Premier Agent vs Sierra Interactive
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Premier Agent
This platform helps real estate agents and teams manage leads, communicate with clients, and organize tasks efficiently. It offers tools for lead routing, task management, and listing updates, all accessible from anywhere.
- Intelligent lead management
- Team lead routing
- Task and reminder setting
- Listing management
- Call recording
- Lead source integration
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The lead-management (CRM) platform that helps agents and teams run their business – anytime, anywhere. The Premier Agent App provides a simple and effective suite of tools to help you respond to leads quickly, communicate intelligently and manage your to-do’s efficiently. Intelligent lead management • Get alerted the instant a new lead is received, with relevant data including property and contact details • Connect leads from over 35 sources and manage them all from one inbox. • Gain valuable insights about new leads including search history across Zillow and Trulia, time frame to move and loan pre-approval status. • Set status and filter leads based on the consumer's readiness to buy a home • Record your phone calls and have them delivered to your Inbox, so you can listen again later. Tools to manage your Agent Team • Route the right leads to the right agents by price, location or type. • Set tasks and reminders for your team members to follow up with their leads • Monitor incoming leads to your team and track follow-up Task management • Create tasks for your individual clients to manage the various to-do’s through their home-buying process. • Organize your day by setting due dates and reminders. Listing management and other resources • Manage listings, upload a video walkthrough, post information about open houses or add additional photos • Manage your Premier Agent profile by adding past sales or requesting reviews • Access powerful tools and training through the Premier Agent Resource Center Meet and maintain program requirements • The Premier Agent App helps us understand how and where you work best to determine your eligibility for lead programs • Share background geolocation data to be eligible for special lead programs and improve the quality of your connections based on where and how you work today
Sierra Interactive
Manage real estate leads and client interactions efficiently from anywhere. This app offers instant notifications, bulk communication tools, and detailed lead insights to streamline your workflow on the go.
- Instant lead notifications
- Bulk email and text messaging
- Integrated dialer for calls
- Smart lead filtering
- Lead context and history
- Task and inbox management
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Sierra Interactive is the most powerful end-to-end real estate platform available. Now you can leverage your lead management from anywhere with the Sierra mobile app: ** Instant Notifications, Based on Your Preferences. – Your in-app notification feed displays the information that you want it to display – including options for new lead assignments, anytime a lead saves a property or requests more information, and much more. Quickly manage your notification types and methods from inside the app. ** Save Time with Powerful Bulk Actions. – Send mass text messages, mass emails, bulk assign and unassign action plans and drip campaigns, and create a call list to more effectively call your leads. ** Connect by Voice by Creating a Call List. – Add selected leads to a call list, then use the integrated Dialer to work the phones. The call list feature integrates seamlessly across the web app and the mobile app, so you can even start in the office then head out the door – without missing a beat. ** Quickly Search Your Database for Any Lead. – The mobile app lead search experience is essentially identical to the quick lead search in the web app. Then, if you have a new lead to add, do it with ease in the mobile app’s Add Lead screen. ** View & Manage Leads by Smart Filter. – Quickly toggle from smart filter to smart filter to view and manage assigned leads and pond leads. The smart filters will exactly reflect the ones you’ve added to your web app account. ** Get the Quick Context with Contextables. – Tap to reveal a bit more insight to your leads with lead contextables. You’ll see, when applicable, a lead’s short summary, recent search location, frequent price range, saved properties, properties viewed, and last site visit, or simply their registration date. ** Get the Bigger Picture in the Lead Detail Page. – View each lead’s full communication history, edit their profile, manage tasks and action plans, and so much more in the lead detail page. ** Communicate by Phone, Text, Email, & More. – Individually manage your leads by sending an email, shooting a text, making a call, adding a note, assigning a task, and adding an on-site message. Take advantage of the fully integrated Dialer for making calls and sending texts. ** Achieve Inbox Zero, Even While on the Go. – Manage your showing requests, requests for more info, and incoming emails, texts, and calls from the Inbox. Make sure you never miss an inbound communication from your lead, and respond from anywhere. ** Knock Out Your To-Do List from Anywhere. – Plow through all of your tasks – calls, emails, texts, on-site messages, and anything else you’ve got to do – in the Task Manager. ** Stellar Support, by Email or by Phone. – Have a question or run into a problem? Our customer success team is here to help. Tap to email or call anytime from your in-app profile. ===== Here’s what others are saying about the Sierra mobile app experience: “Perfect!!!” – Gerard Hagan [BestEdmontonRealEstate.com] “I have been using the Sierra mobile app for some time now and I have to say it is "The Best" mobile app I have used with a CRM platform. It has really helped me stay in touch and follow up faster while going in between appointments.” – Brandon Duncan [DuncanPrimeRealty.com] “The new Sierra app has made staying in touch with new leads, hot leads, and current clients so much easier. Thank you for this game-changing technology.” – Lisa Treu [TreuGroup.com] “As the team leader, I can monitor lead activity, showing requests, and other notifications easily, no matter where I am day or night.” – Buddy Blake [BuddyBlake.com] “We've been testing the app now for 6+ months and have had a front row seat to the thoughtful approach the Sierra team has taken to make this a powerful mobile tool for agents and ISA's. Total game changer!” – Mike Novak [HousesWA.com] ===== Enjoy less hassle, and more success, with the Sierra mobile app.
