YNAB vs OptimalFinancial

Have you ever worried about money? You are not alone. Download YNAB, get good at money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free 30-day trial and stop feeling like you’re bad at money. “YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should. Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year. “A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016 Benefits and Features STOP ARGUING ABOUT MONEY …and start planning your life, together -Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling STOP DROWNING IN DEBT …and start seeing progress with your paydown -Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature STOP FEELING DISORGANIZED …and start feeling totally in control -Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer -Ask Siri to update your plan or provide expense category balances on the go START REACHING MORE GOALS …and stop thinking your future is limited -Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret -Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend START FEELING SUPPORTED …and stop feeling like you’re alone in this -Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money? (You seem ready! And we already really like you, so please join us.) Free for 30 Days, then Monthly/Annual Subscriptions Available Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to your Apple Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. YNAB is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through YNAB as its agent. Terms of Use: https://www.ynab.com/terms/?isolated Privacy Policy: https://www.ynab.com/privacy-policy/?isolated U.S. State Privacy Notice: https://www.ynab.com/privacy-policy/state-privacy-notice?isolated

Institutional wealth governance. Without the institution. Optimal Financial brings family-office-grade oversight to anyone serious about their wealth, whether you're managing $50K or $50M. See every account, holding, and entity in one governed view, and understand not just what you own, but how well it's structured. ONE VIEW OF EVERYTHING Bring 4,000+ banks and brokerages into a single dashboard: equities, cash, fixed income, alternatives, and digital assets, in any currency. No more spreadsheets, no more logging into ten portals. A GOVERNANCE SCORE, NOT JUST A BALANCE Most apps show you a number. Optimal Financial shows you a verdict. Your Governance Score rates your wealth across the dimensions that actually matter (concentration risk, investment policy, structure, and more) so you can see where you're exposed and what to fix. It's the discipline an institution applies to its capital, applied to yours. BUILT-IN COMPLIANCE OVERSIGHT Track FATCA and CRS exposure, beneficiary structures, and trust arrangements in the same place you track your portfolio. For families and advisors carrying cross-border reporting obligations, the governance and the compliance picture finally live together. AI-POWERED INSIGHTS Ask plain-language questions about your portfolio and get answers grounded in your own data: your concentration, your gaps, your structure. Insight, not generic tips. BUILT FOR THOSE WHO TAKE STEWARDSHIP SERIOUSLY - Serious individual investors who want institutional rigour - Family offices managing multiple households - Trust companies, IFAs, and advisors who need oversight, not just aggregation PRIVATE BY DESIGN Your data is hosted in a non-US jurisdiction on Canada-based infrastructure, with bank-level encryption. Governance shouldn't cost you your privacy. Your wealth. One view. Fully governed. SUBSCRIPTION TERMS Professional is offered as an auto-renewing monthly or annual subscription. Payment is charged to your Apple Account at confirmation of purchase. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Manage or cancel in your Apple Account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://optimalfinancial.ai/privacy.html