Cvent LeadCapture vs The NORM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Cvent LeadCapture
Capture attendee leads at events using your device. Scan badges, manually enter information, rate leads, and send documents or weblinks directly. Take notes to manage your contacts effectively.
- Scan attendee badges
- Manual lead entry
- Lead rating (1-5)
- Send documents/weblinks
- Take lead notes
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Cvent LeadCapture works with Cvent’s OnSite Solutions platform to scan attendee leads onsite using your own device. To get started, download Cvent LeadCapture on your lead-scanning device. Enter the access code you received earlier, and that's it! You're ready to scan. With Cvent LeadCapture, you can: - Scan attendee leads onsite - Enter leads in manually if they don’t have a badge - Rate leads on a scale of 1 to 5 - Send documents and weblinks directly to your leads - Take notes on your leads
The NORM
This app facilitates engagement for events and memberships, offering features like direct messaging, digital business cards, and event registration. It helps users network, stay informed about announcements, and manage their membership benefits.
- Direct messaging
- Digital business cards
- Personal CRM
- Event registration & check-in
- Membership directories
- Virtual membership cards
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NORM app gives you a new way to engage, network and receive important information about your events, memberships and more even when meeting in person is not possible. Get the most out of your events and maximize your membership benefits with an all-in-one engagement app. Key Community Enagement Features: - Direct messaging - Group chats & event rooms - Digital busineess cards - Personal CRM for all connections you make - Contact profile Key Event Features: - Fast event registration and payment processing - Easy check-in with QR codes - Quick access to all event information including agendas, venues, speaker bios, session presentations, and ticketing - Preview and register for upcoming events that match your interests - Social media integration for easy sharing Key Membership Features: - Direct access to organization newsletters, announcements, and upcoming events - Mobile membership directories so you can expand your network - Member profile and membership renewal management - Virtual membership cards to leverage all your membership benefits
Screenshots
Verdict
The clearest difference is rating: The NORM at 5.0 against Cvent LeadCapture's 4.5. The NORM also leads on update cadence (every 3 weeks vs every 3 months) and iOS requirement (16.0 vs 18.0). Cvent LeadCapture's advantage is ratings volume (399 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
The NORM holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Cvent LeadCapture has 399 ratings behind it against 1, so its average is the more settled of the two.
Cvent LeadCapture ships an update every 3 months, The NORM every 3 weeks. The most recent releases landed on October 26, 2026 and October 24, 2026 respectively.
| Parameter | Cvent LeadCapture | The NORM |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (399 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 63.3% of reviews | — |
| Number of ratings | 399 — better | 1 |
| Update frequency | Every 3 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 44 MB | 155 MB |
| Age rating | 4+ | 17+ |
| Developer | Cvent | EventBank |
Customer experience
Cvent LeadCapture
The NORM
Bugs and requests
Cvent LeadCapture
Reported bugs
19 issues- Does not allow for manual entry
- Requires manual clicks after scanning
- Clunky user experience with 'DONE' button
- Slow to open and sluggish performance
- Codes scan sometimes and not others
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- Cannot add a lead without the barcode scanner
- Scans do not come up with all information
- Only half the leads scan
- Not giving email information
- Cumbersome to grab more than one lead at a time
- App did not work during trade show, scanned zero attendees
- Contact information was not captured for leads
- No way to export leads to excel
- Not saving email addresses when scanning codes
- Will not send access code
- Customer service doesn't respond or help
- Fails to capture QR code half the time
- App is slow to load
- Will not confirm via email
Requested features
12 requests- Allow manual entry of leads
- Provide a faster way to scan without manual clicks
- Allow scanning multiple badges at a time and saving for later
- Ability to put notes in prior to matching
- Allow editing notes after lead creation
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- Option to 'save and scan new' for faster workflow
- Add categories for lead qualification
- Enable exporting leads to Excel
- Fix issue with not saving email addresses
- Improve scanning consistency
- Ensure all necessary information is captured in scans
- Streamline the process after scanning a badge
The NORM
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Cvent LeadCapture
No in-app purchases
The NORM
No in-app purchases
Questions
Is Cvent LeadCapture free?
Is The NORM free?
Which has better reviews, Cvent LeadCapture or The NORM?
Do Cvent LeadCapture or The NORM have ads?
Which is updated more often, Cvent LeadCapture or The NORM?
Other comparisons
