IPSY vs BBLY
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
IPSY
Discover and express your unique beauty with a personalized membership. Take a quiz to receive curated makeup, skincare, and beauty products tailored to your preferences. Explore tutorials, exclusive deals, and a community that encourages self-expression.
- Personalized product curation
- Monthly beauty box subscription
- Makeup and skincare discovery
- Exclusive member sales
- Beauty tutorials and guides
- Product customization quiz
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Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
BBLY
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Shop boba supplies with BBLY, operated by Boba Supply Corporation. Browse teas, powders, syrups, toppings, drinkware, uniforms and equipment. View product details, choose quantities and check out securely in the app. Sign in or create a BBLY customer account to view recent orders and browse your order history. Open an order to see purchased items, quantities and totals. Shipping and eligible pickup or local delivery options are shown at checkout. Shipping is available to eligible contiguous U.S. destinations; we do not ship to Alaska, Hawaii or internationally. Need help? Contact support@thebbly.com or visit thebbly.com.
Screenshots
Verdict
The clearest difference is device support: IPSY at 3 against BBLY's 1. On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
| Parameter | IPSY | BBLY |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (224K ratings) — better | — |
| Positive reviews | 31.0% of reviews | — |
| Number of ratings | 224K — better | — |
| Update frequency | Every 6 weeks | — |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 40 MB | 37 MB |
| Age rating | 4+ | 17+ |
| Developer | Ipsy | Boba nation |
Bugs and requests
IPSY
Reported bugs
3 issues- App crashes and freezes
- Inaccurate product descriptions
- Inconsistent order tracking
Requested features
4 requests- Back button in the app
- Improved search and filtering options
- More transparency around subscription changes
- Easier cancellation and refund process
BBLY
Not enough reviews yet to summarise bugs or requests.
In-app purchases
IPSY
No in-app purchases
BBLY
No in-app purchases









