Comparison

Trax Retail vs COUNTA by Accountability

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Trax Retail

This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.

Highlights
  • Real-time mobile reports
  • Shelf analysis with computer vision
  • Distribution and share of shelf reporting
  • Out-of-stock detection
  • Planogram compliance checks
  • Automated KPI calculations
  • Offline reporting
Read full description

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

About

COUNTA by Accountability

This app helps marketing and advertising professionals manage their time and expenses. It offers quick time entry, receipt capture, and budget control. Seamlessly integrate with existing tools for a more productive workflow.

Highlights
  • Seamless time tracking
  • Easy expense management
  • Real-time budget control
  • Quick time entry
  • Receipt capture
  • Automated credit card sync
  • Personalized workflow customization
Features
Read full description

Maximize your creativity and take control of your day with the COUNTA app. Specifically designed for marketing and advertising professionals, our app offers seamless time tracking, easy expense management, and real-time budget control. Enjoy features like quick time entry, receipt capture, automated credit card sync, and personalized workflow customization. Secure and intuitive, the COUNTA app integrates with your existing tools, including your Single Sign-On (SSO) provider. Revolutionize the way you work with our comprehensive productivity solution.

Screenshots

Trax Retail4 screens
COUNTA by Accountability4 screens

Verdict

The call

The clearest difference is review sentiment: COUNTA by Accountability at 100% against Trax Retail's 27%. COUNTA by Accountability also leads on rating (5.0 vs 4.3) and monetization model (free vs freemium). Trax Retail's advantage is ratings volume (2.1K vs 6) and update cadence (every 10 days vs monthly). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

COUNTA by Accountability holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 27% of Trax Retail's written reviews are positive against 100% of COUNTA by Accountability's.

UpkeepUpdate frequency

Trax Retail ships an update every 10 days, COUNTA by Accountability monthly. Both last shipped on October 24, 2026.

Scorecard6 real differences · 4 level
Trax Retail versus COUNTA by Accountability: the parameters behind the verdict, then further details
ParameterTrax RetailCOUNTA by Accountability
PriceFreeFree
Rating4.3 (2.1K ratings)5.0 (6 ratings) — better
Positive reviews26.9% of reviews100.0% of reviews — better
Number of ratings2.1K — better6
Update frequencyEvery 10 days — betterMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size68 MB39 MB
Age rating4+17+
DeveloperTrax Image RecognitionAccountability USA, Inc.

Customer experience

Trax Retail

All ratings2,092 ratings
Positive79.9%
Neutral6.6%
Negative13.5%
Written reviews26 reviews
Positive26.9%
Neutral15.4%
Negative57.7%

COUNTA by Accountability

All ratings6 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Trax Retail

Reported bugs

3 issues
  • Capture button not working
  • Pictures not downloading properly
  • App crashing after updates

Requested features

3 requests
  • Front-facing camera support
  • Better organization and navigation
  • Improved reliability and stability

COUNTA by Accountability

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Trax Retail

No in-app purchases

None

COUNTA by Accountability

No in-app purchases

Questions

Is Trax Retail free?
Trax Retail is free to download, with no in-app purchases.
Is COUNTA by Accountability free?
COUNTA by Accountability is free to download, with no in-app purchases.
Which has better reviews, Trax Retail or COUNTA by Accountability?
COUNTA by Accountability is rated higher. Trax Retail averages 4.3 out of 5 from 2.1K ratings, while COUNTA by Accountability averages 5.0 from 6 ratings.
Do Trax Retail or COUNTA by Accountability have ads?
Neither Trax Retail nor COUNTA by Accountability shows ads.
Which is updated more often, Trax Retail or COUNTA by Accountability?
Trax Retail ships an update every 10 days, and COUNTA by Accountability monthly. Most recently, Trax Retail was updated on October 24, 2026 and COUNTA by Accountability on October 24, 2026.

Other comparisons