CallRail vs Groundmark
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CallRail
Manage calls, texts, and forms from your business tracking number on the go. Engage leads instantly, qualify them with notes and tags, and access real-time insights and AI-powered call summaries.
- Send and receive text messages
- Manage calls on the go
- Add tags, values, and notes to leads
- View dashboard metrics
- AI-powered call summaries
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Take the power of CallRail with you everywhere, so you never miss an opportunity. With CallRail’s mobile app, you can monitor key insights and manage calls, texts, and forms while on the go. Engage leads instantly with text messaging -Send and receive text messages directly in the app from the CallRail tracking number of your choice. Make and manage calls on the go -Connect with leads at the right moment by managing calls within the app. Qualify leads and stay organized -Add tags, values, and notes to track lead quality and capture important details about every interaction. Access actionable insights -View high level metrics with our new dashboard and get call summaries with AI-powered Premium Conversation Intelligence™ so you can respond faster. Empower your business with real-time insights and seamless communication, all from your mobile device.
Groundmark
This app helps field teams plan efficient routes, capture proof of marketing activities, and manage leads in one place. It streamlines direct marketing efforts from planning to follow-up, reducing the need for multiple tools.
- Visual route planning
- Proof of placement capture
- Campaign-based lead database
- Team collaboration features
- Streamlined follow-up
- Cost reduction through integrated tools
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Groundmark is the simple, modern way for field teams to plan routes, capture proof, and track direct marketing where it happens—on the ground. Built by Vanguard Property Buyers, Groundmark combines a visual route‑planning experience with a campaign‑based lead database, so you can organize work, execute in the field, and follow up, all in one app. It’s the best of a route planner and a SimpleCrew‑style proof tracker, without the hassle of juggling multiple tools. What you can track • Bandit signs and placements • Direct mailers by neighborhood • Door‑knocking and canvassing routes • B2B outreach and local advertising • Property scouting with photo proof and notes • …and MANY other B2C or B2B marketing strategies! Why teams choose Groundmark • Plan smarter: Build clear, visual routes with stops and polylines that keep your team moving efficiently. • Capture proof fast: Add photos, notes, and location context from the field in seconds. • Stay organized: Manage campaigns and leads in one place—no spreadsheets required. • Streamline follow‑up: See what’s been done, what’s next, and who’s responsible. • Reduce costs: Replace multiple tools with one easy workflow your team will actually enjoy. Team features • Organization‑based teams with invite codes • Team‑wide subscription mirroring (Pro/Elite) for consistent access • Team Area Borders: draw and save your operating area so everyone stays on track • Shared media and activity (availability varies by plan) Designed for the field • Fast, reliable mapping with Apple MapKit and Mapbox • iOS 17 tap‑to‑add pins; iOS 16 friendly controls • Clean, focused UI that works great on iPhone. Plans • Basics (Free): Core tools for solo use • Pro (Subscription): Expanded routes, campaigns, and history • Elite (Subscription): Advanced team features and higher limits Purchases and subscriptions are managed through the App Store. Your organization’s plan can be applied across members using your invite code. Groundmark bridges the gap between route planning and lead management—so you can see the whole journey from placement to response and turn activity into outcomes. Privacy Policy: https://groundmark.app/privacypolicy/ Terms of Use: https://groundmark.app/termsandconditions/ Created by Vanguard Property Buyers, produced by 3418 Holdings.
Screenshots
Verdict
The clearest difference is in-app purchases: CallRail at none against Groundmark's 2. CallRail also leads on ratings volume (37 vs 1). Groundmark's advantage is rating (5.0 vs 4.6) and update cadence (every 10 days vs every 3 weeks). On price, ads, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Groundmark sells 2 in-app purchases, starting at $19.99 per month. CallRail asks for nothing beyond the download.
Groundmark holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: CallRail has 37 ratings behind it against 1, so its average is the more settled of the two.
CallRail ships an update every 3 weeks, Groundmark every 10 days. The most recent releases landed on October 7, 2026 and September 30, 2026 respectively.
| Parameter | CallRail | Groundmark |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (37 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 10.0% of reviews | — |
| Number of ratings | 37 — better | 1 |
| Update frequency | Every 3 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 16.6 — better |
| Further details — not scored | ||
| Size | 48 MB | 102 MB |
| Age rating | 4+ | 4+ |
| Developer | CallRail, Inc. | Kameron Jacobs |
Customer experience
CallRail
Groundmark
In-app purchases
CallRail
No in-app purchases
Groundmark
- Groundmark Pro7 Days trial$19.991 Month
- Groundmark Elite7 Days trial$49.991 Month









