Comparison

Search Engine Roundtable vs The Information

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Search Engine Roundtable

Stay updated with the latest news and tips in search engine marketing, focusing on organic and paid search strategies, particularly for Google. Access articles, features, daily photos, and weekly video recaps through a clean interface. Receive push notifications for breaking news and important announcements.

Highlights
  • Search news from Search Engine Roundtable
  • Browse by features, news, bookmarks, videos, photos
  • Universal Search and Spotlight search
  • Bookmark and share stories
  • Push notifications for Google updates
  • 3D Touch Quick Actions
Features
Read full description

The Search Engine Roundtable (seroundtable.com) app contains the latest news and tips from the search engine marketing community. With a focus on organic search and SEO (search engine optimization) tips, as well as coverage in paid search news. The vast majority of the news is around Google marketing. The app contains news content, features content, daily search photos and a weekly video recap. The app sports a quick, clean and refreshing interface to read the news. Features: * Search news from the Search Engine Roundtable * Browse stories by features, news, bookmarks, videos and photos * Search news with Universal Search, Spotlight & Within App * Bookmark stories you want to save or share your favorite stories on social * Push notifications are enabled for breaking Google update news and important announcements * 3D Touch Quick Actions To Navigation From App Icon Download the app for free and enjoy the content.

About

The Information

Access exclusive, in-depth technology and business reporting from a leading publication. Stay informed with daily briefings, founder profiles, and data analyses on VC deals and emerging fields.

Highlights
  • Exclusive tech and business reporting
  • Daily news analysis
  • Founder profiles and company deep dives
  • Investor relations and VC deal data
  • Access to subscriber-only directory and forum
  • Tech industry events calendar
Features
Read full description

Before it's everywhere, it's in The Information. The Information is the most trusted source for original tech news and business reporting — read first thing every morning by the founders, CEOs, venture capital investors, and operators who move the industry. We break the stories the rest of the internet spends the next 24 hours catching up to. If you care about getting the news first and trusting the source, this is your app. While other outlets aggregate and republish, our reporters develop original scoops you won't find anywhere else: deep investigations into Big Tech, profiles of the founders building the next generation of companies, and rigorous analysis of the deals, fundings, and power shifts shaping technology and business. WHAT WE COVER - AI news — Anthropic, Google, Microsoft, xAI, and the LLM and AI agents race - Semiconductor and AI data center news — Nvidia, chips, and the infrastructure powering the AI boom - Venture capital and startup funding — VC rounds, valuations, and the firms writing the checks - Crypto and fintech — markets, regulation, and the companies redefining money - EV and battery technology — Tesla and the future of transportation - Big Tech — Apple, Amazon, AWS, and Meta - Deals — M&A, private equity, and IPO coverage for people who need the details - Plus enterprise software, cybersecurity, robotics, quantum computing, and the creator economy APP FEATURES - For You: a personalized home feed that surfaces the tech and business news that matters most to you - Breaking news alerts: push notifications the moment a story breaks — read it here before it hits your inbox or your feed - TITV: live and on-demand video, including interviews and analysis with our reporters and the people in the news - Text-to-audio: listen to any article hands-free, on your commute or at the gym - Deep Research: our AI-powered tool to go deeper on any company, topic, or trend - Bookmarking: save articles to read later, across all your devices - Dark mode: a comfortable reading experience, day or night - Org Charts: 30+ exclusive org charts, from Airbnb to YouTube, mapping who really runs the biggest companies - Newsletters: manage subscriptions including The Briefing, Dealmaker, Creator Economy, and more - Podcasts: deep dives on startups, venture capital, and the tech industry with our reporters and guests - Directory & Forum: connect with other subscribers — investors, founders, and operators - Events Calendar: track the biggest moments in tech, from earnings and IPOs to product launches IS THE INFORMATION RIGHT FOR YOU? Our readers also follow Bloomberg, Forbes, The Wall Street Journal, The New York Times, and TechCrunch — the outlets that often spend the next day catching up to the stories we break first. The real question isn't whether you'll get the news. It's when. Get it here, first. The Information is more than a publication — it's the daily edge for people who can't afford to be last to know on AI, venture capital, crypto, and the deals shaping tech and business. Subscribe in the app and read the news that's first, and most trusted. Questions? support@theinformation.com (or engineering@theinformation.com for technical issues). Terms of Service: theinformation.com/terms Privacy Policy: theinformation.com/privacy

