Comparison

BoomTown NOW vs Sierra Interactive

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BoomTown NOW

This app empowers real estate professionals to be more responsive and productive. It allows agents to manage client communications, respond to leads quickly, and stay on top of tasks from anywhere, ultimately helping them close more deals.

Highlights
  • Respond faster to leads
  • Initiate client communication
  • Increase productivity
  • Proactive insights
  • Manage to-dos on the go
  • Convert and close more deals
Read full description

Responsiveness and service are the measures of a great real estate agent. BoomTown NOW enables you to respond faster, move quickly, and get more done. Convert, engage, and close more deals ... no matter where you are. Benefits: - Freedom to be with clients, not chained to your desk - Initiate or continue any client communication at any moment - Respond to more leads in the shortest amount of time - Increase productivity to engage and convert more leads - See and react to important events the second they happen - More time + more clients = more closed deals Stay responsive, stay on top of your to-dos, and stay ahead of the game with proactive insights. NOW: a better way to make real connections.

About

Sierra Interactive

Manage real estate leads and client interactions efficiently from anywhere. This app offers instant notifications, bulk communication tools, and detailed lead insights to streamline your workflow on the go.

Highlights
  • Instant lead notifications
  • Bulk email and text messaging
  • Integrated dialer for calls
  • Smart lead filtering
  • Lead context and history
  • Task and inbox management
Features
Read full description

Sierra Interactive is the most powerful end-to-end real estate platform available. Now you can leverage your lead management from anywhere with the Sierra mobile app: ** Instant Notifications, Based on Your Preferences. – Your in-app notification feed displays the information that you want it to display – including options for new lead assignments, anytime a lead saves a property or requests more information, and much more. Quickly manage your notification types and methods from inside the app. ** Save Time with Powerful Bulk Actions. – Send mass text messages, mass emails, bulk assign and unassign action plans and drip campaigns, and create a call list to more effectively call your leads. ** Connect by Voice by Creating a Call List. – Add selected leads to a call list, then use the integrated Dialer to work the phones. The call list feature integrates seamlessly across the web app and the mobile app, so you can even start in the office then head out the door – without missing a beat. ** Quickly Search Your Database for Any Lead. – The mobile app lead search experience is essentially identical to the quick lead search in the web app. Then, if you have a new lead to add, do it with ease in the mobile app’s Add Lead screen. ** View & Manage Leads by Smart Filter. – Quickly toggle from smart filter to smart filter to view and manage assigned leads and pond leads. The smart filters will exactly reflect the ones you’ve added to your web app account. ** Get the Quick Context with Contextables. – Tap to reveal a bit more insight to your leads with lead contextables. You’ll see, when applicable, a lead’s short summary, recent search location, frequent price range, saved properties, properties viewed, and last site visit, or simply their registration date. ** Get the Bigger Picture in the Lead Detail Page. – View each lead’s full communication history, edit their profile, manage tasks and action plans, and so much more in the lead detail page. ** Communicate by Phone, Text, Email, & More. – Individually manage your leads by sending an email, shooting a text, making a call, adding a note, assigning a task, and adding an on-site message. Take advantage of the fully integrated Dialer for making calls and sending texts. ** Achieve Inbox Zero, Even While on the Go. – Manage your showing requests, requests for more info, and incoming emails, texts, and calls from the Inbox. Make sure you never miss an inbound communication from your lead, and respond from anywhere. ** Knock Out Your To-Do List from Anywhere. – Plow through all of your tasks – calls, emails, texts, on-site messages, and anything else you’ve got to do – in the Task Manager. ** Stellar Support, by Email or by Phone. – Have a question or run into a problem? Our customer success team is here to help. Tap to email or call anytime from your in-app profile. ===== Here’s what others are saying about the Sierra mobile app experience: “Perfect!!!” – Gerard Hagan [BestEdmontonRealEstate.com] “I have been using the Sierra mobile app for some time now and I have to say it is "The Best" mobile app I have used with a CRM platform. It has really helped me stay in touch and follow up faster while going in between appointments.” – Brandon Duncan [DuncanPrimeRealty.com] “The new Sierra app has made staying in touch with new leads, hot leads, and current clients so much easier. Thank you for this game-changing technology.” – Lisa Treu [TreuGroup.com] “As the team leader, I can monitor lead activity, showing requests, and other notifications easily, no matter where I am day or night.” – Buddy Blake [BuddyBlake.com] “We've been testing the app now for 6+ months and have had a front row seat to the thoughtful approach the Sierra team has taken to make this a powerful mobile tool for agents and ISA's. Total game changer!” – Mike Novak [HousesWA.com] ===== Enjoy less hassle, and more success, with the Sierra mobile app.

