Comparison

Philips Sonicare vs Colgate Magik

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Philips Sonicare

Improve your brushing technique with personalized feedback and guidance. Connect your smart toothbrush to track habits, receive insights, and ensure complete oral hygiene for a healthier mouth and confident smile.

Highlights
  • Personalized brushing insights
  • Real-time guided brushing
  • SenseIQ technology adaptation
  • Mouth mapping and guidance
  • Brushing habit tracking
  • Automatic brush head reordering
  • Apple Health integration
Features
Read full description

Do you remember when you learned to brush? Neither do we! It turns out, most people don’t brush properly. If you’ve ever wondered how well you’re brushing or if you’re reaching every spot, the Philips Sonicare app is here to help. The app brings more clarity, more confidence and more personal insights into your routine. When you connect your Sonicare toothbrush, you’ll unlock personalized coaching designed to help you strengthen your habits and brighten your smile. Please note you must have a connected toothbrush to use the app. By connecting to the app, you’ll also receive the latest updates to your brushing experience. Our most advanced toothbrush – the Next-Generation Sonicare DiamondClean 9900 Prestige – harmonizes with the app, creating an experience that’s smart and supportive, including: - Real-time guided brushing that helps you feel confident every session - SenseIQ technology that senses and adapts to you - Auto-sync so your brushing data stays updated, even when your phone’s not around Your Sonicare app experience will vary depending on which toothbrush you own and where you live: PREMIUM - Next-Generation DiamondClean 9900 Prestige, Next-Generation DiamondClean 9500, Next-Generation DiamondClean 9000, Next-Generation DiamondClean 8700, Next-Generation DiamondClean 8500, Next-Generation DiamondClean 8000 and DiamondClean Prestige 9900 — SenseIQ, mouth map, personalized guidance and tips. ADVANCED - DiamondClean Smart and FlexCare Platinum Connected – mouth map with position guidance and missed area notifications. ESSENTIAL - Sonicare 6500, Sonicare 7100, DiamondClean 9000 and ExpertClean - SmarTimer and brushing guides. In the Sonicare app: Brushing check-in You will receive an assessment of your technique after the first time you brush your teeth. This will provide a starting point to track improvements to your oral health routine over time. Real-time brushing guidance The Sonicare app checks your habits, like if you’re reaching all areas of your mouth, how long you brush or how much pressure you’re using, and coaches you with tailored advice. This coaching helps to ensure consistent, complete coverage, every time you brush. Dental Diary The Dental Diary helps you track all your oral health habits in one place – brushing, flossing, tongue cleaning, and mouth rinsing – so you can spot trends and build a consistent routine. Brushing Streak The Brushing Streak feature helps motivate you to brush at least twice daily – morning and night – as recommended by dentists to prevent plaque buildup. Dashboard The Dashboard syncs with your Sonicare toothbrush to collect and display your brushing habits. You receive an easy-to-read report with insights to help support and improve your oral health. Brush head monitoring Automatically know when it’s time to replace your brush head. Bristles wear out and start losing effectiveness after about three months, so having a fresh replacement ensures the best cleaning. Automatic brush head reordering service Always have a fresh brush head when you need one. As the Sonicare app checks your brush head’s usage, the reordering service reminds you when you need a replacement, and can automatically place an order so it arrives just in time. The brush head smart reordering service is available in the United States, United Kingdom, Germany, France, Spain, Italy and Japan. Connect with Apple Health When you link the Sonicare app to the Apple Health app, you can track your brushing habits along with the rest of your health data.

About

Colgate Magik

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

Highlights
  • Augmented reality brushing games
  • 16-zone mouth tracking
  • Cavity monster hunting
  • 3D Magik Brushing Masks
  • Parental dashboard
  • Personalized mouth map
  • Photo saving to camera roll
Read full description

Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D! The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush. Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques! Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life. The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush. Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll. Just a FEW highlights of the app: -Updated gameplay to include 16 zones, front, sides and tops of teeth -Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes. -Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing -Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance. -Magik photobooth pictures can be saved to the camera roll of your phone -Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!

