Square Appointments vs Masters
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Square Appointments
Manage your business with an all-in-one solution for booking, scheduling, and payments. Offer 24/7 online booking, send automated reminders, and process payments securely. Track client details and manage your team's calendars and reports.
- 24/7 online booking
- Automated appointment reminders
- Secure payment processing
- Client management
- Team calendar management
- Point of sale system
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Square Appointments is an all-in-one solution for booking and scheduling appointments, sending reminders, and accepting payments. ► THE ALL-IN ONE POINT OF SALE FOR BOOKING, PAYMENTS, AND MORE It has everything you need to run your business from anywhere: online booking that’s easy for you and your customers, a point of sale that tracks customer details, and a secure, fast payment system. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue. ► NO CREDIT CARD REQUIRED, NO LONG-TERM COMMITMENTS Get 24/7 online booking, automatic appointment reminders, seamless payment processing, and no-show protection with Square Appointments for iPhone, iPad, and desktop. This is especially beneficial for barbershops and nail salons that need to manage appointments efficiently. ► PRICING PLANS TO FIT YOUR BUSINESS Pricing for Square Appointments is based on the features that fit your business best. There are three monthly plans: Free, Plus, and Premium, and each is on a per-location basis. Custom pricing is available for businesses that process over $250K in annual revenue. ► LET CLIENTS BOOK 24/7 No website? No problem—Square Appointments includes a pre-built booking site, so your customers can book anytime, from anywhere. Easily manage and accept bookings from your iPhone or iPad. With our Square Online integration, you can customize layouts, colors, and fonts that reflect your brand and even add pages for products, testimonials, and more. This feature is perfect for nail salons and barbershops looking to enhance their online presence. ► CHECK OUT CLIENTS SEAMLESSLY Accept payments, sell products, or send invoices easily, all from one app. Let customers have Square save their card on file for even faster checkout. ► REDUCE NO-SHOWS Set up automated appointment reminders, request prepayment or charge a cancellation fee for online booking. ► MANAGE AN ENTIRE TEAM EASILY Manage your whole team’s calendars, set their access and permissions, and see individual sales and appointment reports all from one place. ► GET TO KNOW YOUR CLIENTS Keep notes on all your clients so you can keep track of their preferences, appointment and sales history. This is valuable for barbershops, nail salons, and health & beauty businesses aiming to provide personalized services. This is more than just a calendar. Square Appointments is powerful appointment scheduling, a point of sale, and payment processing—all in one place.
Masters
This app helps small beauty salons and studios manage appointments, client profiles, and sales reports. It offers online booking, smart reminders via multiple channels, and a waitlist feature. Professionals can track client history and export financial data.
- Online appointment scheduling
- Automated client reminders (SMS, WhatsApp, email)
- Personalized web page with booking
- Sales and expense reporting
- Client profile and history management
- Waitlist functionality
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MASTERS Salon is explicitly designed for small Beauty Salons & Studios. SCHEDULE APPOINTMENTS Booking with multiple stylists, booths & stations, breaks, FREE integration with Masters Pro (app for a solo stylist), etc. SMART REMINDERS Client Reminders & Notifications will be automatically created and offered via SMS/iMessage, WhatsApp, Telegram, or email. ONLINE BOOKING & WEB PAGE Personal Web Page with Online Booking for clients, Portfolio, Reviews, and Contact Info. SALES REPORTS & STATS Sales & Expense Reports, Client and Services Stats, etc. Export reports to Excel spreadsheets. CLIENT PROFILE & APPOINTMENT HISTORY All information about your clients: Appointment History, Contacts, Personal Notes, and Photos. WAITLIST You can add your clients to Waitlist if there are no available time slots. We’ll notify you when particular time slots are available. MASTERS - simple, but smart and powerful tool for Beauty Professionals.
Screenshots
Verdict
The clearest difference is ratings volume: Square Appointments at 195K against Masters's 97. Square Appointments also leads on update cadence (every 6 days vs every 3 weeks). Masters's advantage is review sentiment (89% vs 69%) and monetization model (ad-supported vs freemium). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Square Appointments against 4.7 for Masters. That said, the two scores are not equally well evidenced: Square Appointments has 195K ratings behind it against 97, so its average is the more settled of the two. Written reviews are what separate them: 69% of Square Appointments's written reviews are positive against 89% of Masters's.
Square Appointments ships an update every 6 days, Masters every 3 weeks. The most recent releases landed on October 31, 2026 and October 29, 2026 respectively.
| Parameter | Square Appointments | Masters |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (195K ratings) — better | 4.7 (97 ratings) |
| Positive reviews | 68.8% of reviews | 89.0% of reviews — better |
| Number of ratings | 195K — better | 97 |
| Update frequency | Every 6 days — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Ad-supported — better |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 802 MB | 211 MB |
| Age rating | 12+ | 4+ |
| Developer | Block, Inc. | Jam Soft LLC |
Customer experience
Square Appointments
Masters
Bugs and requests
Square Appointments
Reported bugs
5 issues- Appointments disappearing or not syncing
- Issues with changing or rescheduling appointments
- Unreliable notification system
- Incorrect time/date display
- Trouble connecting with Square payment system
Requested features
6 requests- Ability to customize text/email reminders
- Option to block time slots for personal use
- Integration with more calendar apps
- Easier way to manage multiple locations
- Feature to collect deposits or prepayments
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- Improved reporting and analytics
Masters
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Square Appointments
No in-app purchases
Masters
No in-app purchases
Questions
Is Square Appointments free?
Is Masters free?
Which has better reviews, Square Appointments or Masters?
Do Square Appointments or Masters have ads?
Which is updated more often, Square Appointments or Masters?
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