DriveCentric vs Enhanced FOCUS

DriveCentric is the world’s first Augmented Intelligence CRM platform purpose-built for the automotive industry. We fuse advanced AI with intuitive design to help any dealership engage more customers, schedule more appointments, and sell more cars—faster and with less friction. From new leads to final delivery, DriveCentric keeps the entire sales process connected and in motion. Shoot personalized videos, reply to leads instantly, track every conversation, and capture the perfect delivery photo—without ever needing to open a laptop. With DriveCentric, you can: • Manage your sales pipeline in real time • Respond to leads instantly via text, email, or video • Capture and send personalized walkarounds • Schedule and confirm appointments • Add notes and create follow-up tasks • Check customers in and out of the showroom • Scan VINs and driver’s licenses • Snap and share that perfect delivery photo (Facebook integrated) DriveCentric is certified by major OEMs and integrates with all leading DMS providers. We’re proud to support and be trusted by thousands of the most forward-thinking dealerships in the United States and Canada.

Enhanced FOCUS is the mobile companion to a web solution, Reynolds and Reynolds' customer relationship management (CRM) platform built for automotive dealerships. Built for dealership salespeople and sales managers, Enhanced FOCUS mobile app brings your dealership's sales process out of the office and onto the showroom floor and lot — so your team can manage every step of the sale from wherever the customer is. With Enhanced FOCUS Mobile, sales teams can: - Manage follow-up activities on the go, optimized for mobile - Greet, qualify, and quote customers right on the lot - no need to run back to your desk - Track individual and team goals with home screen widgets - View and update customer profiles in real time - Get reminders for upcoming appointments and tasks