Trax Retail vs Retail Execution Enterprise
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Trax Retail
This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.
- Real-time mobile reports
- Shelf analysis with computer vision
- Distribution and share of shelf reporting
- Out-of-stock detection
- Planogram compliance checks
- Automated KPI calculations
- Offline reporting
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Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.
Retail Execution Enterprise
This mobile solution supports field sales and merchandising teams in executing tasks for store optimization and efficiency. It empowers sales representatives to manage daily in-store activities and enables management to analyze and refine sales strategies for shelf and category share.
- Field sales task execution
- Merchandising support
- In-store task management
- Sales strategy analysis
- Shelf and category share optimization
- Mobile flexibility
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TELUS Retail Execution Enterprise is a mobile, flexible and robust software solution designed to support field sales and merchandising in the execution of tasks designed to deliver on both the Perfect Store as well as field efficiency. Field sales are empowered to quickly manage daily in-store tasks, while management is able to analyze, execute, and optimize various sales strategies focused on shelf and category share.
Screenshots
Verdict
The clearest difference is rating: Trax Retail at 4.3 against Retail Execution Enterprise's 2.0. Trax Retail also leads on review sentiment (27% vs 0%) and ratings volume (2.1K vs 7). Retail Execution Enterprise's advantage is monetization model (free vs freemium) and iOS requirement (13.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Trax Retail holds the better App Store score, 4.3 against 2.0. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 27% of Trax Retail's written reviews are positive against 0% of Retail Execution Enterprise's.
Trax Retail ships an update every 10 days, Retail Execution Enterprise fortnightly. Both last shipped on October 29, 2026.
| Parameter | Trax Retail | Retail Execution Enterprise |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (2.1K ratings) — better | 2.0 (7 ratings) |
| Positive reviews | 26.9% of reviews — better | 0.0% of reviews |
| Number of ratings | 2.1K — better | 7 |
| Update frequency | Every 10 days — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 68 MB | 184 MB |
| Age rating | 4+ | 17+ |
| Developer | Trax Image Recognition | AFS Technologies Inc. |
Customer experience
Trax Retail
Retail Execution Enterprise
Bugs and requests
Trax Retail
Reported bugs
3 issues- Capture button not working
- Pictures not downloading properly
- App crashing after updates
Requested features
3 requests- Front-facing camera support
- Better organization and navigation
- Improved reliability and stability
Retail Execution Enterprise
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Trax Retail
No in-app purchases
Retail Execution Enterprise
No in-app purchases
Questions
Is Trax Retail free?
Is Retail Execution Enterprise free?
Which has better reviews, Trax Retail or Retail Execution Enterprise?
Do Trax Retail or Retail Execution Enterprise have ads?
Which is updated more often, Trax Retail or Retail Execution Enterprise?
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