Comparison

Blink vs Craft

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Blink

This app provides frontline workers with a single platform for accessing essential tools, apps, and communications. It aims to boost engagement and retention by centralizing information and streamlining access to workplace applications.

Highlights
  • Centralized Hub for files, assets, and tools
  • Targeted announcement and story feed
  • Integrated messenger with group and 121 chats
  • Micro apps for specific functions (payslips, leave)
  • Single Sign-On for seamless app access
  • Digital replacement for paper and noticeboards
Read full description

The app frontline workers love to open every day. Blink is where key workers start their day, get stuff done, and feel supported and involved. Everything they need – apps, conversations, tools – is one click away. The result? A measurable boost in engagement, retention – and a thriving, digitally-connected workforce. --- "The best investment we've made in 20 years." – Managing Director, Stagecoach "If you want to be ahead of the curve in how you handle internal communications, Blink is absolutely the way to do it." – Director of Organizational Development, Promises Behavioral Health. "Engagement has gone through the roof." – Director of Communications, State Transit. --- Blink isn't an intranet or a traditional comms app – but it will replace both. Inside Blink, you'll find five core tools that will transform your workforce. 1. A Hub for you to keep tabs of every file, asset and tool on one dashboard. 2. A Feed for posting targeted announcements, stories and updates. 3. A Messenger to get quick answers: group, 121, GIFS, and video calls all enabled. 4. Micro Apps – mini-systems that do pretty much anything you want them to (payslips, leave requests, rotas). 5. A Single Sign-On to take you to any app in seconds, within Blink, without a login. --- Instead of using paper and noticeboards... ... you'll have one (digital) place to keep information up-to-date, centralized, and on the record. Instead of internal updates that go unread... ... you'll build a community and strengthen culture through authentic user-generated stories. Instead of unused tools and forgotten logins... ... you'll be able to access any workplace app in seconds using Single Sign-On. Instead of high costs and overheads... ... your workforce will be able to access Microsoft 365 and Sharepoint without a license. Instead of strain on your IT team... ... you'll have a system that requires no input from them – Blink takes care of itself. Instead of an unreachable frontline workforce... ... you'll be able to access anyone, anytime, anywhere, without an @email address or phone number. --- ABOUT BLINK A single idea inspired Blink: an organization's greatest asset is its frontline. Our goal is to empower every frontline worker to maximize their impact, through frictionless technology that gives them a voice, a sense of belonging, and a better everyday. Over 200 frontline organizations trust us to power their workforce, across sectors like healthcare, transport, logistics, retail and hospitality. Blink is headquartered in London with additional offices in New York and Sydney. We hope you'll give Blink a try today.

About

Craft

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

Highlights
  • AI Assistant for research and writing
  • Structured document creation
  • Native task management system
  • Daily notes and calendar view
  • Offline access and sync
  • Integrations with other tools
Features
Read full description

Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline. WRITE ANYWHERE, ANYTIME Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect. Whether you’re on iPhone, iPad, or Mac, Craft keeps your writing experience consistent and powerful. AI ASSISTANT IS THERE TO HELP For seamless research, text editing, or searching across your entire knowledge base, Craft’s AI Assistant keeps you in flow on every device you use Craft on. Powered by advanced large language models, it finds any note, answers questions based on your content, and helps you stay on top of your knowledge without making you maintain a strict organizational system. BUILT-IN TASK MANAGEMENT Turn your ideas into action with our native Tasks system. Capture tasks as they emerge in your notes, manage them in a dedicated Inbox, and access them from any page with the Assistant’s help. Set target dates, due dates, and reminders to stay on track. With a unified tasks view, it’s the perfect balance between AI-powered fluidity and a dedicated, always-available space. STAY ON TOP OF YOUR DAY Make daily planning effortless with Daily Notes. Capture quick thoughts, plan your schedule, track tasks, or maintain your personal journal, all in one dedicated space. Switch to the calendar view to visualize your progress, reflect on your week, and understand how your days are shaping up. CONNECT YOUR DOCS TO OTHER TOOLS Turn Craft into the home for your whole workflow. Connect your documents to popular AI chat tools and productivity apps using deep integrations and APIs. Save conversations into Craft, pull in tasks, events, or other content from your existing tools, or even use your Craft documents as a CMS for powering a blog or website. EVERYTHING YOU NEED - Available on iPhone, iPad, Mac, and the web - Markdown and keyboard shortcuts - Link sharing and web publishing - Version history - Fast, reliable sync - Advanced integrations and API support - AI-powered Assistant - Incredible customer support WHAT’S NEW Craft Assistant: your smart partner to brainstorm, research, and write. It can help you find your notes across your space, rewrite and summarize documents, all while keeping you in the flow. MCP & API: connect Craft to AI models and other tools in your productivity stack, turning it into an organizational layer and live memory. Whiteboards: turn thoughts into visuals with a spacious canvas for sketching ideas, mapping projects, and collaborating creatively. QUESTIONS? Contact us on X at @craftdocs or email feedback@craft.do SUBSCRIPTION DETAILS If you purchase a Craft subscription, you’ll be charged via the payment method associated with your Apple ID. Your account will be charged for renewal within 24 hours of the end of the current period. You can turn off auto-renewal at any time in your account settings on the App Store. Craft subscriptions are available as one-month and 12-month packages. Prices may vary depending on country and are subject to change without notice. Current subscriptions cannot be canceled during the active subscription period. If you don’t choose to purchase a Craft subscription, you can continue using Craft for free. Terms of service: https://www.craft.do/terms Privacy policy: https://www.craft.do/privacy