Screenshots

BoomTown NOW4 screens
Sierra Interactive4 screens

Verdict

The call

BoomTown NOW and Sierra Interactive both sit at 4.7 stars, but that hides the real split: 88% of BoomTown NOW's written reviews are positive against 70% of Sierra Interactive's. BoomTown NOW also leads on update cadence (fortnightly vs every 6 weeks) and iOS requirement (13.0 vs 15.1). On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for BoomTown NOW against 4.8 for Sierra Interactive. Both are backed by a comparable volume of ratings — 1.1K and 1.6K respectively. Written reviews are what separate them: 88% of BoomTown NOW's written reviews are positive against 70% of Sierra Interactive's.

UpkeepUpdate frequency

BoomTown NOW ships an update fortnightly, Sierra Interactive every 6 weeks. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

Scorecard3 real differences · 7 level
BoomTown NOW versus Sierra Interactive: the parameters behind the verdict, then further details
ParameterBoomTown NOWSierra Interactive
PriceFreeFree
Rating4.7 (1.1K ratings)4.8 (1.6K ratings) — better
Positive reviews88.2% of reviews — better70.0% of reviews
Number of ratings1.1K1.6K — better
Update frequencyFortnightly — betterEvery 6 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS13.0 — better15.1
Further details — not scored
Size97 MB38 MB
Age rating4+4+
DeveloperBoomTown, LLCSierra Interactive, LLC

Customer experience

BoomTown NOW

All ratings1,071 ratings
Positive92.6%
Neutral3.3%
Negative4.1%
Written reviews102 reviews
Positive88.2%
Neutral3.9%
Negative7.8%

Sierra Interactive

All ratings1,587 ratings
Positive94.9%
Neutral2.3%
Negative2.8%
Written reviews20 reviews
Positive70.0%
Neutral10.0%
Negative20.0%

User reviews

BoomTown NOW

From 1.1K App Store ratings

What we love

  • 👍 User friendly
  • 🚀 Easy to navigate
  • 🚀 Effective
  • 🚀 Organized
  • 👍 Convenient

Room to improve

  • 🐛 Crashes frequently
  • 🐛 Freezing issues
  • 🐛 Compatibility problems
  • 🐛 Buggy after updates

Sierra Interactive

From 1.6K App Store ratings

What we love

  • 🚀 Excellent mobile app experience
  • 👍 User-friendly and intuitive interface
  • 💡 Powerful lead management features
  • 🚀 Seamless integration with CRM platform

Room to improve

  • 🐛 Buggy and unreliable call recording/note-taking
  • 🔧 Limited customization options for statuses
  • 🔧 Inability to use own phone number for calls/texts

Bugs and requests

BoomTown NOW

Reported bugs

3 issues
  • App crashes on launch
  • Syncing issues between mobile and web
  • Inability to turn off certain features

Requested features

4 requests
  • Ability to access more features on mobile
  • Improved iPad compatibility
  • More customization options
  • Enhanced integration with other systems

Sierra Interactive

Reported bugs

2 issues
  • Dialer screen blocks access to main app on larger devices
  • Call list feature has issues with repeated calls and data loss

Requested features

3 requests
  • Live feed of recent website visitors
  • Ability to view HotSheets on mobile app
  • Spell check functionality

In-app purchases

None

BoomTown NOW

No in-app purchases

None

Sierra Interactive

No in-app purchases

Questions

Is BoomTown NOW free?
BoomTown NOW is free to download, with no in-app purchases.
Is Sierra Interactive free?
Sierra Interactive is free to download, with no in-app purchases.
Which has better reviews, BoomTown NOW or Sierra Interactive?
Sierra Interactive is rated higher. BoomTown NOW averages 4.7 out of 5 from 1.1K ratings, while Sierra Interactive averages 4.8 from 1.6K ratings.
Do BoomTown NOW or Sierra Interactive have ads?
Neither BoomTown NOW nor Sierra Interactive shows ads.
Which is updated more often, BoomTown NOW or Sierra Interactive?
BoomTown NOW ships an update fortnightly, and Sierra Interactive every 6 weeks. Most recently, BoomTown NOW was updated on October 17, 2026 and Sierra Interactive on October 19, 2026.

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