LBSMobile vs SMARTY
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LBSMobile
Manage your on-campus room bookings and subscribe to your LBS Live Calendar. This application is designed for London Business School students and staff.
- On-campus room booking management
- Subscribe to LBS Live Calendar
- Personalized for students and staff
- Degree programme student features
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LBSMobile is a bespoke application that allows London Business School students and staff to mange their personal on-campus room bookings. Degree programme students can also view and subscribe their LBS Live Calendar.
SMARTY
Manage your mobile account with ease. Track data usage, renew plans, and purchase add-ons. Access support and refer friends for rewards.
- Check data usage
- Renew plan
- Purchase add-ons
- Access web chat
- Refer friends for rewards
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Exciting things have been happening at SMARTY HQ and our new app is now available, packed full of great features that will make managing your account easier. - Check your data usage - Renew your plan - Purchase add-ons - Easy access to web chat, help and support - Refer your friends to SMARTY and you'll both get a reward
Screenshots
Verdict
The clearest difference is rating: SMARTY at 3.4 against LBSMobile's 1.0. SMARTY also leads on update cadence (every 2 weeks vs every 6 months) and review sentiment (20% vs 0%). LBSMobile's advantage is monetization model (free vs ad-supported) and iOS requirement (9.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMARTY holds the better App Store score, 3.4 against 1.0. That said, the two scores are not equally well evidenced: SMARTY has 8 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 0% of LBSMobile's written reviews are positive against 20% of SMARTY's.
LBSMobile ships an update every 6 months, SMARTY every 2 weeks. The most recent releases landed on October 7, 2026 and October 14, 2026 respectively.
| Parameter | LBSMobile | SMARTY |
|---|---|---|
| Price | Free | Free |
| Rating | 1.0 (1 ratings) | 3.4 (8 ratings) — better |
| Positive reviews | 0.0% of reviews | 19.5% of reviews — better |
| Number of ratings | 1 | 8 — better |
| Update frequency | Every 6 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 9.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 92 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | London Business School (LBS) | Hutchison 3G UK Ltd |
Customer experience
LBSMobile
SMARTY
Bugs and requests
LBSMobile
Not enough reviews yet to summarise bugs or requests.
SMARTY
Reported bugs
3 issues- Login page issues after recent app update
- App crashing when trying to make payments
- Account information not displaying correctly
Requested features
4 requests- Face ID or fingerprint login support
- Data usage tracking widget
- Ability to stay logged in on the app
- Improved network coverage and reliability
In-app purchases
LBSMobile
No in-app purchases
SMARTY
No in-app purchases
