IPSY vs DIME®
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
IPSY
Discover and express your unique beauty with a personalized membership. Take a quiz to receive curated makeup, skincare, and beauty products tailored to your preferences. Explore tutorials, exclusive deals, and a community that encourages self-expression.
- Personalized product curation
- Monthly beauty box subscription
- Makeup and skincare discovery
- Exclusive member sales
- Beauty tutorials and guides
- Product customization quiz
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Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
DIME®
Shop clean, effective, and affordable skincare and beauty products. Track orders, manage subscriptions, earn rewards, and access exclusive sales and product releases. Get personalized recommendations and chat with experts.
- Shop skincare and beauty collections
- Track orders and manage subscriptions
- Earn and spend rewards points
- Access app-exclusive sales and releases
- Build custom skincare bundles
- Chat with skincare experts
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DIME®’s mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. With our new app, customers will experience a seamless end-to-end experience for all things DIME®! Place and track orders, earn and spend rewards points, manage subscriptions, get access to app-only sales and product releases, and stay educated and up to date on all DIME® products and news. Shop Browse DIME’s collections of skincare and beauty products. Learn about each product by viewing in-depth educational video content, information about ingredient lists and EWG hazard ratings, and step-by-step guides for individual product uses and multi-step routines. Exclusive Events & Sales Our app will feature exclusive sales for app purchases only. The app will host all product limited releases for a chance at early access to test our newest formulas before their official launch! You can also watch out for new products available to app users only. No matter the product or event, the app will always have it first! Build Custom Bundles and Save Our app allows you to create any custom bundle to perfectly fit your skin’s unique needs. Love an existing bundle but want a different moisturizer? Just view any bundle and tap “customize” to make it your own. Already know your skincare routine and want to build it from scratch? Use our bundle builder to create your own skincare routine. Manage Your Subscriptions Conveniently view all your subscriptions to change your next delivery date, increase or decrease shipment intervals, or skip a delivery. It’s all available in your personal profile, and as always, you can cancel at any time. Manage Your Orders Can’t wait to get your order? Track current order status within your profile to know exactly when to expect your product to arrive. Can’t remember which product you ordered last time? Reference your order history to reorder favorites and see which subscription frequency might make sense for your usage habits to score additional savings. Earn Rewards Earn rewards points just for downloading the app! Then, with every purchase made, rewards points are automatically added to your account. Keep track of your DIME rewards points on your personal profile, and use them to redeem discounts on purchases. Chat With Us Questions about your orders? Curious about what the best product for your skin may be? Reach out to us via live chat directly in the app and talk to one of our skincare experts for guidance and recommendations. More About DIME® The DIME Clean™ Promise means that DIME® is committed to providing clean and safe alternatives for traditional skincare and beauty products without sacrificing performance. We protect the integrity of our mission by aiming to use ingredients with low EWG hazard ratings across all products. We are 100% transparent about every ingredient included in each of our formulas. Our products never contain parabens, sulfates, phthalates, or BPA/BPS. To ensure every single ingredient in our products is healthy and non-toxic, we utilize an in-depth database from a third-party research group called EWG Skin Deep. The EWG or Environmental Working Group is an activist group specializing in agricultural subsidies and toxic chemicals research. The group advocates for safer consumer products and transparency. Products and ingredients are rated on a hazard scale from 1-10, one being the safest and ten being the most toxic. We only use the highest quality ingredients in DIME® products with low hazard ratings from the EWG. With over 1 Million customers, we’re excited to watch the DIME family continue to grow with us and on our new DIME® Beauty App.
Screenshots
Verdict
IPSY and DIME® both sit at 4.8 stars, but that hides the real split: 87% of DIME®'s written reviews are positive against 31% of IPSY's. DIME® also leads on ads (none vs shown). IPSY's advantage is ratings volume (225K vs 15K) and device support (3 vs 1). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for IPSY against 4.9 for DIME®. That said, the two scores are not equally well evidenced: IPSY has 225K ratings behind it against 15K, so its average is the more settled of the two. Written reviews are what separate them: 31% of IPSY's written reviews are positive against 87% of DIME®'s.
IPSY ships an update every 5 weeks, DIME® every 4 weeks. Both last shipped on September 24, 2026.
| Parameter | IPSY | DIME® |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (225K ratings) | 4.9 (15K ratings) — better |
| Positive reviews | 31.1% of reviews | 87.4% of reviews — better |
| Number of ratings | 225K — better | 15K |
| Update frequency | Every 5 weeks | Every 4 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 18.0 |
| Further details — not scored | ||
| Size | 39 MB | 61 MB |
| Age rating | 4+ | 4+ |
| Developer | Personalized Beauty Discovery, Inc. | DIME Beauty Co. LLC |
Customer experience
IPSY
DIME®
User reviews
IPSY
From 225K App Store ratingsWhat we love
- 💎 High-quality products
- 🎁 Fun monthly surprises
- 🛒 Affordable prices
- 🔍 Personalized product selection
- 🛍️ Convenient shopping experience
Room to improve
- 🐢 Slow shipping and delivery times
- 🤯 Confusing app navigation
- 💳 Unexpected charges and billing issues
- 📦 Missing or damaged items
- 🚫 Limited international shipping options
DIME®
From 15K App Store ratingsWhat we love
- 💎 Amazing products
- 👍 Effective for skin issues
- 🌟 Excellent customer service
- 🌟 Clean and high-quality ingredients
- 🌟 Affordable pricing
Room to improve
- 🐛 Glitchy website and app
- 🔍 Difficult to navigate and use
- 🔍 Issues with applying rewards/discounts
- 🔍 Inconsistent checkout process
Bugs and requests
IPSY
Reported bugs
3 issues- App crashes and freezes
- Inaccurate product descriptions
- Inconsistent order tracking
Requested features
4 requests- Back button in the app
- Improved search and filtering options
- More transparency around subscription changes
- Easier cancellation and refund process
DIME®
Reported bugs
4 issues- App crashes and freezes
- Inability to scroll through product categories
- Disappearing cart contents
- Incorrect pricing and free gift display
Requested features
4 requests- Improved app functionality and stability
- Easier way to view and apply rewards
- More flexible bundle/product customization options
- Better communication on product availability
In-app purchases
IPSY
No in-app purchases
DIME®
No in-app purchases









