Comparison

Trax Retail vs Retail Execution Enterprise

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Trax Retail

This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.

Highlights
  • Real-time mobile reports
  • Shelf analysis with computer vision
  • Distribution and share of shelf reporting
  • Out-of-stock detection
  • Planogram compliance checks
  • Automated KPI calculations
  • Offline reporting
Read full description

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

About

Retail Execution Enterprise

This mobile solution supports field sales and merchandising teams in executing tasks for store optimization and efficiency. It empowers sales representatives to manage daily in-store activities and enables management to analyze and refine sales strategies for shelf and category share.

Highlights
  • Field sales task execution
  • Merchandising support
  • In-store task management
  • Sales strategy analysis
  • Shelf and category share optimization
  • Mobile flexibility
Features
Read full description

TELUS Retail Execution Enterprise is a mobile, flexible and robust software solution designed to support field sales and merchandising in the execution of tasks designed to deliver on both the Perfect Store as well as field efficiency. Field sales are empowered to quickly manage daily in-store tasks, while management is able to analyze, execute, and optimize various sales strategies focused on shelf and category share.

Screenshots

Trax Retail4 screens
Retail Execution Enterprise4 screens

Verdict

The call

The clearest difference is rating: Trax Retail at 4.3 against Retail Execution Enterprise's 2.0. Trax Retail also leads on review sentiment (27% vs 0%) and ratings volume (2.1K vs 7). Retail Execution Enterprise's advantage is monetization model (free vs freemium) and iOS requirement (13.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Trax Retail holds the better App Store score, 4.3 against 2.0. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 27% of Trax Retail's written reviews are positive against 0% of Retail Execution Enterprise's.

UpkeepUpdate frequency

Trax Retail ships an update every 10 days, Retail Execution Enterprise fortnightly. Both last shipped on October 29, 2026.

Scorecard5 real differences · 5 level
Trax Retail versus Retail Execution Enterprise: the parameters behind the verdict, then further details
ParameterTrax RetailRetail Execution Enterprise
PriceFreeFree
Rating4.3 (2.1K ratings) — better2.0 (7 ratings)
Positive reviews26.9% of reviews — better0.0% of reviews
Number of ratings2.1K — better7
Update frequencyEvery 10 days — betterFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size68 MB184 MB
Age rating4+17+
DeveloperTrax Image RecognitionAFS Technologies Inc.

Customer experience

Trax Retail

All ratings2,092 ratings
Positive79.9%
Neutral6.6%
Negative13.5%
Written reviews26 reviews
Positive26.9%
Neutral15.4%
Negative57.7%

Retail Execution Enterprise

All ratings7 ratings
Positive14.3%
Neutral14.3%
Negative71.4%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Trax Retail

Reported bugs

3 issues
  • Capture button not working
  • Pictures not downloading properly
  • App crashing after updates

Requested features

3 requests
  • Front-facing camera support
  • Better organization and navigation
  • Improved reliability and stability

Retail Execution Enterprise

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Trax Retail

No in-app purchases

None

Retail Execution Enterprise

No in-app purchases

Questions

Is Trax Retail free?
Trax Retail is free to download, with no in-app purchases.
Is Retail Execution Enterprise free?
Retail Execution Enterprise is free to download, with no in-app purchases.
Which has better reviews, Trax Retail or Retail Execution Enterprise?
Trax Retail is rated higher. Trax Retail averages 4.3 out of 5 from 2.1K ratings, while Retail Execution Enterprise averages 2.0 from 7 ratings.
Do Trax Retail or Retail Execution Enterprise have ads?
Neither Trax Retail nor Retail Execution Enterprise shows ads.
Which is updated more often, Trax Retail or Retail Execution Enterprise?
Trax Retail ships an update every 10 days, and Retail Execution Enterprise fortnightly. Most recently, Trax Retail was updated on October 29, 2026 and Retail Execution Enterprise on October 29, 2026.

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