Comparison

Redtail CRM vs Zocks

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Redtail CRM

Manage client relationships with access to contact information, calendar items, and CRM capabilities on the go. Stay connected to clients, prospects, and your team with features for scheduling, communication, and data management.

Highlights
  • Access client contact information
  • Manage calendar and schedule activities
  • View and edit contact details
  • Add notes to contact records
  • Communicate with contacts via phone/email
  • Track client opportunities
Features
Read full description

Access the day-to-day contact information, calendar items, and CRM capabilities necessary for you to manage your client relationships whether you’re in the office, on the road, up in the air, or walking the family dog. Redtail CRM was founded in 2003 as the first cloud-based CRM tailored specifically for advisors to provide anywhere, anytime access to their data and processes, an essential need in our increasingly connected world. Redtail CRM’s companion app aims to provide you with many of the tools from the CRM you access from desktop or laptop, in order that your ability to service your clients effectively remains consistent, no matter the device you are currently using or where you find yourself. If you aren’t already a Redtail CRM subscriber, we welcome you to take advantage of our 30-day free trial! The Redtail CRM app is free-to-use for subscribers. Using the Redtail CRM app, you can stay on top of meetings and opportunities and stay connected to your clients, your prospects and your team: Access your Redtail calendar, as well as the calendar of your other database users. View individually or view multiple users’ calendars at once. See your calendar in Day, Month, or Week (with expandable agenda view for each day of the week) views. Expand your activities to a card view on the today page to view relevant details. Quick completion or edit options are accessible from an activity’s card view (or with a left swipe on a non-expanded card). Create, edit, assign, complete and/or delete activities. The date picker for activities features days of the week along with the date in order to facilitate ease of selection. Add contacts and/or attendees to new activities. Edit contacts and/or attendees on existing activities. Easily access your Contacts A-Z page and your recently viewed contacts, or search your entire database of contacts. Quickly access your contacts’ activities, notes, accounts, contact card and details, important information, keywords and tag groups. Be prepared for every meeting, whether it occurs by schedule or by chance. Reach out to your contacts via phone, text or primary email from any page within their contact record. Click a contact’s address to access Maps and driving directions. Add notes to contact records. Adding notes during or directly after a client interaction allows you to document what is important before it can slip from your mind. This also means you aren’t leaving this all-important task to the end of the day, when there may be competing pressures for your attention. Add or edit activities, phone numbers, email addresses, physical addresses, social media addresses and/or website addresses for your contacts. View, edit or add new opportunities to your CRM. About Redtail Technology: Founded in 2003, Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), compliant text messaging solutions (Redtail Speak), paperless office, and email archiving solutions in the financial services industry. The company is dedicated to helping advisors efficiently grow their firms by providing them with the core technologies that drive their day-to-day operations, offering low cost and easy to implement applications and integrating with many of the industry's most widely used applications. As a pioneer in the financial technology industry, Redtail is committed to providing advisors exceptional customer service and strives to contribute in meaningful ways to its local communities in California, Arizona, and Georgia.

About

Zocks

Streamline your financial advisory work with an AI assistant. Automate meeting preparation, documentation, and follow-up tasks directly from your mobile device. Focus more on client relationships and less on administrative burdens.

Highlights
  • AI-generated meeting prep notes
  • CRM and email data integration
  • One-tap voice recording
  • Speaker attribution for conversations
  • Calendar sync with meeting indicators
  • Personalized prep email sending
Read full description

The AI Assistant built for financial advisors. Save 10+ hours every week on meeting prep, documentation, and follow-up. All from your phone. Zocks Mobile brings the power of AI to every client conversation. Whether you're preparing for a portfolio review in the parking lot, capturing a discovery meeting over coffee, or staying organized between appointments, Zocks handles the admin work so you can focus on your clients. Trusted by thousands of advisors at leading firms including Commonwealth, Carson, Osaic, and RFG. MEETING PREP ANYWHERE - Get AI-generated prep notes pulling data from your CRM, emails, and past conversations - Review client history, action items, and discussion topics at a glance - See meeting participants and context - Send personalized prep emails directly from your phone - Perfect for last-minute reviews or when clients move meetings up CAPTURE EVERY CONVERSATION - One-tap voice recording for any client interaction - Add or remove participants during recording for accurate speaker attribution - Works for scheduled meetings and impromptu conversations - Privacy-first and FINRA compliant STAY ORGANIZED ON THE GO - View all upcoming meetings in one place - Calendar sync with meeting type indicators Join thousands of financial advisors saving 10+ hours every week. Download Zocks and transform how you work with clients. Questions? Contact support@zocks.io or visit zocks.io

Screenshots

Redtail CRM4 screens
Zocks4 screens

Verdict

The call

The clearest difference is monetization model: Zocks at free against Redtail CRM's free with in-app purchases. Redtail CRM's advantage is review sentiment (71% vs 50%) and ratings volume (693 vs 36). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.6 for Redtail CRM against 4.6 for Zocks. That said, the two scores are not equally well evidenced: Redtail CRM has 693 ratings behind it against 36, so its average is the more settled of the two. Written reviews are what separate them: 71% of Redtail CRM's written reviews are positive against 50% of Zocks's.

UpkeepUpdate frequency

Redtail CRM ships an update fortnightly, Zocks every 8 days. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

Scorecard5 real differences · 5 level
Redtail CRM versus Zocks: the parameters behind the verdict, then further details
ParameterRedtail CRMZocks
PriceFreeFree
Rating4.6 (693 ratings) — better4.6 (36 ratings)
Positive reviews70.9% of reviews — better50.0% of reviews
Number of ratings693 — better36
Update frequencyFortnightlyEvery 8 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS13.0 — better17.4
Further details — not scored
Size30 MB37 MB
Age rating4+4+
DeveloperRedtail Technology, Inc.Zocks Communications, Inc.

Customer experience

Redtail CRM

All ratings675 ratings
Positive91.3%
Neutral4.0%
Negative4.7%
Written reviews86 reviews
Positive70.9%
Neutral9.3%
Negative19.8%

Zocks

All ratings36 ratings
Positive88.9%
Neutral2.8%
Negative8.3%
Written reviews4 reviews
Positive50.0%
Neutral25.0%
Negative25.0%

Bugs and requests

Redtail CRM

Reported bugs

3 issues
  • Calendar won't load
  • Crashes when adding events
  • Navigation button blocked by graphic

Requested features

8 requests
  • Search feature for client notes
  • Birthdays shown in notifications
  • Kanban view for opportunities
  • Integration with Zimbra Calendar
  • Face ID support
Show 3 more
  • Version information and update check
  • Filters for contact search
  • Dark mode

Zocks

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Redtail CRM

No in-app purchases

None

Zocks

No in-app purchases

Questions

Is Redtail CRM free?
Redtail CRM is free to download, with no in-app purchases.
Is Zocks free?
Zocks is free to download, with no in-app purchases.
Which has better reviews, Redtail CRM or Zocks?
Redtail CRM is rated higher. Redtail CRM averages 4.6 out of 5 from 693 ratings, while Zocks averages 4.6 from 36 ratings.
Do Redtail CRM or Zocks have ads?
Neither Redtail CRM nor Zocks shows ads.
Which is updated more often, Redtail CRM or Zocks?
Redtail CRM ships an update fortnightly, and Zocks every 8 days. Most recently, Redtail CRM was updated on October 24, 2026 and Zocks on October 25, 2026.

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