Screenshots

Search Engine Roundtable4 screens
The Information4 screens

Verdict

The call

The clearest difference is rating: The Information at 4.7 against Search Engine Roundtable's 3.8. The Information also leads on ratings volume (77 vs 4) and chart position (#24 vs unranked). Search Engine Roundtable's advantage is in-app purchases (none vs 6) and review sentiment (40% vs 28%). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. The Information sells 6 in-app purchases, starting at $39.99 per month. Search Engine Roundtable asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

The Information holds the better App Store score, 4.7 against 3.8. That said, the two scores are not equally well evidenced: The Information has 77 ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 40% of Search Engine Roundtable's written reviews are positive against 28% of The Information's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Search Engine Roundtable ships an update monthly, The Information every 3 weeks. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

Scorecard7 real differences · 4 level
Search Engine Roundtable versus The Information: the parameters behind the verdict, then further details
ParameterSearch Engine RoundtableThe Information
PriceFreeFree
Rating3.8 (4 ratings)4.7 (77 ratings) — better
Positive reviews40.0% of reviews — better28.4% of reviews
Number of ratings477 — better
Update frequencyMonthlyEvery 3 weeks — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterSubscription
Best chart rank—#24 — better
DevicesiPhone, iPod, Apple Watch — betteriPhone, iPad
Requires iOS13.0 — better16.4
Further details — not scored
Size12 MB57 MB
Age rating4+12+
DeveloperRustyBrick, Inc.The Information

Customer experience

Search Engine Roundtable

All ratings4 ratings
Positive75.0%
Neutral0.0%
Negative25.0%
Written reviews5 reviews
Positive40.0%
Neutral0.0%
Negative60.0%

The Information

All ratings74 ratings
Positive93.2%
Neutral0.0%
Negative6.8%
Written reviews88 reviews
Positive28.4%
Neutral11.4%
Negative60.2%

Bugs and requests

Search Engine Roundtable

Not enough reviews yet to summarise bugs or requests.

The Information

Reported bugs

10 issues
  • Magic link login doesn't work reliably
  • App sends login link but then rejects it
  • Session logs out after reading one article
  • App crashes when emailing articles
  • Screen goes blank requiring app reboot
Show 5 more
  • Scrolling performance is laggy
  • Font sizing affects all system apps
  • Password authentication fails between app and website
  • Notifications don't work despite being enabled
  • iPad app displays only in portrait mode

Requested features

10 requests
  • Dark mode/night mode for reading
  • Native iPad app with landscape support
  • Bookmark/save articles for later reading
  • Read aloud functionality for articles
  • Push notifications for breaking news
Show 5 more
  • Offline reading capability
  • App widgets for home screen headlines
  • Better font sizing controls
  • Native video player
  • Account management within app

In-app purchases

None

Search Engine Roundtable

No in-app purchases

6 purchases

The Information

Subscriptions6
  • The Information - Monthly$39.991 Month
  • The Information - Monthly$59.991 Month
  • The Information - Annual$334.991 Year
Show 3 more
  • The Information - Annual$399.001 Year
  • The Information - Pro$749.001 Year
  • The Information - Pro1 Year trial$999.001 Year

Questions

Is Search Engine Roundtable free?
Search Engine Roundtable is free to download, with no in-app purchases.
Is The Information free?
The Information is free to download, with in-app purchases available.
Which has better reviews, Search Engine Roundtable or The Information?
The Information is rated higher. Search Engine Roundtable averages 3.8 out of 5 from 4 ratings, while The Information averages 4.7 from 77 ratings.
Do Search Engine Roundtable or The Information have ads?
Neither Search Engine Roundtable nor The Information shows ads.
Which is updated more often, Search Engine Roundtable or The Information?
Search Engine Roundtable ships an update monthly, and The Information every 3 weeks. Most recently, Search Engine Roundtable was updated on October 24, 2026 and The Information on October 25, 2026.

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