Screenshots

Philips Sonicare4 screens
Colgate Magik4 screens

Verdict

The call

The clearest difference is monetization model: Colgate Magik at free against Philips Sonicare's free with in-app purchases. Colgate Magik also leads on review sentiment (44% vs 32%) and device support (3 vs 1). Philips Sonicare's advantage is rating (4.8 vs 4.5) and ratings volume (57K vs 1.6K). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Philips Sonicare holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Philips Sonicare has 57K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews complicate that: 32% of Philips Sonicare's written reviews are positive against 44% of Colgate Magik's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on September 24, 2026 and September 22, 2026 respectively.

Scorecard6 real differences · 4 level
Philips Sonicare versus Colgate Magik: the parameters behind the verdict, then further details
ParameterPhilips SonicareColgate Magik
PriceFreeFree
Rating4.8 (57K ratings) — better4.5 (1.6K ratings)
Positive reviews31.6% of reviews43.7% of reviews — better
Number of ratings57K — better1.6K
Update frequencyEvery 2 monthsEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS17.015.0 — better
Further details — not scored
Size210 MB195 MB
Age rating4+4+
DeveloperPhilipsColgate-Palmolive Company

Customer experience

Philips Sonicare

All ratings56,916 ratings
Positive94.8%
Neutral2.5%
Negative2.7%
Written reviews1,122 reviews
Positive31.6%
Neutral15.0%
Negative53.5%

Colgate Magik

All ratings1,589 ratings
Positive87.2%
Neutral4.7%
Negative8.1%
Written reviews142 reviews
Positive43.7%
Neutral19.0%
Negative37.3%

User reviews

Philips Sonicare

From 57K App Store ratings

What we love

  • 💎 Amazing toothbrush
  • 👍 Cleans teeth very well
  • 🚀 Toothbrush technology is great
  • 🔍 App provides good brushing guidance
  • 🔍 App tracks brushing habits

Room to improve

  • 🐛 App is buggy and crashes frequently
  • 🐛 App has connectivity issues with toothbrush
  • 🐛 App doesn't accurately track brushing
  • 🔒 Privacy concerns with app data collection
  • 💸 App is not worth the high cost of toothbrush

Colgate Magik

From 1.6K App Store ratings

What we love

  • 👍 Encourages kids to brush teeth
  • 🎉 Makes brushing teeth fun
  • 🤗 Helps establish good brushing habits
  • 🤩 Engaging game elements
  • 🎨 Customizable masks/hats

Room to improve

  • 🐛 Toothbrush detection issues
  • 🤔 Inconsistent scoring/progress tracking
  • 💾 Lost user data/progress
  • 🤯 Frustrating app updates
  • 📸 Photos saved to phone instead of in-app

Bugs and requests

Philips Sonicare

Reported bugs

5 issues
  • App crashes when connecting to toothbrush
  • App fails to recognize brushing in certain areas
  • App loses connection to toothbrush frequently
  • Firmware updates cause app to stop working
  • App doesn't sync brushing history accurately

Requested features

5 requests
  • Add Apple Watch integration
  • Allow customization of brushing settings
  • Improve app responsiveness and stability
  • Provide better feedback on missed brushing areas
  • Enable offline brushing data tracking

Colgate Magik

Reported bugs

5 issues
  • App crashes/freezes
  • Login/authentication issues
  • Toothbrush not recognized
  • Progress resets unexpectedly
  • Inconsistent scoring/rewards

Requested features

5 requests
  • More worlds/levels to unlock
  • Ability to transfer accounts across devices
  • Parental dashboard to track progress
  • Flossing feature
  • Customizable brushing timer

In-app purchases

None

Philips Sonicare

No in-app purchases

None

Colgate Magik

No in-app purchases

Questions

Is Philips Sonicare free?
Philips Sonicare is free to download, with no in-app purchases.
Is Colgate Magik free?
Colgate Magik is free to download, with no in-app purchases.
Which has better reviews, Philips Sonicare or Colgate Magik?
Philips Sonicare is rated higher. Philips Sonicare averages 4.8 out of 5 from 57K ratings, while Colgate Magik averages 4.5 from 1.6K ratings.
Do Philips Sonicare or Colgate Magik have ads?
Neither Philips Sonicare nor Colgate Magik shows ads.
Which is updated more often, Philips Sonicare or Colgate Magik?
Philips Sonicare ships an update every 2 months, and Colgate Magik every 2 months. Most recently, Philips Sonicare was updated on September 24, 2026 and Colgate Magik on September 22, 2026.

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