Screenshots

Blink4 screens
Craft4 screens

Verdict

The call

The clearest difference is in-app purchases: Blink at none against Craft's 10. Blink also leads on update cadence (every 5 days vs every 10 days). Craft's advantage is review sentiment (85% vs 51%) and rating (4.8 vs 4.5). On price, ads and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month. Blink asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Craft holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Craft has 6.6K ratings behind it against 441, so its average is the more settled of the two. Written reviews point the same way: 51% of Blink's written reviews are positive against 85% of Craft's.

UpkeepUpdate frequency

Blink ships an update every 5 days, Craft every 10 days. The most recent releases landed on September 27, 2026 and September 28, 2026 respectively.

Scorecard7 real differences · 3 level
Blink versus Craft: the parameters behind the verdict, then further details
ParameterBlinkCraft
PriceFreeFree
Rating4.5 (441 ratings)4.8 (6.6K ratings) — better
Positive reviews51.2% of reviews84.7% of reviews — better
Number of ratings4416.6K — better
Update frequencyEvery 5 days — betterEvery 10 days
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, Mac, Vision Pro — better
Requires iOS16.0 — better17.0
Further details — not scored
Size709 MB314 MB
Age rating4+4+
DeveloperSuper Smashing LtdCraft Docs Limited

Customer experience

Blink

All ratings441 ratings
Positive86.2%
Neutral2.7%
Negative11.1%
Written reviews168 reviews
Positive51.2%
Neutral6.5%
Negative42.3%

Craft

All ratings6,610 ratings
Positive97.1%
Neutral1.0%
Negative1.9%
Written reviews1,631 reviews
Positive84.7%
Neutral6.1%
Negative9.2%

User reviews

Blink

From 441 App Store ratings

What we love

  • 🚀 Easy to navigate
  • 👍 Keeps employees informed
  • 🚀 Everything in one place
  • 👍 User-friendly
  • 🚀 Great communication tool

Room to improve

  • 🐛 Crashes frequently
  • 🔒 Restricted functionality
  • 💡 Lack of customization options
  • 🐛 Glitchy performance
  • 💡 Missing important features

Craft

From 6.6K App Store ratings

What we love

  • 🚀 Absolutely amazing
  • 👍 Beautiful, clean, simple, increasingly powerful
  • 👍 Fantastic Essential App
  • 👍 Intuitive and easy to use
  • 👍 Seamless sync between devices

Room to improve

  • 💰 Expensive subscription
  • 🐛 Crashes after recent update
  • 🔍 Lack of customization options (e.g. font size)
  • 🔍 Inconsistent and confusing UI conventions
  • 🔍 Lack of basic features like tags and tables

Bugs and requests

Blink

Reported bugs

5 issues
  • Login issues after device change
  • Duty board information not syncing
  • Images not displaying properly
  • Frequent app crashes
  • Unable to download payslips

Requested features

6 requests
  • Add video upload capability
  • Improve calendar integration
  • Provide more reaction options
  • Allow users to customize feed
  • Implement dark mode
Show 1 more
  • Add call function in direct messages

Craft

Reported bugs

3 issues
  • Crashes when using voice control dictation
  • Inconsistent behavior when rearranging notes
  • Exporting to PDF creates blank first page

Requested features

5 requests
  • Add support for tables and columns
  • Implement tagging system for better organization
  • Improve text editing and formatting options
  • Integrate with more third-party apps and services
  • Add graph view for visualizing note connections

In-app purchases

None

Blink

No in-app purchases

9 purchases

Craft

Subscriptions9
  • Plus Monthly Subscription1 Month trial$9.991 Month
  • Legacy - Monthly Subscription$10.991 Month
  • Family Monthly Subscription1 Month trial$17.991 Month
Show 6 more
  • Team Monthly Subscription$59.991 Month
  • Plus Annual Subscription1 Year trial$95.991 Year
  • Legacy - Annual Subscription$99.991 Year
  • Family Annual Subscription1 Year trial$179.991 Year
  • Business Monthly Subscription2 variants$299.001 Month
  • Team Annual Subscription$599.001 Year

Questions

Is Blink free?
Blink is free to download, with no in-app purchases.
Is Craft free?
Craft is free to download, with in-app purchases available.
Which has better reviews, Blink or Craft?
Craft is rated higher. Blink averages 4.5 out of 5 from 441 ratings, while Craft averages 4.8 from 6.6K ratings.
Do Blink or Craft have ads?
Neither Blink nor Craft shows ads.
Which is updated more often, Blink or Craft?
Blink ships an update every 5 days, and Craft every 10 days. Most recently, Blink was updated on September 27, 2026 and Craft on September 28, 2026.

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