Screenshots
Verdict
Premier Agent and Sierra Interactive both sit at 4.8 stars, but that hides the real split: 70% of Sierra Interactive's written reviews are positive against 35% of Premier Agent's. Premier Agent's advantage is ratings volume (33K vs 1.6K). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Premier Agent against 4.8 for Sierra Interactive. That said, the two scores are not equally well evidenced: Premier Agent has 33K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 35% of Premier Agent's written reviews are positive against 70% of Sierra Interactive's.
Premier Agent ships an update every 4 weeks, Sierra Interactive every 6 weeks. The most recent releases landed on October 1, 2026 and September 29, 2026 respectively.
| Parameter | Premier Agent | Sierra Interactive |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (33K ratings) — better | 4.8 (1.6K ratings) |
| Positive reviews | 34.6% of reviews | 70.0% of reviews — better |
| Number of ratings | 33K — better | 1.6K |
| Update frequency | Every 4 weeks — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 252 MB | 38 MB |
| Age rating | +4 | 4+ |
| Developer | Zillow.com | Sierra Interactive, LLC |
Customer experience
Premier Agent
Sierra Interactive
User reviews
Premier Agent
From 33K App Store ratingsWhat we love
- 🚀 Excellent lead generation
- 👍 User-friendly app
- 🚀 Great for organizing leads
- 👍 Helpful features for agents
Room to improve
- 🐛 Glitchy and unreliable app
- 💰 Overpriced for poor lead quality
- 🔍 Lack of lead screening and vetting
- 🤯 Frustrating customer service
- 🤔 Inconsistent and misleading information
Sierra Interactive
From 1.6K App Store ratingsWhat we love
- 🚀 Excellent mobile app experience
- 👍 User-friendly and intuitive interface
- 💡 Powerful lead management features
- 🚀 Seamless integration with CRM platform
Room to improve
- 🐛 Buggy and unreliable call recording/note-taking
- 🔧 Limited customization options for statuses
- 🔧 Inability to use own phone number for calls/texts
Bugs and requests
Premier Agent
Reported bugs
4 issues- Missed call notifications not working
- Listings showing incorrect status
- Syncing issues between app and website
- Frequent crashes and connectivity problems
Requested features
4 requests- Ability to pause or control lead flow
- Better lead qualification and screening
- Improved CRM functionality and organization
- More transparency on lead sources and quality
Sierra Interactive
Reported bugs
2 issues- Dialer screen blocks access to main app on larger devices
- Call list feature has issues with repeated calls and data loss
Requested features
3 requests- Live feed of recent website visitors
- Ability to view HotSheets on mobile app
- Spell check functionality
In-app purchases
Premier Agent
No in-app purchases
Sierra Interactive
No in-app purchases
Questions
Is Premier Agent free?
Is Sierra Interactive free?
Which has better reviews, Premier Agent or Sierra Interactive?
Do Premier Agent or Sierra Interactive have ads?
Which is updated more often, Premier Agent or Sierra Interactive?
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