.
YNAB holds the better App Store score, 4.8 against 4.0. That said, the two scores are not equally well evidenced: YNAB has 62K ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 51% of YNAB's written reviews are positive against 75% of ImpulseLog's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly weekly. The most recent releases landed on September 27, 2026 and September 18, 2026 respectively.
| Parameter | YNAB | ImpulseLog |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (62K ratings) — better | 4.0 (4 ratings) |
| Positive reviews | 51.0% of reviews | 75.0% of reviews — better |
| Number of ratings | 62K — better | 4 |
| Update frequency | Weekly | Weekly |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Freemium — better |
| Best chart rank | #4 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 155 MB | 24 MB |
| Age rating | 4+ | 12+ |
| Developer | You Need A Budget LLC | Bradley Scott, Munn |
Customer experience
YNAB
ImpulseLog
Bugs and requests
YNAB
Reported bugs
2 issues- Frequent disconnections from bank accounts
- Syncing issues between mobile and web versions
Requested features
5 requests- Fortnightly budgeting options
- Improved reporting and analytics
- Ability to upload files/documents
- Undo/redo functionality
- Biometric login for mobile app
ImpulseLog
Not enough reviews yet to summarise bugs or requests.
In-app purchases
YNAB
- YNAB Subscription1 Month trial$14.991 Month
- YNAB Subscription$14.991 Month
- YNAB Subscription1 Month trial$109.001 Year
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- YNAB Subscription$109.001 Year
ImpulseLog
- ImpulseLog Premium$4.991 Month
- Premium Insights Annual$29.991 Year









